Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Running promotions and contests.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hubspot Marketing

JULY 10, 2019

Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Hubspot Marketing

AUGUST 7, 2019

Depending on the goal of your specific blog, you may choose to promote other blog content by linking to various posts, sharing links to your social media pages, linking to your partners’ websites and products, or writing about your product line. Example of Podcast Content Marketing. HubSpot social media software.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Content Marketing Institute

JANUARY 23, 2019

Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Optimize content promotion campaigns around message match. cents per click to promote content isn’t terrible per se.

Promotion 108

Promotion Social Media Marketing Content Marketing Price 108

Content Marketing Institute

DECEMBER 25, 2018

As a content marketer, you need to make thoughtful decisions about how and where to distribute your content, as well as how you boost your efforts’ chances of building authority and trust. Promote your blog posts for maximum success. Streamline your social media marketing. Click to enlarge.

Content Marketing 111

Content Marketing Marketers Marketing Energy 111

Hubspot Marketing

APRIL 25, 2022

Viral social media platforms: Where are they now? We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. Leveraging TikTok Influencer Marketing. million followers.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. — DiGiorno (@DiGiorno) September 23, 2019.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Just three years before, in 2019, only half did.

Social Media Marketing 144

Social Media Marketing User-Generated Promotion Influencer Marketing 144

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. So as a digital marketer, how can you use Snapchat in ways that make sense and cater to the demographics that are active on the platform?

Gen Z 140

Gen Z Millennials User-Generated eCommerce 140

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 133

Transform Manufacturing Fashion Promotion 133

Hootsuite

JANUARY 6, 2020

Posted by Kylie Jenner on Thursday, December 12, 2019. Posted by Color Street on Tuesday, December 24, 2019. Of course, not all businesses use Facebook to market physical products. Posted by LoveCrafts Knitting on Saturday, December 7, 2019. Posted by Orville Redenbacher's on Thursday, March 28, 2019.

Marketing 145

Marketing Marketers User-Generated Promotion 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketing 145

Neil Patel

DECEMBER 1, 2020

Social Media Scheduling Tools for Promotion. To do this, you’ve got to build your following and make sure you promote your live videos. You also need to be consistent with your social media. You’ve got to look at it as a package and invest in your marketing as well as the execution of your live stream.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

MARCH 12, 2020

Reach a higher state of marketing with data. According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Why brands need a social media monitoring strategy. 5 skills you need to get promoted in 2020.

Social Media Marketing 110

Social Media Marketing Analytics Retail Management 110

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. Facebook updates.

User-Generated 140

User-Generated Social Media Marketing Education Promotion 140

Hootsuite

MAY 4, 2022

Instagram Collab posts reduce the amount of duplicate content promoting your brand. Collabs posts are a great way to coordinate your brand’s Instagram presence with the influencers promoting you. The share of social media marketers using influencer marketing has been rising steadily since 2019.

User-Generated 123

User-Generated Social Media Marketing Food Promotion 123

Sprout Social

DECEMBER 14, 2020

Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on. — jayde i.

Social Media Marketing 143

Social Media Marketing Acquisition Marketing Management Entertainment 143

Sprout Social

MARCH 4, 2020

When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Social captions (think: Facebook, Instagram). As you map out your content, keep in mind what your goals and KPIs are when promoting new products. Direct social sales?

Product 128

Product Promotion Analytics Retail 128

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: Think With Google.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

JULY 3, 2019

8 powerful Facebook ad targeting strategies for 2019 and beyond. If you work in content marketing, you’ve likely already heard the buzz about “unicorn marketing.” If you market products or services tied to life events, even tangentially, you can target people who have recently moved, started a new job, gotten engaged or married.

Real Estate 112

Real Estate Advertisers Advertising Social Media Marketing 112

Hubspot Marketing

FEBRUARY 5, 2024

But solving them gave Wise a huge competitive advantage and a more defensible position in the market. Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing.

Marketing 117

Marketing Marketers User-Generated Social Media Marketing 117

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities.

Automobile 98

Automobile Marketing Marketers Social Media Marketing 98

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. puka_up) September 12, 2019. “We — Muse by Clio (@MusebyClio) December 12, 2019. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions.

Health 128

Health Manufacturing Promotion Social Media Marketing 128

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Pinterest saw highest growth in revenue in Q4 2020 vs. other social platforms.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Hootsuite

NOVEMBER 9, 2020

Here’s how to develop a TikTok marketing strategy to start with and adapt along your TikTok journey. — Taylor Cohen (@ttayl0r) October 24, 2019. It would be wrong to approach TikTok marketing the same way you approach Instagram or Facebook marketing. Oh you like strategy? Name every insight.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Adobe Experience Cloud Blog

MAY 24, 2019

Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. It’s hard to beat a tweet.

Advertisers 134

Advertisers Advertising Thought Leadership Customer Acquisition 134

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. (Though we’re not recommending taking any free skydiving offers). onlinekyne.

Food 144

Food Fashion Influencer Marketing Branding 144

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. That said, some law firms may still be struggling to use social media effectively.

Law 92

Law Social Media Marketing Thought Leadership PR 92

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. In 2019, despite financial woes caused by the poor economy, rising home costs, and high unemployment levels, millennials still remain optimistic about their future and finances.

Gen Z 145

Gen Z Millennials Finance Education 145

Hootsuite

DECEMBER 8, 2020

Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. Save time and look professional while promoting your brand in style. Save time and look professional while promoting your brand in style. What does this mean for you? Download the templates now! Get Started.

Food 145

Food Promotion Social Media Marketing Education 145

Sprout Social

AUGUST 22, 2019

Whether you’re starting from scratch or want to figure out how to win more leads from social media, we’ve got you covered with our guide to social media for real estate. Real estate marketing tools. You need to prioritize your time and focus on the social media marketing platforms that make sense.

Real Estate 111

Real Estate User-Generated Communications Millennials 111

Hootsuite

JANUARY 10, 2022

There are now 444 million active monthly users , up from approximately 250 million in 2019. Promoted Pins. Promoted Pins are a single image or video that appears in the home feed. The only thing differentiating them from organic Pins is a small “Promoted by” label. Wondering about the Promoted Pins in the example above?

Fashion 145

Fashion Promotion Advertisers Advertising 145

Hootsuite

MAY 26, 2021

Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. And Instagram’s efforts to promote Reels are paying off. The post How to Use Instagram Reel Insights to Make Better Reels appeared first on Social Media Marketing & Management Dashboard.

Analytics 145

Analytics User-Generated Social Media Marketing Branding 145

Hootsuite

APRIL 6, 2023

But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. It became widely popularized in North America in 2019, at about the same time Lil Nas X released Old Town Road on the platform, which quickly went viral.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Hootsuite

AUGUST 4, 2020

Save time and easily promote your brand with professional designs. Pinterest verification is similar to getting verified on other social media platforms like Twitter , Facebook or Instagram. Save time and easily promote your brand with professional designs. Keep reading to find out: What Pinterest verification is.

Real Estate 140

Real Estate Retail User-Generated Promotion 140