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3 Ways To Improve Any Ad in Minutes

Hubspot Marketing

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. Back in 2019, KFC Australia ran a promotion. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. This is due to the generation effect.

Promotion 137
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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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How Gen Z uses social media and what that means for brands

Sprout Social

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96
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How social listening increases customer advocacy: 6 examples

Hootsuite

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. That way, they never miss an opportunity to offer support.

Customer 113
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Nearly 60% of Google searches end without a click in 2024

Search Engine Land

A zero-click search happens when users end their session or enter a new query without clicking on any results. That said, it’s important to remember that not all users want to click on a link and visit a website to get an answer. A majority of Google searches – 58.5% in the U.S. in the EU – result in zero clicks. Dig deeper.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

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How much does AI cost? Here are the industry averages

Hubspot Marketing

I first tested AI tools in 2019 to automate repetitive parts of my workflow. The Cost of Large Language Models (LLMs) LLMs are trained on massive amounts of data (think billions of tokens) to understand and generate human-like language. LLMs break down your prompt (what you send) and the output (the generated answer) into tokens.

Price 103