Hubspot Marketing

FEBRUARY 12, 2019

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

Video Marketing 144

Video Marketing Millennials Gen Z Entertainment 144

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

JANUARY 31, 2023

Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). Last year, it was the most-used platform for influencer marketing in the U.S. –

Gen Z 131

Gen Z Millennials User-Generated Shipping 131

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. Only 33% of popular YouTube videos are in English.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 14, 2020

Starting in June of 2019, roughly 94% of internet searches began to occur on Google. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. According to the State of Inbound report, marketers are focusing more on videos.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. 40% of millennials say messaging apps are their preferred means of customer service via @GeoMarketing study.

Millennials 99

Millennials User-Generated Conversational Marketing Communications 99

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketing Marketers 115