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Google quietly increases ad prices to meet targets, claims exec

Search Engine Land

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

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Reputation Management: How to Protect Your Brand Online in 2019

Hubspot Marketing

Fortunately, there are plenty of tools and strategies you can implement to ensure you're protecting your brand in 2019. Price : Starts at $199/year. Price : Custom depending on your size and business needs (request a demo here ). Price : Custom depending on your size and business needs. Image courtesy of Yext.

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The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2019

Hubspot Marketing

Let's dive into the five critical components of a complete marketing strategy in 2019, followed by some examples for further inspiration. September 26, 2019. A post shared by Small Girls PR (@smallgirlspr) on Oct 9, 2019 at 8:23am PDT. A post shared by Diesel Cafe (@diesel_cafe) on Jul 5, 2019 at 1:44pm PDT.

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Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion? Post a countdown on Instagram Stories.

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The Ultimate Guide to Product Marketing in 2019

Hubspot Marketing

It’s about promoting the company and brand as a whole, including the products that are sold. Price your product. Price Your Product. As a product marketer, you’ll also have to contribute to the discussion of the price of your product. Either way, you can consider competitive vs. value-based pricing.

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The Ultimate Guide to Successfully Rebranding in 2019

Hubspot Marketing

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. It began using IHOb on social media, its website, and in-store promotions.

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Twitter Marketing in 2019: The Ultimate Guide

Hubspot Marketing

allows you to share and promote branded content in seconds. Twitter Chats promote interaction and engagement on your profile and get people talking about your brand. You can do this through promoted tweets or Twitter Ads. Promoted Tweets. Your business will pay a monthly fee as long as you're promoting a tweet.

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