Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.

Transform 174

Transform CRM B2C CMO 174

Martech

OCTOBER 9, 2023

3% said they had a single system that served nearly all marketing functions. 15% said they had many systems connected to a CRM or marketing automation platform. Nearly half (49%) said their organization had many disconnected systems that carried out marketing functions. Image: CDP Institute.

CRM 120

CRM Marketing Automation Platform Marketing Marketers 120

Marketing Insider Group

JANUARY 12, 2021

In the 2019 Personalization Development study , 93 percent of responding companies said that advanced personalization led to revenue growth! You will need an infrastructure for this and a marketing automation platform that cookies your visitors while also connecting activity with that specific content.

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. And by using a marketing automation platform, you can personalize your digital ads and make sure they reach your targeted audience. Here are a few ideas. It’s hard to beat a tweet.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Hubspot Marketing

DECEMBER 10, 2019

If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess "social media", "mobile-first experiences", or even "video marketing". Data is not only used for targeting marketing campaigns, but also for improving the customer experience.

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

Martech

JUNE 17, 2022

For example, your marketing automation platform would likely be used across multiple stages, including “Awareness,” “Consideration” and “Onboard.” Another added benefit: One of the biggest challenges that marketing organizations face is the proliferation of technologies available.

Customer Journey 130

Customer Journey Analytics Marketing Automation Platform Advertisers 130

Marketing Insider Group

JUNE 15, 2020

While attending the 2019 ITSMA Marketing Vision event at the MIT Samberg Conference Center and the spring MarTech virtual event, I was again thrilled to see Scott speak. And there are the tech savvy marketers, they are running campaigns and [primary brand and demand generation builders.

Transform 135

Transform Law Marketing Marketers 135

Litmus

JANUARY 26, 2021

At some point in your email marketing career (if you haven’t already), you’ll go through the rite of passage that is migrating email service providers (ESP) or marketing automation platforms (MAP). Your current platform no longer meets your needs. Email boasts a return on investment (ROI) of $36 for every $1 spent.

CMO 88

CMO Marketing Automation Platform Email Marketing Marketing 88

Martech

FEBRUARY 4, 2022

Sales Connect was formerly Toutapp, acquired by Marketo in April 2019. New features are making marketing automation platforms more powerful than ever. Learn about trends and capabilities of marketing automation software in the latest edition of this MarTech Intelligence Report. First, a bit of history.

User-Generated 117

User-Generated CRM Marketing Automation Platform Communications 117

Lusha

OCTOBER 27, 2019

Marketing activities. Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead. The post The 2019 Beginners Guide for Inbound SDRs appeared first on Lusha.

Whitepaper 40

Whitepaper CRM eBook Marketing Automation Platform 40

Lusha

OCTOBER 27, 2019

Marketing activities. Most marketing teams these days are using a marketing automation platform that allows you to get full insight into your lead’s journey with your company from the first touch all the way to inbound lead. The post The 2019 Beginners Guide for Inbound SDRs appeared first on Lusha.

Whitepaper 40

Whitepaper CRM eBook Marketing Automation Platform 40

Adobe Experience Cloud Blog

JANUARY 22, 2016

And BIA/Kelsey reports that from 2014-2019, mobile calls to businesses will more than double, reaching an astounding 162 billion. Tools like call intelligence, combined with the power of your marketing automation platform, provide demographic data that allow you to share which campaigns and content a prospect has interacted with.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Education Customer Journey 91

Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. Sports is big too — in Sweden, for example, they have the rights to the premier soccer league, and they also hold the pan-European rights to the Olympics.

Transform 109

Transform User-Generated CRM Marketing 109

Litmus

NOVEMBER 19, 2020

It’s also a great way to empower your marketers to investigate functionality that they haven’t used before but may want to leverage for future campaign strategies. Whatever step you and your team are at in the process of choosing a new platform, you’ll want to refer to our 2019 State of Email Service Providers ebook.

eBook 77

eBook Marketing Automation Platform New Technology Education 77

Litmus

JULY 20, 2021

Knowing these insights is powerful—they fuel future growth for your email marketing program. What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? We asked thousands of marketers what metrics they currently track. Here’s what we found.

Analytics 138

Analytics Email Marketing eBook Key Performance Indicator 138

Litmus

FEBRUARY 11, 2021

How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move on over. That’s an increase from 52% in 2019. We’ve all been there.)

Email Marketing 111

Email Marketing Marketing Automation Platform Place Product 111

Content Marketing Institute

NOVEMBER 27, 2018

This is all orchestrated via Meritage Home’s marketing automation platform. A healthy content marketing program is essential to this welcome series, as the tailored content needs to keep subscribers interested and engaged. Make plans today to expand your content tech skills in 2019. The key is to get started.

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

OnPassive Marketing

JUNE 9, 2022

According to a Forrester survey from 2018, 55 percent of marketing decision-makers want to boost their technology spending, with one-fifth of those polled predicting a 10% or more rise. That is to say, if you weren’t using marketing automation software in 2019, you should think about it.

Marketing Automation Platform 58

Marketing Automation Platform Marketing Marketers Price 58

Litmus

FEBRUARY 11, 2021

How do you know when it’s time to migrate to a different email service provider ( ESP ) or marketing automation platform (MAP)? A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move on over. That’s an increase from 52% in 2019. We’ve all been there.)

Email Marketing 75

Email Marketing Marketing Automation Platform Place Product 75

Duct Tape Marketing

JUNE 18, 2019

John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. He is the CEO and founder of the CRM and marketing automation platform known as A ctiveCampaign and we’re going to talk about how CRM and how relationship building and how email marketing and marketing automation have changed for the better.

Marketing 70

Marketing Marketers Marketing Automation Platform Transform 70

Welcome Software

MARCH 11, 2022

For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic. Also known as revamping, this process ensures your content remains relevant and continues to serve its purpose. If that has you stressed out just thinking about it, there’s an easy fix — Welcome.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Marketing Insider Group

JULY 1, 2020

But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been blossoming in recent years – the industry reached $300 billion in 2019 – in-house marketing professionals still struggle to get the support they need.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145