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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% Considering the power of Pinterest as a platform for showcasing products , these demographics are significant.

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Global Buying Behavior in 2019 [New Data]

Hubspot Marketing

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. Consumers share the products they love -- a lot! Our study found that over half of consumers tell friends and family about their favorite products at least once a week or more.

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Millennials Have Higher Expectations for CX than Older Generations

Adobe Experience Cloud Blog

That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. They were 173% more likely to have received a faulty product and 68% more likely to have to re-input information when re-engaging with a retailer on a second platform. This post originally appeared on CMO.com March 26, 2019. .

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Marketing Psychology in 2019: Make Your Mark Digitally

Adobe Experience Cloud Blog

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. What I am getting at here is, regardless of your product or service, your ideal customer or prospect doesn’t care about you.

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45 Essential Social Media Marketing Statistics for 2019

Hubspot Marketing

Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. of Millennials, 77.5% 54% of social browsers use social media to research products. of Millennials, 77.5% Emarketer ).

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How to Sell Products on TikTok

Neil Patel

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok? How to Sell Products on TikTok.

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