Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. The lead read: “Hey fellow PR and communications enthusiasts!

PR 102

PR User-Generated Analytics Communications 102

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Use PR strategies and tactics to connect with notable news media. In 2019, there is no reason to neglect the small items that impact search engine rankings. ? ? Strap in tight.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers.

PR 145

PR Branding Content Marketing Marketers 145

Hubspot Marketing

JULY 10, 2019

Whereas a traditional PR marketing strategy interrupts a consumer’s day-to-day with promotional material, a content marketing strategy adds valuable information and informs the consumer — which is precisely what B2B customers are looking for. What better marketing tool to satisfy these priorities than B2B content marketing?

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Adams & Knight Marketing

JANUARY 13, 2020

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization.

Content Marketing 130

Content Marketing PR Marketers Marketing 130

Hubspot Marketing

NOVEMBER 29, 2023

However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products. According to The New York Times , they quickly sold out of their initial run of 5,000 tumblers in 2019. By 2022 Stanley tumblers continued to gain momentum on social media as the viral item to have and frequently sold out.

PR 129

PR Influencer Marketing Branding Marketing Strategy 129

Moz

OCTOBER 5, 2020

It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process. When we surveyed 500 writers in 2019, we asked them about their biggest pitching pet peeves. PR pros and journalists have a mutually beneficial relationship. Research and relevancy are non-negotiable.

PR 61

PR Health Promotion SEO 61

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts.

Transform 107

Transform Thought Leadership PR CMO 107

Hootsuite

NOVEMBER 25, 2019

Bonus: Download Hootsuite’s annual report on social media trends for financial services and insurance in 2019. Whether it’s a competitor’s latest product offering or an impending PR disaster, think of social media as an early warning system. — Chase (@Chase) August 26, 2019. ThisMama keeps going ????

Finance 145

Finance Food PR Management 145

SmartBrief - Marketing

MAY 12, 2024

trillion in 2024, growing 314% between 2000 and 2019, far exceeding the increase in purchasing power of all other racial and ethnic groups over the same period. Asian Americans are the fastest-growing consumer segment. According to Nielsen , the collective purchasing power of Asian Americans is more than $1.6

Branding 121

Branding Food PR Fashion 121

Moz

MARCH 27, 2019

Posted by cheryldraper We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Welcome to MozCon 2019 + the State of the Industry. A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can! The Speakers. Wil Reynolds.

PR 49

PR SEO Fashion Analytics 49

Moz

AUGUST 12, 2020

Watch the MozCon 2019 videos for free in our SEO Learning Center! Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. Web Search 2019: The Essential Data Marketers Need. How to Supercharge Link Building with a Digital PR Newsroom.

Shoppers 70

Shoppers SEO PR Analytics 70

Martech

NOVEMBER 23, 2021

Trust declined in customers using search engines, traditional media, owned media and social media between 2019 and 2021, and there are many reasons why customers lose trust in a brand, such as negative experience of the product or service,” said Brooks. Trust in decline.

Customer 125

Customer Transform PR Customer loyalty 125

Sprout Social

FEBRUARY 18, 2020

It can lead to faster response times, PR crisis prevention and identification of brand advocates. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Branding 144

Branding PR Retail Analytics 144

Moz

JULY 15, 2019

— Sha Menz (@ShahMenz) July 15, 2019. SarahBird #mozcon — Greg Gifford (@GregGifford) July 15, 2019. Rand Fishkin — Web Search 2019: The Essential Data Marketers Need. Next up was Rand of SparkToro who dropped a ton of data about the state of search in 2019. In 2019, that ratio is 11:1. Still big but a lot smaller.

PR 47

PR SEO Analytics Energy 47

Search Engine Land

MARCH 24, 2023

Google webspam report: Hacked sites, user-generated spam, bad linking topped 2018 priorities 2019: Google released its annual webspam report last week to highlight advances against content that seeks to manipulate ranking algorithms and harm users.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. This includes copy, images, upsells, PR bars, etc. But don’t panic.

PR 102

PR SEO User-Generated Promotion 102

Moz

MAY 8, 2019

With the promise that MozCon 2019 will be more tactical and strategic than ever before, I am earnestly giddy (feel free to picture that emotion however the mood takes you) to hear about what I can do to take a step back from the data, and instead put it on the line for something my audience will never forget. Link-building, anyone?

Education 50

Education PR SEO Food 50

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. We could not do anything besides digital PR for a few months, and the organic traffic doubled. Another narrative is lumping backlinks in with related marketing activities, like PR or comms.

PR 122

PR SEO User-Generated CMO 122

Hootsuite

SEPTEMBER 19, 2019

Contribute to and/or own the company’s social media PR crisis policy. — MoonPie (@MoonPie) July 26, 2019. Of course, not only do social media managers need to know how to conduct themselves to prevent bad PR, they should have the skills to handle a full-blown social media crisis , if necessary. They’re discerning.

Management 112

Management PR Key Performance Indicator Analytics 112

Hootsuite

JULY 29, 2019

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. Prevent a full-blown PR crisis. Make a plan of action for a security or PR crisis. — C (@CasoLaso) July 2, 2019.

PR 112

PR Law Management Education 112

Marketing Insider Group

JANUARY 21, 2020

You’ll want to start by looking at how those channels performed in 2019. Other channels where you may want to invest in 2019? PAN’s 2019 Content Fitness Report identified that around one-third of respondents think budget dollars should be used for webinars and podcasts. But how do you know which channels deserve budget?

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing PR 106

Sprout Social

FEBRUARY 5, 2019

That, plus SEO, SEM, PR, email marketing, web development and more.*. Digital Natives (@NativesGroup) January 18, 2019. We can’t wait to see what you achieve in 2019 and beyond. It’s a lot. Which is why we take a moment every year to recognize the excellence our agencies achieve with our Agency Partner Value Awards.

PR 92

PR Price Communications SEO 92

Moz

JULY 16, 2019

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. MaryBowling #MozCon — Ruth Burr Reedy (@ruthburr) July 16, 2019. Casieg #MozCon — Melina Beeston (@mkbeesto) July 16, 2019. mozcon — Travis Lofley (@TravisLofley) July 16, 2019. because we can cover more ground more quickly, [.] Use them to your advantage!

SEO 46

SEO Retail PR New Technology 46

Neil Patel

MARCH 17, 2021

Here’s an example: Let’s say we want to calculate an e-commerce brand’s COGS during the 2019 financial year. The closing inventory would be the inventory recorded on the company’s balance sheet at the end of the 2019 fiscal year. Finally, the company purchased $5 million worth of inventory during the 2019 fiscal year.

Manufacturing 123

Manufacturing Shipping Price Logistics 123

Marketing Insider Group

JUNE 23, 2020

In December 2019 , Simon Gwynn reported in PR Week , the beverage giant retreated to its previous structure, tapping Manolo Arroyo to assume the recreated CMO role. Whereas the previous content iteration emphasized a customer benefit – happiness – the new philosophy and related content would be variations on the product-centric theme.

CMO 145

CMO PR Marketers Marketing 145

Hootsuite

OCTOBER 8, 2019

A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. — Stanford University (@Stanford) September 13, 2019. A post shared by The University of Iowa (@uiowa) on Sep 13, 2019 at 6:35pm PDT. — University of Iowa (@uiowa) September 23, 2019. Instagram is a perfect place for that.

Education 112

Education Gen Z Millennials Promotion 112

Sprout Social

AUGUST 24, 2021

— Molly Marie (@MollyOhhdonnell) July 29, 2019. — FOX Sports PR (@FOXSportsPR) August 13, 2021. If the conversation is large enough, you might even consider bringing a discontinued item back to surprise and delight customers. pic.twitter.com/EfzfrUUik2.

Food 141

Food Millennials PR Marketers 141

Hootsuite

OCTOBER 1, 2019

In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. — Instagram (@instagram) July 17, 2019. A post shared by World Press Photo Foundation (@worldpressphoto) on Aug 14, 2019 at 7:51am PDT.

User-Generated 112

User-Generated PR Law Shipping 112

Moz

OCTOBER 29, 2019

Posted by FeliciaCrawford MozCon 2019 was an absolute blast. Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. There were endless snacks. There were Roger hugs. Tell me about the video bundle! Dr. Peter J.

Thought Leadership 45

Thought Leadership SEO PR Analytics 45

Marketing Insider Group

DECEMBER 9, 2019

What integration means is that all aspects of content marketing are working together from PR to social media to email marketing. In PAN’s recent 2019 Content Fitness Report , 100+ content marketing pros were asked questions about how their content strategy is performing. Is Your Content Strategy Fully Integrated?

Marketing Strategy 136

Marketing Strategy Content Marketing Marketers Marketing 136

Duct Tape Marketing

APRIL 30, 2019

He is also the author of the upcoming book Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill, May 17, 2019). They have all the important tools you need for paid traffic, social media, PR, and SEO. They have all the important tools you need for paid traffic, social media, PR, and SEO.

Neuromarketing 76

Neuromarketing PR User-Generated SEO 76

Sprout Social

DECEMBER 9, 2020

Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% From PR to Creative to Digital marketing agencies and beyond, social media clearly has a role to play in marketing strategy, data analysis, brand awareness, audience engagement and more.

PR 124

PR Price Education Analytics 124

Duct Tape Marketing

FEBRUARY 26, 2025

In 2019, Google answered just under half of all searches without a click. It is a PR job. Maybe they'll call it PR. Rand Fishkin (02:15.918) So that, yeah, and that was the initial idea of like, oh, there's these zero click searches and search marketing might be changing as a result. To the user. like 49 % or something.

Marketing Strategy 76

Marketing Strategy Food SEO Marketers 76

Sprout Social

APRIL 15, 2024

The hack was a PR nightmare for 23andMe. Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. By 2019, Chipotle was the second highest performing stock on the S&P 500. The incident had a knock-on effect. The turnaround worked.

Management 123

Management Communications Health PR 123