Sprout Social

MAY 21, 2019

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% Considering the power of Pinterest as a platform for showcasing products , these demographics are significant.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

FEBRUARY 12, 2019

51 YouTube Stats Every Video Marketer Should Know in 2019. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. 46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. How many videos are on YouTube? In 2018, YouTube was the most popular IOS app.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok? How to Sell Products on TikTok.

Product 141

Product eCommerce Millennials User-Generated 141

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. It’ll bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019, and 30% of total ad revenue by the end of 2020. And there’s plenty of room for your brand to share your own story, product/service photos and more.

Millennials 111

Millennials Gen Z User-Generated Marketers 111

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram.

Gen Z 95

Gen Z Branding User-Generated Influencer Marketing 95

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Sprout Social

DECEMBER 17, 2018

This is particularly true with millennials , who we found prefer brands that are honest and socially responsible. Additionally, you’ll need a tool to understand the share of voice across various brands, product lines or even your competitors. Today, what makes you stand out is your ability to listen and connect on a human level.

Millennials 112

Millennials Customer loyalty Health Analytics 112

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. Past studies from the International Data Group state that 46% of B2B tech buyers purchase products after viewing videos. Think with Google suggests that 90% of people find new products and brands through YouTube. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Hootsuite

OCTOBER 8, 2020

Snapchat’s revenue increased by 17% in the second quarter of 2020 compared to the second quarter of 2019. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. In the USA in 2019, Snapchat reached 75% of all 13 to 34-year-olds. Source: Statista. And 38% identify as male.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hootsuite

DECEMBER 18, 2019

A post shared by Hootsuite (@hootsuite) on Oct 16, 2019 at 10:36am PDT. What they did that was “Fridge-Worthy”: Post content to their Twitter feed with a consistent, unique, deadpan brand voice that resonates with millennials. Don’t be afraid to embrace the “boring” parts of your product or brand.

Millennials 111

Millennials Branding Product Place 111

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Sprout Social

APRIL 21, 2020

Meanwhile, searches for “eco-friendly living” and “zero waste products” have grown 93% and 108% respectively on Pinterest —leading the platform to launch a brand new sustainable product collection in the Pinterest Shop in honor of Earth Day. — Lauren Alexis Fisher (@LaurenAlexis) April 10, 2019.

Retail 133

Retail Gen Z Fashion Millennials 133

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people who listened to a podcast at least once increased by 20 million between 2018 and 2019. Once you are comfortable, podcast production still requires a significant investment of time.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

MARCH 2, 2020

Pinterest closed out 2019 by overtaking Snapchat as the third-biggest social network in the United States. In fact, eMarketer had projected Pinterest would close 2019 with 82.4 Snapchat did not release MAU figures, but reports 86 million daily active users for Q4 2019. Pinterest’s revenue topped $1 billion in 2019.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Hootsuite

DECEMBER 17, 2019

ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. This is according to Alexa, as of late 2019.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. Adobe ) 64% consumers are more likely to consider, or even purchase, a product after seeing an ad that they considered to be diverse or inclusive. Heat Test Report ).

Gen Z 115

Gen Z Millennials Customer Acquisition Advertising 115

Hootsuite

FEBRUARY 4, 2020

90% of users on Instagram follow a business account (last updated by Instagram in 2019). More than 500 million accounts use Instagram Stories each day (last updated by Instagram in 2019). baddiewinkle) on Sep 23, 2019 at 6:14pm PDT. More than 500 million daily active users (last updated by Instagram in 2017). Ages 50–64: 23%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. In 2019, 42.9 million people in the US used a VR product, and 68.7 billion ( IDC ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. People use social to find entertaining posts, read news, and research products, all in public channels. Posted by Headspace on Tuesday, November 26, 2019. Millennials are feeling particularly bleak.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. In other words, it is an endless scroll of accounts you might want to follow, posts you might want to like, and products you might want to buy.

Millennials 145

Millennials User-Generated B2C Fashion 145

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products. In a 2019 study of 60,000 Reddit posts, those between 60 and 80 characters get 8,600 upvotes.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Neil Patel

MARCH 19, 2021

percent share as of 2019. In fact, they were the largest generation in history until millennials surpassed them. Why not focus on millennials and Gen-X instead? What are their interests as of right now, and what types of products are they buying? Baby boomers were born between 1946 and 1964. Simplicity is the goal.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app. And its numbers have since been increasing.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hootsuite

DECEMBER 10, 2019

But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. That’s more than one in every four people, and one in two US millennials (according to proprietary user data from Pinterest). That’s huge, since 62% of Gen Zers and millennials say they’d like to be able to search by image.

Millennials 145

Millennials Fashion Promotion SEO 145

Hubspot Marketing

JULY 26, 2023

Skims initially launched in 2019, offering shapewear and intimates. The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 98

Gen Z Millennials Law Fashion 98

Marketing Insider Group

DECEMBER 1, 2021

Finding this niche usually involves combining a service you do well or a well-performing product and a specific industry. Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too. You have employees who like to play dungeons and dragons?

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Neil Patel

MARCH 22, 2021

He founded the app back in 2019 under the name “David’s Disposables” but later rebranded it to the catchier “Dispo.”. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Millennials love a little nostalgia, and many still remember the days when disposable cameras were the cool thing. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

MARCH 8, 2021

When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

AUGUST 24, 2021

More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage. Reintroduce products back by popular demand. Shopping trends and consumer preferences continuously change, which is why many brands frequently discontinue and launch products.

Food 141

Food Millennials PR Marketers 141

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. The act of buying products or services isn’t necessarily about fitting in with trends or ‘what’s cool.’ This is number is way bigger than the ones reported by baby boomers, Gen Xers, and even millennials.

Gen Z 111

Gen Z Millennials User-Generated Marketers 111

Spiralytics

DECEMBER 5, 2022

For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions. One of the best examples is the millennial meme and slogan, “Only ‘90s kids will understand.” Millennials and Gen Z.

Gen Z 105

Gen Z Millennials Fashion Marketers 105

Sprout Social

AUGUST 11, 2022

Let’s be honest, a 4D immersive universe sounds intriguing to consumers and companies alike—brands aren’t just selling a product or service, but a futuristic experience. Currently, Gen Z and Millennials are the most active participants in the metaverse, but consider other traits beyond age. Why brands invest in the metaverse.

Gen Z 137

Gen Z Branding Transform Millennials 137

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. Our own content frequency research shows why this is so important. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112

Hubspot Marketing

FEBRUARY 27, 2023

Millennials ranked Instagram as their favorite social media app in 2022. 70% of shopping enthusiasts turn to Instagram for product discovery. 130 million Instagram accounts tap on a shopping post to learn more about products every month. 44% of users surveyed use Instagram Stories to promote products or services.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Martech

AUGUST 25, 2021

. “A B2B company doesn’t have the same emotional attachment for a customer as say a brand or retailer, where the product or mission of the company is part of the customer’s lifestyle. He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories.

Transform 143

Transform Retail Millennials Marketers 143

Hootsuite

JANUARY 15, 2020

Source: Digital in 2019 report. One out of every two millennials use Pinterest every month. 59% of millennials have discovered products on Pinterest. Here are a few general demographic data points about social media that you should know: 72% of American adults use social media. billion people now have mobile phones.

Gen Z 145

Gen Z Millennials User-Generated Education 145