Hubspot Marketing

FEBRUARY 12, 2019

51 YouTube Stats Every Video Marketer Should Know in 2019. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. How many videos are on YouTube?

Video Marketing 144

Video Marketing Millennials Gen Z Entertainment 144

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month.

Millennials 112

Millennials Shoppers Food User-Generated 112

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. It’ll bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019, and 30% of total ad revenue by the end of 2020. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Sprout Social

DECEMBER 17, 2018

This is particularly true with millennials , who we found prefer brands that are honest and socially responsible. Keep track of 2019’s hashtag holidays with our PDF quick reference to the top holidays, or add our Google Calendar to your own to keep track of an even bigger list of hashtag holidays.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. By the end of 2019, the number of podcasts jumped to 800,000 ( Podcast Insights ). The number of podcast episodes climbed to over 30 million in December 2019. Podcast Insights ).

Gen Z 132

Gen Z Advertisers Advertising Millennials 132

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. This post 9 YouTube stats to inform your marketing strategy in 2019 originally appeared on Sprout Social. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 131

Gen Z Millennials User-Generated Shipping 131

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Google ) 70% of young Millennials and 69% of older Millennials said they would choose a brand over a competitor if it demonstrates inclusivity. McKinsey ).

Gen Z 126

Gen Z Millennials Customer Acquisition Advertising 126

Hootsuite

DECEMBER 18, 2019

A post shared by Hootsuite (@hootsuite) on Oct 16, 2019 at 10:36am PDT. What they did that was “Fridge-Worthy”: Post content to their Twitter feed with a consistent, unique, deadpan brand voice that resonates with millennials. A post shared by Hootsuite (@hootsuite) on Nov 20, 2019 at 2:24pm PST. Millennials did!

Millennials 111

Millennials Branding Product Place 111

Hubspot Marketing

NOVEMBER 26, 2019

July 11, 2019. 26 TikTok Stats to Know in 2019. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo). Userbase, Downloads, and Growth.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

DECEMBER 17, 2019

ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. This is according to Alexa, as of late 2019.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. Millennials are feeling particularly bleak. According to the 2019 Edelman Trust Barometer , 75% of people trust their employers to do what is right.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

Market Trends 133

Market Trends Transform Customer loyalty Millennials 133

Hubspot Marketing

JANUARY 27, 2020

In 2019, 42.9 Snapchat's Q3 2019 Earnings Report notes that over 600,000 AR Lenses have been created through the company's Lens Studio, This increased from 500,000 at the end of Q2. Artificial intelligence is so prevalent in 2019 that many of us don't even notice all the ways we interact with it on a given day. billion ( IDC ).

Millennials 144

Millennials Shipping Entertainment eCommerce 144

Hootsuite

JANUARY 7, 2020

In May 2019, Instagram overhauled the Explore page to make it easier for users to take deep dives into their niche interests. Millennials did! A post shared by Hootsuite (@hootsuite) on Dec 18, 2019 at 2:04pm PST. As of June 2019 , brands can buy Explore page ads. Posts with high engagement. We sure are.).

Millennials 145

Millennials User-Generated B2C Fashion 145

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2019 $3.15 million 2019 68.26 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 89

Gen Z Fashion Millennials Retail 89

Neil Patel

MARCH 19, 2021

percent share as of 2019. In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? Millennials are so numb from marketing slapping them in the face that you need to be clever to grab their attention. Baby boomers were born between 1946 and 1964.

Millennials 145

Millennials Entertainment Advertising Advertisers 145

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. A post shared by EILEEN FISHER (@eileenfisherny) on Sep 26, 2019 at 2:29pm PDT.

Retail 109

Retail Gen Z Fashion Millennials 109

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. In a 2019 study of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes. Reddit Blog ). Reddit Blog). Reddit Blog ). Engaging Content and Hot Topics. Foundation Inc. ).

Gen Z 143

Gen Z Millennials User-Generated Advertising 143

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. When you use Snapchat as an intentional and strategic marketing channel, it can help you drive traffic and increase sales among millennials and Gen Z more effectively than other platforms.

Gen Z 140

Gen Z Millennials User-Generated eCommerce 140

Marketing Insider Group

DECEMBER 1, 2021

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. A post shared by Harley-Davidson (@harleydavidson) on Jul 16, 2019 at 7:00am PDT. View this post on Instagram.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 billion after its worldwide premiere in 2019.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 97

Gen Z Millennials Law Fashion 97

Hootsuite

DECEMBER 10, 2019

That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. As of late 2019, Shop the Look ads are still being rolled out across the platform.

Millennials 145

Millennials Fashion Promotion SEO 145

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Remember, your target market on TikTok is mostly Gen Z’ers, millennials, and Generation Alpha. iamfabianbern) November 14, 2019. Why Should You Sell Products on TikTok?

Product 141

Product eCommerce Millennials User-Generated 141

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials. Before making a purchase, Gen Zers are two times more likely than Millennials to turn to YouTube.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Marketing Insider Group

SEPTEMBER 14, 2020

Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Statista states, “93% of Millennials have compared online deals using a mobile device.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. As you can see, Spotify doesn't take itself too seriously.

Branding 142

Branding Millennials Fashion Communications 142

Hootsuite

OCTOBER 8, 2019

A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. A post shared by The University of Iowa (@uiowa) on Sep 13, 2019 at 6:35pm PDT. — University of Iowa (@uiowa) September 23, 2019. Instagram is a perfect place for that.

Education 111

Education Gen Z Millennials Promotion 111

Sprout Social

AUGUST 24, 2021

— Molly Marie (@MollyOhhdonnell) July 29, 2019. The Field of Dreams game made this Millennial feel like a kid again, but you don’t need to go that big to evoke nostalgia. If the conversation is large enough, you might even consider bringing a discontinued item back to surprise and delight customers.

Food 140

Food Millennials PR Marketers 140

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. By Q3 of 2020, Pinterest surpassed 442 million monthly active users , up from 322 million in Q3 of 2019.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

JULY 9, 2019

A post shared by JEREMY MOORE (@makingitmoore) on May 3, 2019 at 10:48am PDT. A post shared by Gabrielle Blair (@designmom) on Jun 7, 2019 at 1:04pm PDT. But while most of us tune out commercials immediately, 87% of Millennials are happy to watch videos that feature product demos or sponsored content. ad #1minmakeup.

Marketing Strategy 111

Marketing Strategy Gen Z User-Generated Marketers 111