Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2019 $3.15 million 2019 68.26 Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets.

Gen Z 81

Gen Z Fashion Millennials Retail 81

Hubspot Marketing

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they buy.

Gen Z 144

Gen Z Millennials Product Customer 144

Hubspot Marketing

JULY 23, 2019

In fact, HubSpot's own social media experts say we should be paying attention to how older platforms evolve in 2019. For 2019, what I’m keeping my eye on is some of the forgotten channels. Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. The truth is, probably not.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

FEBRUARY 12, 2019

51 YouTube Stats Every Video Marketer Should Know in 2019. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. How many videos are on YouTube?

Video Marketing 142

Video Marketing Millennials Gen Z Entertainment 142

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. It’ll bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019, and 30% of total ad revenue by the end of 2020. 68% of Millennials consume Stories on Instagram vs. 49% on Snapchat and 44% on Facebook.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). It's not as mature as Facebook — but not as trendy as BeReal or TikTok.

Gen Z 128

Gen Z Millennials User-Generated Shipping 128

Sprout Social

DECEMBER 17, 2018

This is particularly true with millennials , who we found prefer brands that are honest and socially responsible. Keep track of 2019’s hashtag holidays with our PDF quick reference to the top holidays, or add our Google Calendar to your own to keep track of an even bigger list of hashtag holidays.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. By the end of 2019, the number of podcasts jumped to 800,000 ( Podcast Insights ). The number of podcast episodes climbed to over 30 million in December 2019. Podcast Insights ).

Gen Z 126

Gen Z Advertising Advertisers Millennials 126

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. This post 9 YouTube stats to inform your marketing strategy in 2019 originally appeared on Sprout Social. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Martech

OCTOBER 28, 2024

In 2023, 56% of millennials globally turned to generative AI tools, bypassing traditional search engines, to receive product or service recommendations that are not only personalized but also intuitive to their current context.

Market Trends 103

Market Trends Transform Customer loyalty Millennials 103

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items.

Gen Z 95

Gen Z Millennials Law Fashion 95

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Google ) 70% of young Millennials and 69% of older Millennials said they would choose a brand over a competitor if it demonstrates inclusivity. McKinsey ).

Gen Z 109

Gen Z Millennials Customer Acquisition Advertising 109

Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. And 38% identify as male.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hootsuite

DECEMBER 18, 2019

A post shared by Hootsuite (@hootsuite) on Oct 16, 2019 at 10:36am PDT. What they did that was “Fridge-Worthy”: Post content to their Twitter feed with a consistent, unique, deadpan brand voice that resonates with millennials. A post shared by Hootsuite (@hootsuite) on Nov 20, 2019 at 2:24pm PST. Millennials did!

Millennials 111

Millennials Branding Product Place 111

Spiralytics

DECEMBER 5, 2022

One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” These memes are a hit for a reason because it contains sets of elements that hit the childhood memories of a millennial audience. Millennials and Gen Z. Millennials spend around $2.5 billion after its worldwide premiere in 2019.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? New trends forming in 2019 for SEM are changing as the way people utilize Google and other search engines to reach consumers. Marketing Trends in 2018.

Market Trends 40

Market Trends Marketers Marketing Millennials 40

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Moz

JULY 17, 2019

Plus: You asked and we delivered: the 2019 MozCon speaker walk-on playlist is now live and available here for your streaming pleasure. A piece of information and an anchor that scrolls directly to the information on the page @Suzzicks #MozCon — Warrior Forum (@warriorforum) July 17, 2019. First learning of the day: Fraggles.

Real Estate 45

Real Estate SEO User-Generated Millennials 45

Hubspot Marketing

NOVEMBER 26, 2019

July 11, 2019. 26 TikTok Stats to Know in 2019. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. As of early 2019, TikTok is the third-most downloaded app globally. Alexandra Daniels ?? alexdanielsxo). Userbase, Downloads, and Growth.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Rock Content

APRIL 11, 2023

including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+). And this is not a new behavior among consumers – in 2021, people spent a third of their waking hours on their phones , and this represents an increase of 30% in usage since 2019. You probably think Gen Z leads the number in this mobile survey, right?!

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Sprout Social

APRIL 21, 2020

— Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019. Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. A post shared by EILEEN FISHER (@eileenfisherny) on Sep 26, 2019 at 2:29pm PDT.

Retail 107

Retail Gen Z Fashion Millennials 107

Backlinko

JUNE 4, 2024

billion 2019 $599.51 billion 2019 $599.51 Census Bureau ) Here’s a table with ecommerce share of US retail sales worldwide since 2018: Year US Retail Ecommerce (% Share of Total Retail Sales) 2018 9.63% 2019 10.97% 2020 14.02% 2021 13.22% 2022 14.54% 2023 15.28% Q1 2024 15.89% Amazon accounts for 40.4% billion 2020 $787.93

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Hootsuite

MARCH 2, 2020

Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest’s revenue topped $1 billion in 2019.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Hootsuite

DECEMBER 17, 2019

ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. This is according to Alexa, as of late 2019.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Hubspot Marketing

JANUARY 27, 2020

In 2019, 42.9 Snapchat's Q3 2019 Earnings Report notes that over 600,000 AR Lenses have been created through the company's Lens Studio, This increased from 500,000 at the end of Q2. Artificial intelligence is so prevalent in 2019 that many of us don't even notice all the ways we interact with it on a given day. billion ( IDC ).

Millennials 142

Millennials Shipping Entertainment eCommerce 142

Markinblog

MARCH 23, 2022

Between 2014 and 2019, the number of women-owned businesses climbed 21% to a total of nearly 13 million (12,943,400). According to their findings, the age range for entrepreneurs is quite broad, starting from millennials, to Generation X, to Boomers, and finally to the Silent generation. The 2019 State of Women-Owned Businesses Report.

Millennials 98

Millennials Education Communications Management 98

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2019, 16.5 In 2017, 19.8 trillion views. In 2018, 18.4 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Posted by Headspace on Tuesday, November 26, 2019. Millennials are feeling particularly bleak. According to the 2019 Edelman Trust Barometer , 75% of people trust their employers to do what is right.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Neil Patel

MARCH 19, 2021

percent share as of 2019. In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? Millennials are so numb from marketing slapping them in the face that you need to be clever to grab their attention. Baby boomers were born between 1946 and 1964.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Marketing Insider Group

DECEMBER 1, 2021

Short content works better for millennials, the generation with the most buyers. Another Demand Gen study found that millennials prefer videos and infographics for making decisions over other types of content. A post shared by Harley-Davidson (@harleydavidson) on Jul 16, 2019 at 7:00am PDT. View this post on Instagram.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Econsultancy

DECEMBER 6, 2021

These latest spending figures sit well above the rate of investment seen before the pandemic in 2019. In the third quarter of 2019, spend by advertisers reached nearly $600 million in total, before rising to over $700 million in the same quarter of 2020 and even further to almost $1 billion in 2021. in Q4 versus Q3. billion.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Transform Gen Z 52

Hubspot Marketing

DECEMBER 7, 2022

For instance, take a look at this video, which is part of a Spotify advertisement campaign from 2019, “Let the Song Play.”. The brand voice matches its target audience perfectly: youthful millennials and Gen-Zers who care about makeup as an opportunity for authentic expression. As you can see, Spotify doesn't take itself too seriously.

Branding 140

Branding Millennials Fashion Communications 140

Hootsuite

JANUARY 7, 2020

In May 2019, Instagram overhauled the Explore page to make it easier for users to take deep dives into their niche interests. Millennials did! A post shared by Hootsuite (@hootsuite) on Dec 18, 2019 at 2:04pm PST. As of June 2019 , brands can buy Explore page ads. Posts with high engagement. We sure are.).

Millennials 145

Millennials User-Generated B2C Fashion 145