Martech

FEBRUARY 5, 2025

AI transforms industries via personalized customer experiences to fraud detection and operational improvements. Globally, trust fell from 62% in 2019 to 54% in 2024 , according to a recent study by Edelman. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses.

Transform 79

Transform Education Communications Retail 79

Marketing Insider Group

FEBRUARY 12, 2020

Innovative Strategies explores new technologies and digital transformation; Executive Skills equips CIOs with the skill to talk about technology and deliver compelling presentations; and Bold Leadership combines inspiration and organization to create an innovation-driven culture. February 23-25, Phoenix, AZ.

Place 21

Place Transform Entertainment Food 21

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. Source: 2019 CMO Survey, Deloitte. What does the future of marketing look like? Personalize everything. Browsing data like company name, location, etc.

Transform 174

Transform CRM B2C CMO 174

Sprout Social

JANUARY 10, 2019

Fast forward to 2019 and times have changed. Use these Instagram analytics tools to transform into a power user. Having all of this data in one place helps saves a ton of time when vetting influencers. This post 9 Instagram analytics tools to help you crush it in 2019 originally appeared on Sprout Social.

Analytics 111

Analytics Real Estate Transform User-Generated 111

Search Engine Land

JULY 8, 2024

June 26, 2019: Google Search Console adds mobile-first indexing features. But the gist is that Google Search Console is a place that helps you better understand how your website is performing. All of the above is just part of the early phases of Google Search Console’s transformation.

SEO 106

SEO Transform Health eCommerce 106

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. In 2019, we had 643 registrants and 359 attendees across all locations of our RSM Tax Summit as a physical, in-person event. We have come a very long way!

Transform 142

Transform Communications Education Global Marketing 142

Backlinko

JANUARY 6, 2025

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. Understand what they want, and hit them with the right with the right message in the right place at the right time.” In 2019, eBay did a sitewide initiative to improve performance. increase in Add to Cart.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Marketing Insider Group

MAY 18, 2020

Thought leadership content is based on answering questions and providing solutions, it’s not a place to hype your products or services. The 2019 Thought Leadership Impact Study found that 55% of buyers bought more than one product due to thought leadership. Identify Thought Leadership as a Spoke of Marketing Transformation.

Thought Leadership 145

Thought Leadership Transform Content Marketing Place 145

Adobe Experience Cloud Blog

NOVEMBER 25, 2019

Award winners will be announced at the Experience Maker Awards Ceremony in Las Vegas that will take place during Adobe Summit. Winners of the 2019 Adobe Experience Maker Awards. Check out last year’s winners and read their inspiring case study snippets that show what made their digital experience transformation so special.

Transform 136

Transform Customer Journey Thought Leadership Customer 136

Adobe Experience Cloud Blog

JULY 26, 2019

Hear how digital transformation and disruptive growth strategies are changing the game, and how you can too. For our current Marketo Engage users, we have intermediate sessions taking place in the practitioner track. This post originally appeared on the Adobe blog on July 24, 2019.

Transform 111

Transform Thought Leadership Education Marketing 111

illumin

JULY 8, 2019

In first place, Nike encourages new athletes to “Dream Further” and includes international women’s soccer stars like the United States’ Crystal Dunn and Andressa Alves from Brazil. Qatar Airways also made the top 10 for the World Cup push, promotion thier newest destination – the FIFA Women’s World Cup France 2019.

Transform 72

Transform Advertising Advertisers Promotion 72

Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. As those cycles come to completion we add in new accounts in their place. We look forward to hearing more in the future as ABM continues to both transform and increase in importance.

Transform 138

Transform CMO Marketing Marketers 138

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Among the enterprise customer experience vendors, Pega has perhaps placed the most emphasis on RPA as a key capability, having deployed it in its original BPM offering. Why we care. RPA has been a slowly developing category.

Transform 110

Transform Digital Marketing Management Place 110

Search Engine Land

OCTOBER 13, 2022

How Rocket Delivered 331% leads above target for Noggin via Google Ads How SEMbyotic Helped Transform TCS By Growing Revenues 500% During the Pandemic VMLY&R: United Rentals: Localization Strategy Increases Yearly Revenue by 71% to $18.6 Best Overall SEO Initiative – Enterprise. Best Commerce Search Marketing Initiative – PPC.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Martech

JANUARY 11, 2022

And yes, getting to that point requires some serious transformation. “We have content for managers and agents, but my next act at Genesys is to build that online community with thought leadership and content, a place where people can come and learn.” “I was hired in October 2019, ” she said.

Customer 123

Customer Transform Thought Leadership B2C 123

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” In 2019 I finally turned on an invite automation process and announced it on LinkedIn, and we had 90 to 120 Mo Pros joining Slack every month for an entire year.”

Transform 144

Transform Retail Millennials Marketing 144

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2019. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. How do you transform the feeling of luxury and practicality into a website? Image Source.

Promotion 145

Promotion Place Transform Product 145

Hubspot Marketing

FEBRUARY 21, 2019

When a job seeker begins her search, one of the first things she's going to Google is this -- "Top companies to work for in 2019" or, alternatively, "Top companies in X industry.". At its most basic, an employer brand is your reputation as a place to work, as well as your employees' perception of you as an employer.

Branding 145

Branding Transform Communications Promotion 145

Litmus

JUNE 18, 2020

In 2019, custom illustration was the hottest trend across many areas of design, including email. Even a popular stock image can be transformed into an exciting visual that supports your content and reflects your brand’s identity. Source: Venngage. There are so many creative ways to use photography as visual content.

Transform 120

Transform Retail Price Email Marketing 120

Sprout Social

APRIL 7, 2020

Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. From there, we see the COVID-19 topic volume continue to rise in conjunction with key events like Wuhan being placed in quarantine (January 23) and the WHO declaring a global health emergency (January 30).

Branding 138

Branding Transform Gen Z Entertainment 138

Pam Didner

JANUARY 5, 2020

Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales. With 900+ B2B leaders exclusively in one place at one time, this is the only meeting place to shape the future of the industry. Adobe Summit Influencer. Sirius Decisions.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Sprout Social

MARCH 14, 2022

Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Representative Cori Bush—which focuses on transforming the nation’s approach to public safety and policing by making it more health focused. million members.

Branding 138

Branding Transform Fashion Health 138

Marketing Insider Group

JUNE 15, 2020

While attending the 2019 ITSMA Marketing Vision event at the MIT Samberg Conference Center and the spring MarTech virtual event, I was again thrilled to see Scott speak. This is the place where everyone can navigate and operate by what I call a “common set of celestial objects”. A: That is a great question!

Transform 135

Transform Law Marketing Marketers 135

Hootsuite

SEPTEMBER 30, 2019

Banner ads can be placed at the bottom of articles. Moments ads are similar to in-feed ads placed on Facebook and Instagram. And brands have transformed the duo-tone pixelated codes into animated works of art. Martell Cognac rewards customers’ curiosity with a QR code placed on its website. WeChat Advertising.

Transform 111

Transform Marketing Marketers Finance 111

Moz

MAY 6, 2019

In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. That story should educate and inspire them to make a transformation and put their interests and needs above your bottom line. If you’re looking for a place to get started when doing keyword research, then check out Moz’s Keyword Explorer.

Transform 71

Transform Education eBook SEO 71

Hubspot Marketing

OCTOBER 25, 2019

Instagram is an undeniably viable platform for marketing in 2019. You should be using your primary keyword in both places to increase your chances of being picked up by the algorithm. Take these tips and transform your Instagram presence in a way that puts the user first while also building your reach. Do It For the 'Gram.

SEO 142

SEO Transform Analytics Branding 142

Bannerflow

DECEMBER 16, 2019

Our final entry for display campaign of the season in 2019 proved to be both competitive and very inspiring! After much deliberation, the winner of the best autumn/fall display advertising campaign 2019 went to international hotelier, Meliá Hotels International. How we selected the winning campaign.

Advertising 87

Advertising Advertisers Transform User-Generated 87

Chief Martec

APRIL 26, 2022

There were 157 in 2019, 85 in 2020, and 166 in 2021. Meanwhile, demand for specialized software continues to grow too, as reported by the number of SaaS apps that companies have in their stacks : We’re entering a post-digital-transformation era, where companies are no longer planning to become “digital.”

Transform 108

Transform Place Customer Product 108

Bannerflow

DECEMBER 8, 2021

Digital out-of-home (DOOH) advertising has been on a rollercoaster, going from one of the biggest ad trends in 2019 to experiencing a dramatic downfall in 2020. Business Insider highlighted in 2019 that DOOH was the main growth driver of out-of-home (OOH) advertising worldwide. from 2019 to $51.6 billion from 2019.

Advertising 98

Advertising Advertisers Transform Retail 98

Rock Content

NOVEMBER 30, 2020

BERT is the acronym for Bidirectional Encoder Representations from Transformers. It is based on a model of Natural Language Processing (NLP) called Transformer, which understands the relationships between words in a sentence, rather than viewing one by one in order. Let’s explain it better! What is NLP?

Transform 129

Transform Food User-Generated SEO 129

Rock Content

JULY 13, 2020

It’s an extremely relevant number and increased in 2019. Functionality is the critical factor in the visual search: just point the cellphone camera at the object, place, or store. For this, Google has launched Bidirectional Encoder Representations from Transformers, the BERT algorithm.

SEO 135

SEO User-Generated Transform Food 135

Martech

SEPTEMBER 27, 2021

The quality and specificity of the insights provided has been transformed, said Tesser, by their use of Near, the global people-and-places intelligence platform. 2019 was the first time New York City ever hosted. “ Near is the most important new source of data we could have asked for. A use case: World Pride.

Transform 117

Transform CMO Place Product 117

Marketing Insider Group

OCTOBER 30, 2023

They also know how to think outside of the box to grab users’ attention, as in their #ExtraShotOfPride campaign to celebrate Pride month in June 2019. Airbnb Airbnb has truly transformed the way we travel. The account shares striking photos of people, places, and animals all over the world through the eyes of different photographers.

Branding 133

Branding Transform User-Generated Education 133

Businesses Grow

SEPTEMBER 25, 2023

Oreo transformed an unexpected power outage into a moment of branding genius. In 2019, Pepsi declared that the traditional idea of “brand” is out and “culture” is in when it comes to marketing. Still, the brand had to be relevant to earn the place! And it started something new.

Gen Z 127

Gen Z Transform Marketing Marketers 127

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. Talk about an exciting area to be in! Like everything in marketing and sales, a good process and framework is key.

Thought Leadership 94

Thought Leadership Transform Marketing Marketers 94

Martech

SEPTEMBER 28, 2021

Think in terms of what you can do to translate and transform these elements to be account-specific kinds of support.”. Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019.

Customer 107

Customer Transform CRM Event Marketing 107