Hootsuite

JANUARY 13, 2020

A post shared by Jason Momoa (@prideofgypsies) on Dec 3, 2019 at 9:22pm PST. They’re also mega influencers , promoting everything from Puma sneakers to Butterball turkeys. A post shared by Selena Gomez (@selenagomez) on Nov 12, 2019 at 9:19am PST. A post shared by Ryan Reynolds (@vancityreynolds) on Dec 6, 2019 at 5:09pm PST.

Branding 142

Branding Transform Place Promotion 142

Hootsuite

AUGUST 19, 2020

Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. What Digiorno did: During National Pizza Month 2019 (also known as “October”), Digiorno offered free pizza to customers who tweeted #DeliveryDigiorno. pic.twitter.com/BCyaNJfpaZ.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% They also started downranking Pages that posted a high volume of overly promotional organic content. of their Page’s followers. Goodbye, reverse-chronological order).

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. A post shared by Creators (@creators) on Sep 29, 2019 at 5:54am PDT. A post shared by Creators (@creators) on Dec 18, 2019 at 11:32am PST. Annnnnddd we’re live. ???? Lemme know your thoughts!

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Hubspot Marketing

APRIL 25, 2022

We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. Since gaining popularity on the app, Afualo has been tapped to promote films like “The Lost City,” starring Sandra Bullock and Channing Tatum.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Sprout Social

AUGUST 10, 2022

Posted by Starbucks on Wednesday, February 27, 2019. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Helps promote your improved products. million in 2019 to 3.1 million in 2020.

PR 140

PR Influencer Marketing Marketing Marketers 140

Hootsuite

APRIL 15, 2020

Creating a branded hashtag can be an effective way to promote your business and drive conversation. For example, the Raptors’ branded hashtag #WetheNorth lit up during the team’s winning 2019 season. It has universal appeal, and was one of the most-used hashtags by Canadians in the first half of 2019. YOUR 2019 @NBA CHAMPS!

User-Generated 145

User-Generated Food Health Branding 145

Hootsuite

JANUARY 6, 2020

Posted by Kylie Jenner on Thursday, December 12, 2019. Posted by Color Street on Tuesday, December 24, 2019. Posted by LoveCrafts Knitting on Saturday, December 7, 2019. Posted by Orville Redenbacher's on Thursday, March 28, 2019. Posted by Tasty on Saturday, November 23, 2019. Any suggestions? ????

Marketing 145

Marketing Marketers User-Generated Promotion 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2019. Best Website Designs from 2019. Award: Awwwards' Best Website of the Day (2019). This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Award: Business Blog/Website 2019 Webby award.

Promotion 145

Promotion Place Transform Product 145

Hootsuite

DECEMBER 17, 2019

ones with more than 250,000 subscribers) in the first week of 2019, they found that only 33% of the videos those channels uploaded were in English, and only 17% were completely in English. This number has increased 40% in the five years between 2014 and 2019. This is according to Alexa, as of late 2019.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hootsuite

FEBRUARY 26, 2020

Save time and look professional while promoting your brand in style. A post shared by Official Routine IG (@routinecream) on Apr 20, 2019 at 9:52am PDT. A post shared by Quaker Oats (@quaker) on Sep 16, 2019 at 3:10pm PDT. A post shared by Frank And Oak (@frankandoak) on Jun 7, 2019 at 7:55am PDT. Coming soon—?

Branding 143

Branding Product Promotion Price 143

Hubspot Marketing

JULY 23, 2024

Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. KFC was limiting the promotion. Create scarcity. It’s due to scarcity.

Promotion 117

Promotion User-Generated Advertising Advertisers 117

Hootsuite

MAY 20, 2020

Both live-tweeting and going live on Twitter can help you promote an event. — Made by Google (@madebygoogle) October 15, 2019. Promote your event with Twitter live. You know that live-tweeting can help you promote an event. Now, try going live on Twitter to promote your event. madebygoogle [link].

Promotion 145

Promotion Entertainment Product Place 145

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. 2019 was a big year for messaging. Citadel used traditional public social feeds to promote the tournament and create excitement. Posted by Headspace on Tuesday, November 26, 2019. Posted by Citi on Friday, October 18, 2019. itsabouttime.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

JANUARY 7, 2020

In May 2019, Instagram overhauled the Explore page to make it easier for users to take deep dives into their niche interests. Because, even though Instagram isn’t showing like counts anymore , you can still get a sense of what’s working for other brands just by seeing what the algorithm promotes. Posts with high engagement.

Millennials 145

Millennials User-Generated B2C Fashion 145

Sprout Social

JUNE 17, 2020

Schedule & promote the videos. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Posted by Lo & Sons on Thursday, September 26, 2019. Schedule & promote the videos. Now that you have the completed video, it’s time to schedule and promote it.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Hootsuite

APRIL 28, 2020

They use National Avocado Day (also known as July 31, 2019) to launch the #GuacDance hashtag challenge on TikTok. A challenge that celebrates your most beloved products, qualities or promotions is likeliest to succeed. Typically takeovers will be cross-promoted on both your account and the influencer’s. Make it fun.

User-Generated 145

User-Generated Transform Health Promotion 145

Hubspot Marketing

MAY 23, 2023

The popular fast-food chain set its sights on the term “Taco Tuesday” which it wants to use freely to promote sales happiness among taco lovers. In 2019 Lebron James attempted to trademark the term but was turned down by the PTO because it was too widely used. There’s just one problem.

Food 137

Food User-Generated Marketing Marketers 137

Sprout Social

MARCH 31, 2020

— KLM India (@KLMIndia) July 17, 2019. As highlighted by Refinery29 , a number of beauty influencers and YouTubers took to social media in 2020 to speak out against DevaCurl products after previously promoting them to followers and fans. — Helena (@misshelenasue) April 27, 2019. The post has since been deleted.

Management 137

Management Place Communications Promotion 137

Hootsuite

APRIL 6, 2020

In 2019, Instagram also allowed creators to post one-minute previews of their IGTV videos on their feeds to improve discoverability. — Instagram (@instagram) October 22, 2019. You also now have the option to Post a Preview of your video on your newsfeed and Make Visible on Facebook if you want to cross promote it.

Marketing 145

Marketing Marketers Thought Leadership Promotion 145

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. billion in 2019. What about results?

CMO 140

CMO Marketing Marketers SEO 140

Search Engine Land

MARCH 17, 2023

Google said no but… Google on the March 2019 core update: This is not the biggest update we’ve released 2019: Related: Early data on Google March 2019 Core Update show an interesting pattern Google Ads now makes reporting column recommendations 2019: With this update, Bid Strategy Type was no longer a required column.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 133

Transform Manufacturing Fashion Promotion 133

Search Engine Land

SEPTEMBER 19, 2023

Search ads refer to the text and shopping promotions you see displayed at the top of Google’s search results page when users perform queries. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Price 142

Price User-Generated Advertising Advertisers 142

Marketing Insider Group

JUNE 9, 2020

The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Coca-Cola decided to reinstate its CMO role at the end of 2019. Marketing is less about self-promotion and more about brand building and providing great customer experiences.

CMO 144

CMO Transform Advertising Advertisers 144

Hootsuite

FEBRUARY 18, 2020

Back in April 2019, Instagram began hiding the number of likes a post received for its Canadian users. By November 2019, Instagram began hiding likes worldwide. The clothing brand Aerie uses celebrities, like Olympic gymnast Aly Raisman, to promote its clothing and its corporate values. Link in bio! Geotag your posts.

Shipping 145

Shipping User-Generated Non-Profit Analytics 145

Hootsuite

DECEMBER 10, 2019

From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Promoted Pins. Promoted pins are regular pins that companies have paid to promote. These pins appear in the home feed and search results and include a “Promoted” label. Protected Boards.

Millennials 145

Millennials Fashion Promotion SEO 145

Hubspot Marketing

MAY 23, 2022

29% of companies started prioritizing video marketing in 2019. According to marketers the top three most important factors for creating effective video content are capturing viewers’ attention in the first few seconds (36%), effectively promoting videos (36%), and keeping videos concise (33%).

Video Marketing 142

Video Marketing Marketing Marketers Promotion 142

Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 119

Search Marketers Neuromarketing SEO Marketing 119

Litmus

FEBRUARY 15, 2021

Different methods of verifying senders and using logos have been around for years, but the first formalized spec for BIMI was published in February 2019. The original creators have since formed the AuthIndicators Working Group to formalize and promote BIMI throughout the industry. Originally published March 6, 2019.

Email Marketing 135

Email Marketing Marketing Marketers Branding 135

Martech

APRIL 18, 2022

In 2020 Americans averaged 82 minutes per day on social media , a seven-minute jump from 2019. The rising popularity of social media platforms for promoting the brand and building product awareness is driving the market. user base, while Twitter and Snapchat were losing users. Get the daily newsletter digital marketers rely on.

Advertising 119

Advertising Advertisers Food Retail 119

Hubspot Marketing

MARCH 16, 2022

According to Forbes , Starbucks attributed 40% of its total sales in 2019 to its rewards program. Back in 2019, Bacardi wanted to get potential customers in the UK and Germany excited about the brand’s new single-malt whiskies. Forbes also reported users of the Loyalty Program’s app were 5.6 Learn About Your Customers.

Marketing Strategy 141

Marketing Strategy Customer Marketing Marketers 141

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. In 2019, despite financial woes caused by the poor economy, rising home costs, and high unemployment levels, millennials still remain optimistic about their future and finances.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience. Creating a branded geofilter can cost between $5 and $5,000 depending on how widely you want to promote the filter.

Gen Z 140

Gen Z Millennials User-Generated eCommerce 140

Sprout Social

AUGUST 3, 2020

Acknowledging customers’ demands for safe, hassle-free shopping, Shipt uses Pinterest to promote its same-day grocery delivery service. In fact, Pinners are starting their planning earlier than ever, with Pinterest holiday searches up 77% in April 2020 compared to April 2019. Retailers need to look ahead.

Retail 141

Retail eCommerce Shipping Entertainment 141

Martech

APRIL 5, 2022

Harvard Business Review ) 69% of brands with the most diversity and inclusion in their in ads saw an average stock gain of 44% in a seven-quarter period ending in 2019. (McKinsey) High growth brands (annual revenue increase of at least 10%) are 1.9x Catalyst ) Diverse companies are 70% more likely to capture a new market audience.

Gen Z 126

Gen Z Millennials Customer Acquisition Advertising 126

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make.

Affiliate Marketing 140

Affiliate Marketing Fashion Finance Marketing 140