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How social listening increases customer advocacy: 6 examples

Hootsuite

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social.

Customer 110
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Mitel makes customer experience Talkative

Martech

“We had started that in 2019 with Google CCAI [Contact Center AI]. ” Generative AI, says Domingos, has transformed everything. Of Talkative’s use more generally, Domingos says: “It promotes the contact center to a higher profile in supporting and aiding customers.

Customer 113
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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

The enormous influx of data and execution capabilities that organizations have available to them have transformed strategic planning. They’ll continually adapt strategies and transform their best practices as insights are gained. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before.

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Even if you’re swamped, you can find 75 minutes for conversations that could transform your business. In 2019, eBay did a sitewide initiative to improve performance. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Start with five customers this week.

eCommerce 108
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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

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The State of Email in 2019: The Data, Trends, and Innovations Shaping the Email Industry

Litmus

The 2019 edition of the Litmus State of Email Report analyzes the biggest developments in email client news, market share insights, and key industry updates. In 2018, the entire email experience was transformed, bringing interactivity not just to the email message but also to the inbox itself—and turning both into conversion channels.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.

Transform 134