Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. Google already promotes no-click search results, often providing answers without the need to click for more details. Use PR strategies and tactics to connect with notable news media.

SEO 111

SEO Whitepaper Advertising Advertisers 111

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast aims to raise awareness about the Nutanix brand and to reach existing and new audiences beyond traditional PR and demand-generation marketing efforts.

Transform 107

Transform Thought Leadership PR CMO 107

Moz

OCTOBER 5, 2020

Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. It takes a lot of time and resources, and over the years we’ve established a set of tenets that guide our digital PR process.

PR 61

PR Health Promotion SEO 61

Search Engine Land

APRIL 22, 2024

Rebranding happens when companies grow or face big PR problems. Branded vs. non-branded campaigns in PPC to see if consumers are using the new branding or if the branding, email, PR, lifecycle and social teams need to ramp up the announcements and adoption. This includes copy, images, upsells, PR bars, etc. But don’t panic.

PR 102

PR SEO User-Generated Promotion 102

Moz

AUGUST 12, 2020

Watch the MozCon 2019 videos for free in our SEO Learning Center! Now that our MozCon Virtual videos are out in the world, we've released all the content from MozCon 2019 for free in our SEO Learning Center. Web Search 2019: The Essential Data Marketers Need. How to Supercharge Link Building with a Digital PR Newsroom.

Shoppers 70

Shoppers SEO PR Analytics 70

Hootsuite

OCTOBER 8, 2019

A post shared by Harvard University (@harvard) on Oct 8, 2019 at 6:54am PDT. The university used O-Week to promote their school’s culture, classes, and clubs on social media. Effective school promotion. — Stanford University (@Stanford) September 13, 2019. — University of Iowa (@uiowa) September 23, 2019. .

Education 112

Education Gen Z Millennials Promotion 112

Duct Tape Marketing

FEBRUARY 26, 2025

In 2019, Google answered just under half of all searches without a click. It is a PR job. Maybe they'll call it PR. you know, not to promote spark Toro, but I, I don't know of another place you can do this, but you can inside spark Toro. But you know, you know, I don't like to be self-promotional. To the user.

Marketing Strategy 76

Marketing Strategy Food SEO Marketing 76

Hubspot Marketing

MARCH 9, 2023

Product Updates Similar to a new product launch, product updates and expansions are also ripe for promotion. Events Press releases are an important component of event marketing to attract promotion from news outlets and other media sources. Explain what the change is, why it was made, and how it benefits the user. or 3 p.m.,

PR 145

PR Transform User-Generated Promotion 145

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. Promote the content through social, email, paid and direct traffic Repeat The content-driven approach is much more passive and offers less control. We could not do anything besides digital PR for a few months, and the organic traffic doubled.

PR 122

PR SEO User-Generated CMO 122

Hubspot Marketing

NOVEMBER 30, 2022

A social media marketer might help promote those blogs through paid and organic posts on the business's social media accounts , and the email marketer could create an email campaign to send those who download the ebook more information on the company. Holiday promotions to loyalty program members. Content Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Moz

JULY 15, 2019

— Sha Menz (@ShahMenz) July 15, 2019. SarahBird #mozcon — Greg Gifford (@GregGifford) July 15, 2019. Rand Fishkin — Web Search 2019: The Essential Data Marketers Need. Next up was Rand of SparkToro who dropped a ton of data about the state of search in 2019. In 2019, that ratio is 11:1. Still big but a lot smaller.

PR 47

PR SEO Analytics Energy 47

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. Social media has become a primary channel for big companies to broadcast comms and PR messages. There’s little sense that messages have been sanitized by overzealous PR teams.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Hootsuite

OCTOBER 1, 2019

In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. — Instagram (@instagram) July 17, 2019. A post shared by World Press Photo Foundation (@worldpressphoto) on Aug 14, 2019 at 7:51am PDT.

User-Generated 112

User-Generated PR Law Shipping 112

Sprout Social

DECEMBER 9, 2020

Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% Allowing clients to pick from an extensive list of well-defined social media services to create their customized package will promote transparency, increase alignment and offer flexibility for their clients.

PR 130

PR Price Education Analytics 130

Sprout Social

SEPTEMBER 26, 2019

The Sprout Social 2019 Index found that 44% of consumers have reported an increase in personal social media usage. If there are controversies going on in the legal space, being aware of social conversations can also help you avoid being caught off-guard or getting negative PR. And is it really worth the time and effort?

Law 110

Law Social Media Marketing Thought Leadership PR 110

Hubspot Marketing

MAY 25, 2022

Product news goes right next to PR stories, blog posts go next to a random event week … it’s kind of a mess. Balance your newsletter content to be 90% educational and 10% promotional. Unless you actually have an exciting, big piece of news about your product, service, or company, leave out the promotional parts.

Education 145

Education Promotion PR User-Generated 145

Moz

JULY 16, 2019

HeatherPhysioc #Mozcon — Melina Beeston (@mkbeesto) July 16, 2019. Commit to cross-team training not so you can do each other’s jobs, but to promote empathy and to start thinking about how your work will affect other people. MaryBowling #MozCon — Ruth Burr Reedy (@ruthburr) July 16, 2019. Use them to your advantage!

SEO 46

SEO Retail PR New Technology 46

Orbit Media Studios

MAY 4, 2022

Naturally, these topics were directly related to our services, but never promotional. These are content promotion channels (eventually we partially automated these using CoSchedule) but also a way to keep in touch with our network. We also learned the power of PR and guest blogging. Content Jam at its peak in 2019.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. A 2019 study showed that 65% of total e-commerce sessions were generated by search traffic, while 33% were generated through organic search, and 32% were generated through paid search.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. And it was an instant hit.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Hootsuite

AUGUST 18, 2021

Think about it this way: Anyone who graduated before 2019 has zero formal training in TikTok tactics and strategy. Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. Probably not.

Education 143

Education Marketing Marketers Digital Marketing 143

Hubspot Marketing

JUNE 24, 2022

Nonprofit marketing promotes your services. No matter who's doing the marketing, you can be confident the same thing is being said and promoted. For donors : You can help us protect the welfare of animals by donating to support animal care, advocacy, and adoption promotion. Key messages simplify your marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Hubspot Marketing

MAY 13, 2022

guest posts), PR work you've been doing, or the customer experience you've delivered. Promotional channels. Webinar Promotion Tips to Guarantee Nobody Misses Your Next Webinar. In March, you'll launch a new ebook, accompanied by paid promotion. a blog you publish on Medium). Earned Media. social media channels).

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Content Marketing Institute

SEPTEMBER 26, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? The article covers content creation, promotion, and distribution costs.). You have to promote the heck out of it. This one has caused many a PR pro to smack his or her forehead in frustration. CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Hubspot Marketing

FEBRUARY 15, 2024

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. I love how James D. The key here is subtlety.

Branding 139

Branding Fashion Gen Z B2C 139

Marketing Insider Group

MARCH 13, 2023

Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. Who knew that outsourcing content creation could be the key to success?

Content Marketing 111

Content Marketing Real Estate User-Generated Marketing 111

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. IG is all about visuals, so they borrow the look of an Instagram meme page, where they post screenshots of tweets, serve up dank memes, and slyly promote their food along the way. View this post on Instagram.

Branding 136

Branding Whitepaper Food Energy 136

Content Marketing Institute

JANUARY 9, 2019

Chris performed driver analysis on the popular PR and marketing blog, Spin Sucks , where the primary business objective is lead generation. “(It) You can search for when your brand underperforms, for example, and use that data to bid on your competitors’ brand names with a relevant content asset or promotional offer. What about you?

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Neil Patel

DECEMBER 18, 2018

If you want to boost your brand queries, you have to do crazy PR stunts. You can also monitor if the PR stunts are working by typing your brand name into Google Trends. Every time you release a video, promote it to your email list, push notification list, and messenger bot list. It’s the opposite of traditional SEO.

eBook 111

eBook User-Generated PR SEO 111

Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. In 2019, the lines between branding and corporate culture are blending, and in 2020, they’re set to disappear completely.

Customer 111

Customer CMO Marketing Marketers 111

Hootsuite

MAY 20, 2020

Posted by AARP on Monday, October 28, 2019. We invite you to follow our verified social profiles for our promotions! This will help protect you not only from security threats, but from bad PR or legal trouble as well. Scam Alert: Social Media Quizzes. Online quizzes could be a way for scammers to get personal information.

PR 145

PR Management Branding Place 145

Marketing Insider Group

JANUARY 6, 2020

There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.). It’s just intimate enough to promote productive networking between attendees. MarketingProfs B2B Forum.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Moz

DECEMBER 17, 2019

Links from digital PR campaigns. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs. Digital PR link building. Paid links. Like, really cool.

PR 67

PR Price SEO Digital Marketing 67

Exposure Ninja

JULY 21, 2022

Promote Your Website and Consider Inorganic Boosters. Make a note of any advertising you see from them as you do your research; are they promoting themselves using PPC, retargeting or banner advertising methods? Promote Your Website: Consider Inorganic Boosters Such as PPC and Facebook Ads. What to Read Next.

Health 98

Health SEO Advertisers Advertising 98

Exposure Ninja

APRIL 8, 2022

According to the Office for National Statistics , 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019. Does curated content or promotional material earn the most likes? Some links within this article are affiliate links which Exposure Ninja receives a fee for promoting (these links are not sponsored).

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

Moz

MAY 21, 2020

Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. Founder, Backlinko How to Promote Your Content Like a Boss. Brian Dean. Creating content is easy. Rob Ousbey.

Thought Leadership 70

Thought Leadership PR CMO SEO 70

Exposure Ninja

JUNE 23, 2022

This article was written and published on 7th July 2019. Google provides a free course on how to promote a business using online advertising , which consists of five modules with video tutorials that help you create a successful advertising and marketing strategy comprising email marketing, video and display ads.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98