Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Litmus

OCTOBER 21, 2019

In our fourth annual State of Email Workflows report, we use insights from 3,000+ email marketers to take a detailed look at how teams get email campaigns out the door at every step. How Email Marketers Plan Campaigns and Manage Production Cycles. Curious how well your peers integrate email with the rest of their marketing mix?

Copywriting 47

Copywriting Marketing Mix Email Marketing Communications 47

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

CXL

JULY 21, 2022

The first step in an omnichannel marketing plan is to map out the customer journey. Forrester reports that since the pandemic, buyers now average 27 interactions when gathering information (up from 17 in 2019). Look at traffic, engagement, and conversions to determine which channels to add to your marketing mix.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Moz

MAY 17, 2020

Instead, SEO activities should be aligned with the marketing plan. When you rank at the top of Google for the keywords and user intentions which support your business strategy, it is due to teamwork across your marketing department. They have a 6% market share in a market dominated by three bigger players.

SEO 73

SEO Customer Journey Non-Profit User-Generated 73

Litmus

FEBRUARY 19, 2020

Email’s role in the digital marketing mix. Where does email fit into the ever-changing digital marketing world? Smart marketers have noticed email isn’t slowing down any time soon, and they’re willing to put their money where the results are. Our research revealed that 49.5%

Market Trends 80

Market Trends Digital Marketing Email Marketing Marketing Mix 80