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51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot Marketing

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

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50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

Hubspot Marketing

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace.

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7 steps to a successful social media video marketing strategy

Sprout Social

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

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5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 In other words, video is still very much an effective tool in a marketer’s arsenal. billion by 2021.

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What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]

Hubspot Marketing

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. About the Diversity in Video Report. Diversity in Video Report Findings. million more downloads in 2021 compared to 2019.

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6 of the Best Video Formats for 2019

Hubspot Marketing

As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible.

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Google adtech antitrust trial: Everything you need to know

Martech

Day 4: Google controls publisher ad prices and competition (Sept 12) Key Players : Rahul Srinivasan , former Product Manager at Google, oversaw the 2019 rollout of UPR and the shift to a unified first-price auction model.

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