Adobe Experience Cloud Blog

JANUARY 11, 2019

Marketing Psychology in 2019: Back to Basics. The post Marketing Psychology in 2019: Make Your Mark Digitally appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Customers are becoming more powerful in making their own purchasing decisions. Welcome to “great,” marketer. Welcome to great!

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Adobe Experience Cloud Blog

FEBRUARY 13, 2019

As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. The post How Marketers Can Reach Peak Personalization in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Data makes personalization possible. It’s the blood running through marketing’s veins.

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Adobe Experience Cloud Blog

MARCH 15, 2019

The post 5 Essential Video Advertising Tips for Twitter in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Users on Twitter remain highly engaged, and brands that leverage that engagement with video content stand to reap serious rewards.

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Adobe Experience Cloud Blog

JANUARY 23, 2019

Leverage Your Inbox To End Data Decay In 2019. So if 2019 is the year you are committed to getting a handle on database health, consider email mining as a continuous and effective cleansing solution. Bad data is a real problem for business. But the solution doesn’t have to be cumbersome or expensive.

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Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy for 2019. The post 4 More Digital Marketing Strategies You Need to Know for 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

NOVEMBER 7, 2018

As you plan for 2019, think about what festivals might align with your brand. The post Why Marketers Should Consider Brand Activations at Festivals in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Encourage ongoing relationships. Tell me about it in the comments.

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Adobe Experience Cloud Blog

FEBRUARY 25, 2019

The post 5 Lead Generation Techniques for Small Businesses in 2019 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Have you found any surprising results from your marketing activities? Join the conversation in the comments below.

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Adobe Experience Cloud Blog

APRIL 6, 2020

Please join us in congratulating the commercial partners who distinguished themselves in 2019 with their inspired work on behalf of our joint customers. Vaimo’s thought leadership, strategy, and services were key to fueling growth for many of our commerce customers. Both 121eCommerce and 02 Web were fast-rising stars in 2019.

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Adobe Experience Cloud Blog

NOVEMBER 13, 2019

Rampton, founder and CEO of the payment processing company Due, knows what it means to go from being virtually unknown to becoming an industry thought leader through writing, blogging, and staying active on social media. But thought leadership involves more than knowledge. Nobody can know everything. Create high-quality content.

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Animalz blog

NOVEMBER 21, 2024

Why You Need Revive The problem we described at the time of Revive’s original launch in 2019 still seems as relevant today as it did then: Most of us prefer working on new content instead of optimizing our back catalog. But the pay-off from refreshing old content can be as large — if not larger — than only churning out new stuff.

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Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. Taking a critical look at how you’ve used MarTech in 2019 ensures you continue to evolve as an organization. All fashion experiences look the same.”.

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Marketing Insider Group

JULY 13, 2020

In 2019, the average blog post took nearly four hours to write. Brand trust and thought leadership. Brand trust and thought leadership. Thirty-five percent of B2B buyers spend one to three hours a week reviewing thought leadership content. Appealing, right? I get it – you’ve got a business to run.

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Hootsuite

MAY 29, 2020

As our blog from 2019 reported, employees of a company tend to have 10 times more followers than the company itself. Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Connect your organization.

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Adobe Experience Cloud Blog

FEBRUARY 11, 2019

In this 2019 guide, you’ll learn how to establish a culture of accountability, plan programs with ROI in mind, create a framework for measurement, and how to build dashboards to inform complex decisions. The time is now to earn the respect of our organizational peers. We’ve earned a seat at the revenue table.

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Adobe Experience Cloud Blog

MARCH 5, 2021

So can 2019’s data predict 2021 footfall? The post Forecasting the Unforecastable: Less Data, More Knowledge appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This is the year when forecasting and planning need to look beyond the quantitative. 2020’s data is useless. It seems unlikely.

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Content Marketing Institute

DECEMBER 25, 2018

Invitations to contribute at in-person events, in writing, or by making appearances on videos or podcasts are an indication of thought leadership. Register by the end of 2018 for the lowest rates for Content Marketing World 2019! If time-spent figures are changing, it’s worth examining why.

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Adobe Experience Cloud Blog

JANUARY 15, 2020

Over 1,190 US-based small business respondents told Keap that their third biggest challenge in 2019 was retaining and re-engaging customers. billion people or 42% of the world population uses social media today ( Emersys, 2019 ) . 83% of marketers used video marketing in 2019 and 87% said video was earning them “a good ROI”.

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Set Up

FEBRUARY 27, 2025

Published over 700 thought leadership blog posts (averaging 64 per year or 1.2 Successfully rebranded from AgencySparks to Set up in 2019. Worked with clients across 32 states and 15 countries. Expanded our services to include Custom Agency Search, In-Network Search, and Marketing Ecosystem Consulting.

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Adobe Experience Cloud Blog

NOVEMBER 25, 2019

Winners of the 2019 Adobe Experience Maker Awards. The post Evolving the Marketo Revvie Awards | 2020 Adobe Experience Makers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There are a few guidelines you need to keep in mind, and you can find them here at the bottom of the page.

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Hootsuite

AUGUST 27, 2019

starbucks) on May 12, 2019 at 8:29am PDT. Asking questions creates opportunities to get your followers sharing their thoughts and ideas on practically any topic. A post shared by Chris “Thunder God” Coulson (@thechriscoulson) on Jul 29, 2019 at 3:15pm PDT. Pilot Jessie (@flying.juliette) on Aug 19, 2019 at 10:18am PDT.

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: audit your current marketing attribution solution — and if it isn’t accurate and doesn’t work seamlessly with your CRM, change it ASAP. . ( * The 2019 CMO Survey, Deloitte). (Browsing data like company name, location, etc. can help your model determine which content to serve.)

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Adobe Experience Cloud Blog

JULY 26, 2019

We have inspiring thought leadership sessions that will highlight the latest industry trends and insights and empower you to lead your marketing teams fearlessly in this world of digital transformation. This post originally appeared on the Adobe blog on July 24, 2019.

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Adobe Experience Cloud Blog

JULY 29, 2015

Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers!

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Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Kaplan led the design and created an editorial strategy for the news site, which launched in May of 2019. How could we ever break through?

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Marketing Insider Group

JANUARY 21, 2020

You’ll want to start by looking at how those channels performed in 2019. Other channels where you may want to invest in 2019? PAN’s 2019 Content Fitness Report identified that around one-third of respondents think budget dollars should be used for webinars and podcasts. But how do you know which channels deserve budget?

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Adobe Experience Cloud Blog

MARCH 25, 2020

According to MetLife’s 2019 Employee Benefit Trends Study , personal time is exactly what employees want most of all. The post Shorter Workday Concept for Employee Retention | Marketing Automation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JUNE 12, 2019

Account-based marketing spend is expected to increase by 41% in 2019, according to the 2019 Account Based Benchmark Report by Topo. In fact, 86% of marketers report that their ABM win rate is better than only relying on traditional go-to-market strategies, according to the 2019 Account Based Benchmark Report by Topo.

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Adobe Experience Cloud Blog

MARCH 13, 2019

That sounds like a lot, but in 2019 and beyond, we’ll undoubtedly see an explosion in the number of connected devices coming online. In 2019 and beyond, CMOs will likely be asked to present their data management strategies to boards, shareholders, and colleagues. And get this: Big data isn’t even all that big yet. Analyze and Iterate.

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Hubspot Marketing

NOVEMBER 25, 2019

A post shared by Claire Saffitz (@csaffitz) on Aug 12, 2019 at 5:45pm PDT. Founder of marketing company Mod Girl Marketing , Many McEwen, recently partnered with LinkedIn Marketing's Thought Leadership campaign. A post shared by Mandy McEwen (@mandymodgirl) on Apr 30, 2019 at 3:50pm PDT. November 18, 2019.

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Adobe Experience Cloud Blog

JANUARY 5, 2018

Let’s keep our feet on the ground—it’s not 2019!). For more blogs from me and thought leadership from the C-Suite, check out CMO Nation. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. See you there, and happy New Year! The post 2018: Survey Says!

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Adobe Experience Cloud Blog

JUNE 19, 2020

In fact, 66% of marketers want their AI applications to help them identify the right accounts and individuals to target, while only 18% of B2B marketers report having adopted AI-driven personalization according to “The State of Artificial Intelligence in B2B Marketing,” Demand Metric, 2019.

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Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4 Incorporate SEO into your overall content strategy.

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Adobe Experience Cloud Blog

FEBRUARY 20, 2019

Tis the season for companies to publish their thoughts and plans for 2019, including us. In 2019, Jane’s interaction with AI may be limited to chatbots that answer basic questions. In 2019, we see first-name personalization in emails. It’s a new year, and you know what that means: new annual predictions.

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Adobe Experience Cloud Blog

JUNE 10, 2019

The Creative Group’s 2017 Salary Guide found that the median annual salary of an experienced traffic manager was approximately $66,000, and its 2019 guide reported a nearly identical number. The post A Traffic Manager Will Keep Your Agency Out of a Jam appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

MARCH 28, 2019

That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. This post originally appeared on CMO.com March 26, 2019. . The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Martech

JANUARY 20, 2022

Virtual events excel at identifying prospects and their intent to purchase, and bestowing thought leadership. The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019. Virtual events are NOT physical events. Virtual event “networking.”

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Adobe Experience Cloud Blog

DECEMBER 9, 2019

The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. Meet Juli James, a MarTech professor who was selected as a 2019 Marketo Champion of the Year and has. Let’s hear from our veteran Champions! What are some opportunities that opened up since you became a Champion?

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