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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. KFC was limiting the promotion. Create scarcity. It’s due to scarcity.

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2024 holiday sales live up to the record-breaking projections

Martech

Marketers continue to line up promotions for this day, and consumers, no matter where they happen to be at that moment, are ready to capitalize on the savings. Another thing to watch closely is that it appears that promotions — and holiday sales success — are moving earlier in a substantial way. The total mobile U.S. sales were $7.6

Shoppers 119
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How to Promote Brands Through Gifs

Neil Patel

Marketers can harness their popularity to promote their brands in new ways. This gif had more than 419 million views in 2019 , and using something like this could show consumers you’re hip to the latest fads. Six Ways to Use Gifs to Promote Your Brand. Gifs can be so much more than a tool for humor, though.

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How Marketers Can Play an Essential Role in Climate Change Education

SMEI

This means that not only should you be mindful of the kinds of campaigns you create and promote, but also think critically about who your business partners with. For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products.

Education 276
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How social listening increases customer advocacy: 6 examples

Hootsuite

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social.

Customer 117
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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

household in 2019 was estimated at $400$500. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts. -China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Brands also face the fewest days between Thanksgiving and Christmas since 2019 and fierce competition from the major cut-price Chinese shopping apps, Temu, Shein and AliExpress being joined by TikTok and its growing emphasis on shopability. Use AI to power product recommendations and tailored promotions. That makes sense.