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51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot Marketing

This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every Video Marketer Should Know in 2019.

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50 Video Marketing Statistics to Inform Your 2022 Strategy [New Data]

Hubspot Marketing

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The most recent data shows that video content isn't just effective — the demand for it is growing at an impressively rapid pace.

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7 steps to a successful social media video marketing strategy

Sprout Social

According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. We’re not limited to TV-style ads or perfectly polished educational videos.

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What Video Marketers Should Know About Creating Diverse and Inclusive Content [New Research]

Hubspot Marketing

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. About the Diversity in Video Report. Diversity in Video Report Findings. million more downloads in 2021 compared to 2019.

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5 Essential Video Advertising Tips for Twitter in 2019

Adobe Experience Cloud Blog

Try not to exceed more than 10 hashtags across your Twitter video marketing strategy, though. Get Outside the Marketing Bubble. Users on Twitter remain highly engaged, and brands that leverage that engagement with video content stand to reap serious rewards. Audiences on social media love authenticity.

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6 of the Best Video Formats for 2019

Hubspot Marketing

As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible.

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5 Lead Generation Techniques for Small Businesses in 2019

Adobe Experience Cloud Blog

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9