Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

New Technology 63

New Technology Education Promotion Management 63

Marketing Insider Group

NOVEMBER 22, 2021

Brands willing to jump on opportunities presented by these new technologies are gaining huge wins. Given that Instagram, Tik Tok, iPads and many of the technologies we use to reach our customers didn’t even exist yet, the answer is probably not. Blendtec used a months-old YouTube website to start making “ Will it Blend?

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Martech

JULY 30, 2021

Other data companies, like Infutor , have also joined the AWS Data Exchange, which was launched in 2019. In this case, the data on how Shutterstock’s visual assets are used is informing how they can be used in the future by new technology. (That said, Amazon was just hit with a record-high data privacy fine by the EU.).

Product 109

Product Customer New Technology Place 109

Moz

JULY 16, 2019

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. MaryBowling #MozCon — Ruth Burr Reedy (@ruthburr) July 16, 2019. Casieg #MozCon — Melina Beeston (@mkbeesto) July 16, 2019. mozcon — Travis Lofley (@TravisLofley) July 16, 2019. because we can cover more ground more quickly, [.]

SEO 46

SEO Retail PR New Technology 46

Calvyn Lee Blog

JANUARY 28, 2023

Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Where is marketing headed in 2023?

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Moz

JULY 15, 2019

— Sha Menz (@ShahMenz) July 15, 2019. SarahBird #mozcon — Greg Gifford (@GregGifford) July 15, 2019. Rand Fishkin — Web Search 2019: The Essential Data Marketers Need. Next up was Rand of SparkToro who dropped a ton of data about the state of search in 2019. In 2019, that ratio is 11:1. Still big but a lot smaller.

PR 47

PR SEO Analytics Energy 47

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6%

CMO 130

CMO B2C Marketing Marketers 130

Martech

OCTOBER 11, 2021

However, the MarTech Replacement Survey did discover that the pandemic affected how teams staffed up to manage these new technologies. When asked whether new staff were hired in conjunction with the replacement, no fewer than 43% of the respondents in the 2019 survey reported hiring a new team.

Transform 127

Transform Energy Marketing Marketers 127

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. A Forrester report, “The Future of Jobs, 2025: Working Side-By-Side With Robots,” suggests that by 2019, 25% of all job tasks will be offloaded to software robots, physical robots, or customer self-service automation.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Boston-based Acquia, perhaps known best for its Drupal content management system, was founded in 2007 and was acquired by Vista Equity Partners in September 2019.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120

Adobe Experience Cloud Blog

NOVEMBER 13, 2019

While thought leadership as a concept isn’t new, we now know more about its business impact. Technology and trends evolve continually. As new technology emerges, be among the first to master and share it. Monitor industry news to stay on top of upcoming trends. Be visible and engage.

Thought Leadership 120

Thought Leadership Energy New Technology Price 120

Power Digital Marketing

FEBRUARY 20, 2019

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. New trends forming in 2019 for SEM are changing as the way people utilize Google and other search engines to reach consumers.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Martech

OCTOBER 12, 2021

One key insight from the MarTech Replacement Survey was that the pandemic affected how teams staffed up to manage these new technologies. When asked whether new staff were hired in conjunction with the replacement, no fewer than 43% of the respondents in the 2019 survey reported hiring a new team.

Transform 109

Transform Customer Journey Analytics New Technology 109

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SiriusDecisions Summit. May 3 -6, Austin, TX. June 22 – 26, London UK.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Marketing Insider Group

JUNE 15, 2020

While attending the 2019 ITSMA Marketing Vision event at the MIT Samberg Conference Center and the spring MarTech virtual event, I was again thrilled to see Scott speak. His insights and presentation were absolutely a highlight of both events. And that becomes a truly sustainable competitive advantage.

Transform 135

Transform Law Marketing Marketers 135

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? Going Back to Basics with Employee Activation.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Unbounce

MAY 4, 2023

For example, in 2019, Microsoft dumped a $1 billion investment into OpenAI , an AI research and development lab. Google and Microsoft are locked in an ( increasingly public ) arms race to deploy this new technology, which could totally transform how people find and engage with content online. But not all AI tools are the same.

Copywriting 128

Copywriting Marketing Marketers User-Generated 128

Bannerflow

FEBRUARY 17, 2021

By their very definition, financial technology organisations are built on innovation, with the aim of both enhancing and disrupting the financial services industry. In fact, the uptake of fintech services grew to 64% in 2019 in comparison to 16% in 2015, according to an EY report in 2019.

Transform 104

Transform Finance New Technology Industry Insights 104

Marketing Insider Group

FEBRUARY 12, 2020

Innovative Strategies explores new technologies and digital transformation; Executive Skills equips CIOs with the skill to talk about technology and deliver compelling presentations; and Bold Leadership combines inspiration and organization to create an innovation-driven culture. Gartner CIO Leadership Forum.

Place 21

Place Transform Entertainment Food 21

Sprout Social

AUGUST 11, 2022

Metaverses offer an entirely new experience for users to socialize, play games, work and even make purchases. Even though consumers have been slower to adapt, the excitement around this new technology has skyrocketed on social media. This is the first Limited item since October 2019. ????.

Gen Z 140

Gen Z Branding Transform Millennials 140

Marketing Insider Group

MAY 31, 2021

They also know how to think outside of the box to grab users’ attention, as in their #ExtraShotOfPride campaign to celebrate Pride month in June 2019. IBM also uses storytelling effectively to communicate how new technology positively impacts businesses, people, and communities around the world.

Branding 142

Branding User-Generated Education Communications 142

Marketing Insider Group

NOVEMBER 22, 2022

With this new technology, your business can immediately meet customers’ wants to create a personal and helpful shopping experience. billion in 2019). To help sellers out, we’ve created this guide to cover everything from defining exactly what a chatbot does to measuring your bot’s ROI. What is a Chatbot?

Analytics 141

Analytics User-Generated Price Fashion 141

Search Engine Land

MARCH 5, 2023

Duplex-powered Google Assistant restaurant booking expanding to more states and users 2019: Google announced that Pixel phone users could use Duplex via the Google Assistant to book restaurant reservations over the phone in 43 U.S. There are many new technologies coming.” Moz on Domain Authority 2.0:

Search Marketers 74

Search Marketers SEO User-Generated Marketing 74

Litmus

NOVEMBER 19, 2020

If you have separate line items for custom work, hosting, or support with your current ESP, there’s a chance you’ll need this in a new technology. As you identify these pieces, jot them down to discuss with your new vendor and work these into your overall budget to avoid a potentially not-great-surprise down the road.

Marketing Automation Platform 77

Marketing Automation Platform eBook New Technology Education 77

Bannerflow

JULY 12, 2019

In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. Constant technological developments, mobile optimisation and better use of data have seen new opportunities emerge.

Advertising 74

Advertising Advertisers Transform Digital Marketing 74

Litmus

MARCH 23, 2020

The one- or two-person team that could manage to build a weekly newsletter or daily promotion is no longer enough to handle the growing variety and technological, data, and reporting demands of a successful 21st century email program. In 2019, 33% of brands were planning to increase their budget for email team personnel.

Marketing Mix 74

Marketing Mix Email Marketing eBook New Technology 74

Content Marketing Institute

NOVEMBER 1, 2018

Don’t overlook the importance of technology. Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Want to be a better content marketer? Need convincing? We are, too. So we asked.

Content Marketing 112

Content Marketing CRM Analytics Marketing 112

Hubspot Marketing

MAY 9, 2019

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Martech

MAY 6, 2022

Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting. Ideas for improving performance using both capabilities you have in your current technology or outlining how new technology could help you achieve specific goals.

Email Marketing 106

Email Marketing Analytics New Technology Digital Marketing 106

Marketing Insider Group

OCTOBER 30, 2023

They also know how to think outside of the box to grab users’ attention, as in their #ExtraShotOfPride campaign to celebrate Pride month in June 2019. IBM also uses storytelling effectively to communicate how new technology positively impacts businesses, people, and communities around the world. Image Source: Social Insider 6.

Branding 132

Branding Transform User-Generated Education 132

Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing (ABM) is not a new strategy, and you’ve most likely heard of it before. Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. But in recent years, ABM has seen a huge rise in popularity.

Customer 58

Customer Thought Leadership Inbound Marketing B2C 58

Rock Content

NOVEMBER 21, 2018

As usual, things in the marketing scene have been up and down in 2018, with new trends to follow or forget, new technologies to teach and learn, and new content to brainstorm and create. Getting Motivated for Content Marketing Efforts in 2019. Five Marketing Trends to Be Thankful for in 2018. #1:

Content Marketing 49

Content Marketing eBook Marketing Marketers 49

Search Engine Land

OCTOBER 4, 2022

Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Traditional search engines. Google, Bing, Amazon, and Pinterest are currently among the leading visual search engines.

Shoppers 107

Shoppers Retail Finance User-Generated 107

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. billion market in 2019. Google has already embraced the idea. Annual growth of 20% or more is expected.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Martech

AUGUST 15, 2022

I was already talking about this in 2019, but COVID, social media and the world, in general, are making it even more essential to think about how your email campaigns build up or eat away at your brand. Also, consider what new technology could help you solve some long-standing problems. How are your email automations working?

Email Marketing 102

Email Marketing Promotion User-Generated Retail 102

Hootsuite

APRIL 11, 2022

Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 Thanks to their willingness to be among the first in their category to use new technology and AI, Domino’s ranks first in customer satisfaction for the pizza category, and sales grew 16.1% billion USD.

Retail 114

Retail Customer eCommerce Shipping 114

Bannerflow

APRIL 27, 2020

2019 saw the first major fines handed out by the ICO (Information Commissioner’s Office) in the UK for GDPR (General Data Protection Regulation) infringements with fines totalling nearly £300 million given to British Airways and Marriott. Workflows are simpler and processes far quicker thanks to the adoption of new technologies.

Advertising 89

Advertising Advertisers Gen Z Place 89