Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Learn more about your own Instagram follower demographics with Sprout Social’s Instagram profile insights. If you’ve ever wondered if social media marketing actually works, think about this statistic.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Influence with Millennials Instagram is the sweet spot for Millennials. In fact, engagement for static photos has decreased by 44% since 2019, around the time Reels made its debut.

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hubspot Marketing

NOVEMBER 26, 2019

July 11, 2019. When making decisions about your social strategy, you're probably more interested in numbers than virality as proof of an app's staying power. 26 TikTok Stats to Know in 2019. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Source: Digital in 2019 report. 42% of U.S.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

OCTOBER 25, 2021

Using social media is important now more than ever. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. 5 steps to promote your business on social media. Here’s your roadmap to social success (for your business, anyway).

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok added more than 181m global MAUs in H1 2020. in Q4 versus Q3. billion.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Hubspot Marketing

DECEMBER 5, 2019

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Reddit Blog ). Reddit Blog). Reddit Blog ).

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Hubspot Marketing

SEPTEMBER 24, 2019

A post shared by McDonald's (@mcdonalds) on Sep 18, 2019 at 9:00am PDT. Traditional marketing is still a realistic and important way to market certain businesses. But digital marketing is an increasingly important revenue driver. Disadvantages to digital marketing do exist, however. View this post on Instagram.

Traditional Marketing 111

Traditional Marketing Digital Marketing Direct Mail Marketers 111

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials. Social Media Marketing 4.9 billion users by 2027.

Marketers 131

Marketers Marketing User-Generated Social Media Marketing 131

Marketing Insider Group

SEPTEMBER 14, 2020

Starting in June of 2019, roughly 94% of internet searches began to occur on Google. According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Social Media Marketing Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hubspot Marketing

MARCH 8, 2021

Between 2016 and 2019, Facebook allowed business pages to send messages that included a product shot, basic description, and a Buy Now button which allowed customers to buy products in the Messenger app via their phone's payment feature. Takeaways for Marketers. Image Source.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

AUGUST 22, 2019

Here’s a brief snapshot of the report’s findings: 77% of realtors actively use social media for real estate in some way, shape or form. 47% of real estate businesses note that social media results in the highest quality leads versus other sources. Social media is an absolute goldmine for real estate businesses.

Real Estate 111

Real Estate User-Generated Communications Millennials 111

Sprout Social

NOVEMBER 21, 2019

Sites such as Statista , Marketing Charts , AdWeek and Emarketer are treasure troves of up-to-date data and news for marketers. And of course, there’s the Sprout Insights blog and invaluable resources like the 2019 Sprout Social Index to keep you updated on the latest social trends. Social media.

Market Research 111

Market Research Gen Z Price B2C 111

Neil Patel

SEPTEMBER 13, 2021

FYRE is a documentary about Fyre Media’s failed music festival. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals. Do You Trust This Computer?

Transform 136

Transform Marketing Marketers Millennials 136

Hootsuite

JUNE 21, 2023

Thirteen years later, FINRA has quite a lot to say about social media. Their research shows social media has become the top source of investing information for Gen Z investors. Almost half of millennials and more than a quarter of Gen X also rely on social to learn about investing. That’s not surprising.

Gen Z 119

Gen Z Communications Education Millennials 119

Hootsuite

NOVEMBER 3, 2020

On social, you have clear data about exactly who your customers are, and the opportunity to chat with them after via comments or direct message, to provide personalized customer service. It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Martech

FEBRUARY 2, 2022

Belibi dunked twice in games last season, and won the 2019 High School Slam Dunk competition. The Super Slam campaign is running nationally on broadcast TV and radio, on Denny’s digital and social channels, as well as the athlete’s social media. Millennials are at the center of Denny’s strategy, according to Dillon.

Gen Z 104

Gen Z Customer Millennials Law 104

Power Digital Marketing

FEBRUARY 20, 2019

Selecting trends to pursue is up to your business and its unique audience – are your consumers Millennials that primarily use Instagram or are they decision makers at large company? These factors play a significant role in deciding which marketing trends are worth trying. Marketing Trends in 2018. Social Media Advertising.

Market Trends 40

Market Trends Marketers Marketing Millennials 40

Hootsuite

AUGUST 10, 2021

Not convinced influencer marketing can lead to real business results? Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. Instagram remains the platform of choice for social influencers. 93% of U.S. 93% of U.S.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Hubspot Marketing

NOVEMBER 5, 2019

More and more companies are taking notice of YouTube's product marketing opportunities. In 2018, 45% of marketers said they planned to add YouTube to their 2019 strategy. For years, Instagram's visual layout has made it a hot spot for influencer marketing.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

MAY 9, 2022

While swiping through Poparazzi, or even making your own personal account, could help you get some great insights on the daily lives of Gen Z, there's no need to pivot your marketing strategy over to this app. In 2019 and 2020, millions of people began posting photos on VSCO instead of Instagram.

Gen Z 106

Gen Z Millennials User-Generated Marketers 106

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) In 2022, writing a typical blog post took bloggers an average of 4 hours and 10 minutes, an increase from 3 hours and 57 minutes in 2019. Original visuals like infographics are considered the most effective by 40% of content marketers. Digital Marketing Institute) Social media commerce is expected to reach $2.9

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Econsultancy

DECEMBER 13, 2021

Overall, most sectors were able to recover their pre-Covid advertising investments this year, while 2022 is expected to record higher ad spend than was reported in 2019, marking a full recovery for the industry. Heightened demand from advertisers has and is expected to steer cost per click upwards on the platform as a result.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

JANUARY 27, 2020

While it was the third most downloaded app worldwide in Q1 of 2019 , it had surpassed Messenger to become the second most downloaded app during Q3 of the same year. By November 2019, the app had amassed over 1.5 What sets TikTok apart from other social media platforms is that users can freely download videos from other users.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketers 145

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. The platform is also popular across different age groups.

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Hootsuite

JANUARY 23, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Why use a social media content calendar? — Present & Correct (@presentcorrect) May 4, 2019. — Merriam-Webster (@MerriamWebster) December 31, 2019. Chewbacca walnut.

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

Hubspot Marketing

APRIL 13, 2020

QZone, a social media site and app, launched in 2005. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. QZone still serves as a social media platform while QQ is now similar to the Facebook Messenger app.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

SocialPilot

JANUARY 16, 2024

Buckle up, because we’re about to take you on a whirlwind tour of the social media facts. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Hootsuite

MAY 28, 2020

But according to Brandwatch’s analysis, Taylor Swift was the most influential tweeter in 2019. Read our report, The Global State of Digital 2020 , for a comprehensive look at social media statistics. The 25+ most important Twitter demographics for marketers. Millennials came of age with Twitter. Source: Hootsuite.

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Buffer Marketing

JANUARY 9, 2024

Brands like Oreo have capitalized on this with limited-edition left-handed Oreo cookies in 2018, and Longhorn Steakhouse created a series of GIFs to counter the surprising lack of GIFs featuring lefties (which garnered an astonishing 23 million Giphy views ) in 2019. 

Fashion 130

Fashion Health Food Branding 130

Buffer Marketing

JANUARY 9, 2024

Brands like Oreo have capitalized on this with limited-edition left-handed Oreo cookies in 2018, and Longhorn Steakhouse created a series of GIFs to counter the surprising lack of GIFs featuring lefties (which garnered an astonishing 23 million Giphy views ) in 2019. 

Fashion 52

Fashion Health Food Branding 52

Spiralytics

JULY 9, 2024

Other stats to consider: Age distribution : There is a growing presence of younger professionals and recent graduates on the platform, with 47% being millennials , offering advertisers access to a diverse age demographic.

User-Generated 52

User-Generated Finance Transform Advertisers 52

Martech

FEBRUARY 19, 2025

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. It also offers social media marketing tips and tricks.

Gen Z 117

Gen Z Law B2C Entertainment 117