Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Share thought leadership content via avatars on metaverse platforms. In 2019, about 10,000 people attended while 15,000 attended in 2020.

Branding 133

Branding Fashion Gen Z User-Generated 133

Hootsuite

JANUARY 23, 2020

— Present & Correct (@presentcorrect) May 4, 2019. — Merriam-Webster (@MerriamWebster) December 31, 2019. Social media production values have skyrocketed since the early days, and the notion of a lone-wolf Millennial tweeting memes from their beanbag chair has gone the way of the jegging. ( Chewbacca walnut.

Analytics 145

Analytics Logistics Marketing Strategy Social Media Marketing 145

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out how a hotel leveraged influencer marketing effectively over a year and a half, leading to a steady 4% monthly growth in traffic to their website, which even peaked at 8% in 2019.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Content Marketing Institute

FEBRUARY 5, 2019

BMO Harris Bank offers a lesson on engaging millennials. When BMO Harris Bank (BMOHB) wanted to increase consideration among millennials beginning their journey to financial independence, it went for the unexpected. Are you experimenting with branded content in 2019? But few banks give off youthful vibes.

Branding 110

Branding Millennials Entertainment Transform 110

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

Content marketing allows any business to increase their presence in organic search because it focuses on sharing thought leadership. Thought leadership: Developing a credible library of content that signals your authority and expertise draws in decision-makers. Thought leadership, lead generation, building awareness?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketers 93

Spiralytics

JULY 9, 2024

Other stats to consider: Age distribution : There is a growing presence of younger professionals and recent graduates on the platform, with 47% being millennials , offering advertisers access to a diverse age demographic. 94% of B2B marketers use LinkedIn to distribute content.

User-Generated 52

User-Generated Finance Transform Advertising 52

Martech

FEBRUARY 19, 2025

While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. For example, 21.7%

Gen Z 113

Gen Z Law B2C Entertainment 113