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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019

Hubspot Marketing

To help ease some of that uncertainty, we've created this guide that'll show you step-by-step how to create a marketing strategy that leaves no stone unturned. Let's dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration. September 26, 2019.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Image Source.

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Top Instagram trends from 2019 and what to expect in 2020

Sprout Social

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Digital marketing helps small businesses build lasting customer relationships. Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. It relies on solid market research to inform the next course of action. . Picture this: 41% of U.S.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot Marketing

Market research. That's why a PR firm would likely use market research as a tactic. To get better at prioritizing your PR line items, download the PR Budget Template (included in the 8 Budget Templates to Manage Your Marketing Spend). You can also check out the average 2019 rates for a PR agency below.

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