Neil Patel

MARCH 25, 2021

Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok? Plus, integrations with Shopify and other strong eCommerce platforms have made it easy for brands to sell products directly on TikTok. You can also promote discount codes or sales in your TikTok bio.

Product 141

Product eCommerce Millennials User-Generated 141

Hubspot Marketing

SEPTEMBER 4, 2019

To help you improve your company's SEO ranking, I've cultivated this list of 11 creative and unique ways to earn backlinks in 2019. Oftentimes, you'll notice the author hasn't included a link back to your website when they mention your brand, product, or service. Reclaim Unlinked Mentions. Image Source.

CRM 144

CRM SEO Market Trends Branding 144

Hubspot Marketing

APRIL 2, 2019

Products are never just products, right? Interacting with these products provide experiences , and we buy them with that experience in mind. In a 2015 global Nielsen survey , almost 60% of shoppers said they actively buy from brands they know, and 21% said they bought a product because they liked the brand.

Branding 145

Branding Shoppers Entertainment Advertisers 145

Hubspot Marketing

MARCH 28, 2019

7 Email Lead Capture Strategies in 2019. As a company and their content production capacity grows, it’s less and less effective to have a one-size-fits all approach. Your webinar topics can still be useful for those not using your product. 7 Email Lead Capture Tools in 2019. Ask, “what’s in it for me?”. Popup Forms.

eBook 145

eBook Copywriting User-Generated Entertainment 145

SMEI

JANUARY 25, 2023

This means that not only should you be mindful of the kinds of campaigns you create and promote, but also think critically about who your business partners with. For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products.

Education 230

Education Energy Non-Profit Marketing 230

Sprout Social

MARCH 4, 2020

Do you know what a successful social media product launch looks like? Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a product discovery channel. Product descriptions.

Product 128

Product Promotion Analytics Retail 128

Hubspot Marketing

DECEMBER 17, 2020

Stores and websites aren’t a mishmash of products with no discernible organization for a reason. They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats. What is a product category? Fenty Beauty. Image source.

Product 144

Product Transform Fashion Retail 144

Hubspot Marketing

AUGUST 7, 2019

By providing audience members with useful content to educate them on your products and services — and show them how those products and services effectively solve their pain points and challenges — you can increase conversions, improve brand awareness, boost revenue, and more. Sound interesting? Boost conversions.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Hubspot Marketing

MAY 10, 2019

allows you to share and promote branded content in seconds. Twitter Chats promote interaction and engagement on your profile and get people talking about your brand. You can do this through promoted tweets or Twitter Ads. Promoted Tweets. Your business will pay a monthly fee as long as you're promoting a tweet.

Marketing 145

Marketing Marketers Analytics Promotion 145

Hubspot Marketing

APRIL 12, 2019

You can then schedule your blog posts with HubSpot’s calendar tool, connect to and promote them through your social media accounts and email, and analyze their performance with HubSpot’s analytics tools. Squarespace. G2 Rating : 4.4/5.0 768 Reviews). If you want to build a truly beautiful blog, Squarespace is the blogging platform for you.

Shipping 145

Shipping Analytics Food SEO 145

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Shoppers 139

Shoppers Product Gen Z Promotion 139

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. I recommend maximizing your PPC investment by advertising more than your specific products or services — such as your brand personality, blog or social media content, or company tagline. Optimize your digital presence.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Martech

OCTOBER 19, 2022

End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. The announcements came in Chicago as Sitecore Symposium returned to in-person for the first time since 2019. Sitecore’s product suite.

Product 122

Product Management Customer Promotion 122

Hubspot Marketing

DECEMBER 30, 2019

billion in online purchases were made on Black Friday in 2019. To help you discover more about the consumer behaviors behind Black Friday's 2019 results, I surveyed a pool of more than 300 people using Lucid Software to learn what led them to engage with or purchase products in Black Friday ads. compared to 2018.

eCommerce 144

eCommerce Promotion Shoppers Fashion 144

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization. All fashion experiences look the same.”.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hootsuite

NOVEMBER 27, 2019

That could be newsletter subscription, product sales, or a survey. Promote the link in your Instagram posts with “Link in bio.”. Madewell takes a similar approach, but makes its feed more shoppable, with posts that itemize and link directly to its products. A post shared by Refinery29 (@refinery29) on Nov 20, 2019 at 5:43pm PST.

Real Estate 145

Real Estate User-Generated Promotion Shoppers 145

Hootsuite

JANUARY 13, 2020

In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. In August 2019, that platform was opened to the public. Save time and look professional while promoting your brand in style. However, branded or promotional posts will not show here. Connect with your audience.

User-Generated 145

User-Generated Promotion Branding Customer 145

Hootsuite

JANUARY 13, 2020

A post shared by Jason Momoa (@prideofgypsies) on Dec 3, 2019 at 9:22pm PST. They’re also mega influencers , promoting everything from Puma sneakers to Butterball turkeys. A post shared by Selena Gomez (@selenagomez) on Nov 12, 2019 at 9:19am PST. A post shared by Ryan Reynolds (@vancityreynolds) on Dec 6, 2019 at 5:09pm PST.

Branding 142

Branding Transform Place Promotion 142

Sprout Social

AUGUST 10, 2022

Posted by Starbucks on Wednesday, February 27, 2019. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Helps promote your improved products. million in 2019 to 3.1

PR 140

PR Influencer Marketing Marketing Marketers 140

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2019. Superlist is a productivity app that helps teams and individuals change the way they work. Whether your product costs half the price of your closest competitor or twice the price, your site can bring a sense of extravagance to just about any product you sell. Best Website Designs from 2019.

Promotion 145

Promotion Place Transform Product 145

Hootsuite

JANUARY 6, 2020

A call-to-action button gives people a quick and easy way to reach out to you, shop for your products, or otherwise engage with your business. Posted by Kylie Jenner on Thursday, December 12, 2019. Posted by Color Street on Tuesday, December 24, 2019. Of course, not all businesses use Facebook to market physical products.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Hootsuite

DECEMBER 17, 2019

ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. This is according to Alexa, as of late 2019.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Sprout Social

JUNE 17, 2020

Plan content production. Know what post-production entails. Schedule & promote the videos. They may start on a product page on the website and then branch out to land in a social ad. In the below product video, it highlights one feature on a bag that addresses a common issue people face when traveling.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hootsuite

FEBRUARY 26, 2020

Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots. Save time and look professional while promoting your brand in style. A post shared by Official Routine IG (@routinecream) on Apr 20, 2019 at 9:52am PDT. How to make a collage on Instagram.

Branding 143

Branding Product Promotion Price 143

Hootsuite

MAY 20, 2020

Both live-tweeting and going live on Twitter can help you promote an event. Launch new products . If you want to get people excited about your newest products, try a Twitter live broadcast. You can use them for product launches or for product teasers, as Google does. . Promote your event with Twitter live.

Promotion 145

Promotion Entertainment Product Place 145

Hootsuite

JANUARY 7, 2020

The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. In other words, it is an endless scroll of accounts you might want to follow, posts you might want to like, and products you might want to buy.

Millennials 145

Millennials User-Generated B2C Fashion 145

Hootsuite

APRIL 15, 2020

Creating a branded hashtag can be an effective way to promote your business and drive conversation. For example, the Raptors’ branded hashtag #WetheNorth lit up during the team’s winning 2019 season. It has universal appeal, and was one of the most-used hashtags by Canadians in the first half of 2019. YOUR 2019 @NBA CHAMPS!

User-Generated 145

User-Generated Food Health Branding 145

Hootsuite

APRIL 28, 2020

They use National Avocado Day (also known as July 31, 2019) to launch the #GuacDance hashtag challenge on TikTok. A challenge that celebrates your most beloved products, qualities or promotions is likeliest to succeed. Typically takeovers will be cross-promoted on both your account and the influencer’s. Make it fun.

User-Generated 145

User-Generated Transform Health Promotion 145

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. A post shared by Creators (@creators) on Sep 29, 2019 at 5:54am PDT. A post shared by Creators (@creators) on Dec 18, 2019 at 11:32am PST. Annnnnddd we’re live. ???? Lemme know your thoughts!

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Marketing Insider Group

JUNE 9, 2020

In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. A good product is no longer enough to achieve brand loyalty.

CMO 144

CMO Transform Advertising Advertisers 144

Hootsuite

DECEMBER 10, 2019

But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. And when it comes to buying household products and services, women are the primary decision makers.

Millennials 145

Millennials Fashion Promotion SEO 145

Sprout Social

MARCH 31, 2020

Indicators of a crisis could be anything from a flurry of negative comments to an outright boycott of your products. — KLM India (@KLMIndia) July 17, 2019. Product fails and customer criticism. — Helena (@misshelenasue) April 27, 2019. They can happen no matter how careful your brand is with its messaging.

Management 137

Management Place Communications Promotion 137

Hubspot Marketing

OCTOBER 29, 2019

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. In fact, in 2019 there are now 3.2 Do you want to promote a certain content offer ?

SEO 144

SEO Advertisers Advertising Promotion 144

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. People use social to find entertaining posts, read news, and research products, all in public channels. Citadel used traditional public social feeds to promote the tournament and create excitement.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

MAY 23, 2022

69% of marketers say their company owns the production equipment used to create video content. According to 65% of marketers, production (filming, lighting, and audio) is the most expensive part of the video creation process. 29% of companies started prioritizing video marketing in 2019. General Video Marketing Stats.

Video Marketing 142

Video Marketing Marketing Marketers Promotion 142

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. In 2019, despite financial woes caused by the poor economy, rising home costs, and high unemployment levels, millennials still remain optimistic about their future and finances.

Gen Z 145

Gen Z Millennials Finance Education 145