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The Ultimate Guide to Product Marketing in 2019

Hubspot Marketing

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? Product Marketing vs. Conventional Marketing. Product marketing is actually part of conventional marketing.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Here are my top ten results from the August 2019 CMO Survey. 2—Marketing Leadership: Three important findings related to marketing leadership emerged from the August 2019 CMO Survey. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value. Although 73.5%

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40 Interests That Deserve a Place on Your Resume

Hubspot Marketing

Photography I was scrolling through X (formerly Twitter) when I saw that senior product manager Diego Granados shared the resume he used to land a job at Microsoft in 2019. You can even get specific and list the type of photography you’re interested in, like iPhone, film, or product photography. Cooking Do you have a food blog?

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How Marketers Can Reach Peak Personalization in 2019

Adobe Experience Cloud Blog

If you don’t have a data strategy in place, you need to create one—now. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. Once you have a data strategy in place, you need to think about segmentation. Here are a few ways it can help: Creating a foolproof data strategy.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. That's not to say that a partial rebrand can't be effective. Image Source.

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3 Next-Level Landing Page Best Practices for 2019

Adobe Experience Cloud Blog

And that’s why I’ve compiled three of my favorite next-level landing page best practices to help you raise the bar on your campaigns in 2019. Clearly, there’s a place for both styles of landing pages in your marketing strategy. It’s the reason they engage with your content—or pick up your book—in the first place.

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10 Pinterest statistics marketers must know in 2019

Sprout Social

As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% Considering the power of Pinterest as a platform for showcasing products , these demographics are significant.