Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of.

Marketers 111

Marketers Marketing Advertising Advertisers 111

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Running promotions and contests.

Social Media Marketing 111

Social Media Marketing Marketers Marketing Non-Profit 111

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hubspot Marketing

JULY 10, 2019

Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. Consumers trust what other consumers say over a brand’s own marketing. Get started Do it better with Hootsuite , the all-in-one social media tool.

Customer 106

Customer Food Transform Health 106

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Hubspot Marketing

AUGUST 7, 2019

Depending on the goal of your specific blog, you may choose to promote other blog content by linking to various posts, sharing links to your social media pages, linking to your partners’ websites and products, or writing about your product line. Example of Podcast Content Marketing. HubSpot social media software.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Content Marketing Institute

JANUARY 23, 2019

Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion. Optimize content promotion campaigns around message match. cents per click to promote content isn’t terrible per se.

Promotion 111

Promotion Social Media Marketing Content Marketing Price 111

Content Marketing Institute

DECEMBER 25, 2018

As a content marketer, you need to make thoughtful decisions about how and where to distribute your content, as well as how you boost your efforts’ chances of building authority and trust. Promote your blog posts for maximum success. Streamline your social media marketing. Click to enlarge.

Content Marketing 112

Content Marketing Marketers Marketing Energy 112

Hubspot Marketing

APRIL 25, 2022

Viral social media platforms: Where are they now? We first pointed out TikTok as the app marketers should watch back in 2019. In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. Leveraging TikTok Influencer Marketing. million followers.

Gen Z 131

Gen Z Influencer Marketing Social Media Marketing Finance 131

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. — DiGiorno (@DiGiorno) September 23, 2019.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

MARCH 12, 2020

Reach a higher state of marketing with data. According to the Sprout Social 2019 Index , 43% of all social marketers say a major challenge is identifying and understanding their target audience. Why brands need a social media monitoring strategy. 5 skills you need to get promoted in 2020.

Social Media Marketing 136

Social Media Marketing Analytics Retail Management 136

Hubspot Marketing

JULY 22, 2024

My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. On the other hand, if you're in a fashion or social media marketing firm, you should be creative and visual. The same is true for companies.

Fashion 106

Fashion Energy Price Product 106

Hootsuite

MAY 19, 2022

Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Just three years before, in 2019, only half did.

Social Media Marketing 145

Social Media Marketing User-Generated Promotion Influencer Marketing 145

Sprout Social

MARCH 4, 2020

When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Social captions (think: Facebook, Instagram). As you map out your content, keep in mind what your goals and KPIs are when promoting new products. Direct social sales?

Product 145

Product Promotion Analytics Retail 145

Sprout Social

SEPTEMBER 29, 2020

increase in usage since 2019. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. So as a digital marketer, how can you use Snapchat in ways that make sense and cater to the demographics that are active on the platform?

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Sprout Social

FEBRUARY 6, 2020

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. Facebook updates.

User-Generated 145

User-Generated Social Media Marketing Education Promotion 145

Hootsuite

JANUARY 6, 2020

Posted by Kylie Jenner on Thursday, December 12, 2019. Posted by Color Street on Tuesday, December 24, 2019. Of course, not all businesses use Facebook to market physical products. Posted by LoveCrafts Knitting on Saturday, December 7, 2019. Posted by Orville Redenbacher's on Thursday, March 28, 2019.

Marketers 145

Marketers Marketing User-Generated Promotion 145

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Sprout Social

SEPTEMBER 26, 2019

For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and MoonPie dominating the landscape with their exceptional social media marketing strategies. That said, some law firms may still be struggling to use social media effectively.

Law 110

Law Social Media Marketing Thought Leadership PR 110

Neil Patel

DECEMBER 1, 2020

Social Media Scheduling Tools for Promotion. To do this, you’ve got to build your following and make sure you promote your live videos. You also need to be consistent with your social media. You’ve got to look at it as a package and invest in your marketing as well as the execution of your live stream.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Sprout Social

MARCH 30, 2021

A major music streaming brand’s agency had the idea to create and promote playlists based on their listeners’ workouts. puka_up) September 12, 2019. “We — Muse by Clio (@MusebyClio) December 12, 2019. Read on to discover how Sprout customers and employees have used Listening to answer nine brand-critical questions.

Health 145

Health Manufacturing Promotion Social Media Marketing 145

Hootsuite

MAY 4, 2022

Instagram Collab posts reduce the amount of duplicate content promoting your brand. Collabs posts are a great way to coordinate your brand’s Instagram presence with the influencers promoting you. The share of social media marketers using influencer marketing has been rising steadily since 2019.

User-Generated 128

User-Generated Social Media Marketing Food Promotion 128

Sprout Social

DECEMBER 14, 2020

Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on. — jayde i.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Management Entertainment 145

Hootsuite

JULY 7, 2022

Do it better with Hootsuite , the all-in-one social media toolkit. Anyone on social media with less than 10,000 followers. They partner with brands to promote products to a smaller and more specific audience. Megan is using her time in the spotlight to promote small businesses. What is a nanoinfluencer?

Influencer Marketing 131

Influencer Marketing Health Price Promotion 131

Scoop.it!

SEPTEMBER 12, 2024

The curated content can be shared across various social media marketing channels, be used in email newsletters, posted on a website, and others. For instance, an event content curator might select specific snippets of presentations by event speakers then post them on social media. Make them short, too.

Communications 64

Communications Digital Marketing Social Media Marketing Market Trends 64

Hubspot Marketing

FEBRUARY 5, 2024

But solving them gave Wise a huge competitive advantage and a more defensible position in the market. Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing.

Marketers 132

Marketers Marketing User-Generated Social Media Marketing 132

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: Think With Google.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

JULY 3, 2019

8 powerful Facebook ad targeting strategies for 2019 and beyond. If you work in content marketing, you’ve likely already heard the buzz about “unicorn marketing.” If you market products or services tied to life events, even tangentially, you can target people who have recently moved, started a new job, gotten engaged or married.

Real Estate 112

Real Estate Advertising Advertisers Social Media Marketing 112

Martech

MARCH 29, 2024

Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people.

Transform 123

Transform Manufacturing Fashion Promotion 123

Hootsuite

MARCH 30, 2020

— HealthMap (@healthmap) October 30, 2019. So, they created a healthcare social media marketing campaign. The main component was a social video. healthcare marketers increased their ad spending on social media for healthcare professionals in 2019. Citizen engagement.

Health 145

Health Social Media Marketing Education Communications 145

Hootsuite

NOVEMBER 9, 2020

Here’s how to develop a TikTok marketing strategy to start with and adapt along your TikTok journey. — Taylor Cohen (@ttayl0r) October 24, 2019. It would be wrong to approach TikTok marketing the same way you approach Instagram or Facebook marketing. Oh you like strategy? Name every insight.

Marketing Strategy 145

Marketing Strategy Marketers Marketing Fashion 145

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. Pinterest saw highest growth in revenue in Q4 2020 vs. other social platforms.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. (Though we’re not recommending taking any free skydiving offers). onlinekyne.

Food 145

Food Fashion Influencer Marketing Branding 145

Adobe Experience Cloud Blog

MAY 24, 2019

Of course, not all social media promotion is created equal. That’s why more businesses are turning to paid social. In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. It’s hard to beat a tweet.

Advertising 134

Advertising Advertisers Thought Leadership Customer Acquisition 134

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Sprout Social

JULY 9, 2020

In content marketing, you take existing content or create new content and then distribute it in a way that helps the person receiving it. Deciding when and how to promote it, such as via a newsletter and social media, is the marketing. For some companies, content marketing is part of an SEO specialist’s job.

Content Marketing 140

Content Marketing Manufacturing Marketers Marketing 140