Marketing Insider Group

OCTOBER 22, 2020

with properties selling nearly two weeks faster than in 2019. White Papers, eBooks, and Research Reports were. As we saw with the NAR report, leasing is down compared to 2019 so these professionals are likely looking for content that can help them to position their buildings and office spaces in the best light possible.

Real Estate 100

Real Estate Whitepaper Finance eBook 100

Hubspot Marketing

FEBRUARY 26, 2019

I'm really interested in technical SEO so I look for blog posts, white papers, and research about site architecture and navigation, website speed and everything that goes into that, like structured data,” she says. Are internal anchor text worthwhile to still do in 2019 to move rankings? Should your brand be in your title tags?

SEO 145

SEO Whitepaper Analytics Content Marketing 145

Hootsuite

FEBRUARY 20, 2020

Source note: Our stats are collected from third-party surveys, whitepapers, and financial reports from the platforms themselves. since 2019). India has had the biggest increase in social media users since 2019, with 130 million new users, a 48% year-over-year increase. in 2019 , compared to 6% in 2018 (and 15% in 2016).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Content Marketing Institute

OCTOBER 31, 2018

Respondents said blog posts are the most effective type of content used in the early stage, white papers in the middle stage, and case studies in the late stage. Blogs most effective early buyer stage; white papers in middle stage; case studies in late stage. Experiment with how these content types are even structured.

Whitepaper 108

Whitepaper Education Content Marketing Market Segmentation 108

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Their webinars were rich with data and research, with their content mostly white papers. Simply put, more content will not result in increased consumption or understanding.

Whitepaper 108

Whitepaper Outbound Marketing Management Marketing 108

Martech

MAY 16, 2023

Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research. Their webinars were rich with data and research, with their content mostly white papers. Simply put, more content will not result in increased consumption or understanding.

Whitepaper 105

Whitepaper Outbound Marketing Management Marketing 105

Marketing Insider Group

DECEMBER 3, 2020

Perhaps we’ll have to dedicate an entire portion of our 2021 State of B2B Content Consumption and Demand Report for Marketers to the retail industry and their consumption behavior around White Papers. We’re going to learn a lot about how much the retail economy has changed YOY from 2019 in the coming weeks.

Retail 95

Retail Whitepaper Food B2C 95

Marketing Insider Group

JUNE 15, 2020

2019 saw Senior VPs, Individual Contributors, and Senior Employees all take less time between their second request, while Managers remained flat year over year. In 2019, the C-Level represented 16% of NetLine’s total audience, a 2% increase year over year. All in all, the average time between the first and second request was 19.4

Whitepaper 108

Whitepaper Information Technology Manufacturing PR 108

Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Posted by Tattoodo on Sunday, February 17, 2019. Posted by Nuud Care on Saturday, June 8, 2019. Running just as Wimbledon 2019 came to a close, the ad uses current excitement to create a lead database for next year’s event.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Rock Content

JUNE 12, 2020

Created by LinkedIn, The Sophisticated Marketer’s Guide is a white paper that will give you all the help you need to create killer content this social media. 3 key points in The Sophisticated Marketer’s Guide to LinkedIn 2019. 3 key points in The Sophisticated Marketer’s Guide to LinkedIn 2019.

Whitepaper 88

Whitepaper Marketing Marketers Digital Marketing 88

Rock Content

JUNE 30, 2020

In 2019, the revenue spent on marketing in the US alone was over US$ 197 billion. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? It’s no wonder content remains at the epicenter of organizations worldwide. Source: Brafton. Interactive ebooks.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Think back to November 2019. Expect the same if the economy stutters. Keep your eye on the future.

Marketing Strategy 105

Marketing Strategy Whitepaper Thought Leadership Marketing 105

Hootsuite

AUGUST 18, 2020

In 2016, YouTube released a whitepaper that made some waves. Of course, for all the impressive jargon, this whitepaper wasn’t a tell-all. For instance, YouTube says that algorithm changes in early 2019 have led to 70% less watchtime for “borderline” content. 2016: Machine learning (a.k.a. the algorithm).

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Martech

APRIL 25, 2023

Data flow Disconnected systems are so 2019. Summarizing research and briefs While ChatGPT can’t reliably give you factual responses yet, you can paste text from articles, research, or white papers, then have it summarize the findings, implications and potential course of action based on that information.

Whitepaper 110

Whitepaper CRM Marketing Marketers 110

illumin

NOVEMBER 26, 2018

Last week, we released our game changing whitepaper, Attention: The New Media Currency. The post What’s Next Beyond Viewability in 2019? This content piece, intended to assist all digital marketers at better understanding the landscape of digital video advertising and the challenges being faced, revealed some very intriguing data.

Whitepaper 53

Whitepaper Advertisers Advertising Digital Marketing 53

Content Marketing Institute

NOVEMBER 12, 2018

White papers, industry trends, and survey reports conducted by marketing. 14 to present at Content Marketing World 2019. Examples of marketing-created content that would also work for sales communications include: Product videos. Product pages on the website. Product sheets. Solutions briefs. Customer success stories.

Content Marketing 107

Content Marketing Whitepaper Customer Journey Education 107

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. You only need to recall Peloton’s 2019 legendary ad fail to guard yourself against any misperceptions. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. Posted by MasterClass on Thursday, December 26, 2019. For this, you’ll need to create enticing lead magnet offers that people want. This could be anything from a research report to a free tool. Stream classes from 75+ of the world’s best.

Whitepaper 145

Whitepaper B2C Promotion Advertising 145

Martech

JANUARY 20, 2022

The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80. On24 Growth, 2018 to 2020. Source: Martech analysis of On24 earnings reports.

Thought Leadership 141

Thought Leadership Marketing Marketers Whitepaper 141

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Marketing Strategy 10

Marketing Strategy Marketing Marketers Whitepaper 10

Marketing Insider Group

SEPTEMBER 25, 2020

A 2019 survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership articles and white papers. Taking the time and effort to learn how to create high-authority content is worth the effort.

Thought Leadership 102

Thought Leadership Whitepaper Finance Communications 102

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. Starting in June of 2019, roughly 94% of internet searches began to occur on Google. A 2019 study showed that 65% of total e-commerce sessions were generated by search traffic, while 33% were generated through organic search, and 32% were generated through paid search.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Litmus

DECEMBER 19, 2018

Litmus published five reports and six whitepapers during 2018, covering a wide range of email marketing topics from analytics to email service providers and interactive emails to email’s return on investment. The reports and whitepapers we released during 2018 include: 2018 State of Email Analytics. Take our 2019 Survey ?.

Whitepaper 60

Whitepaper Email Marketing Analytics SEO 60

Martech

OCTOBER 7, 2021

Additionally, marketing projects — whether they’re campaigns or websites or whitepapers or videos — regularly involve working with outside resources, whether it’s an agency or a contract designer or photographer. Though it’s been around for a while now, the pivot to agile marketing workflows appears to be accelerating.

Management 129

Management Marketing Marketers Whitepaper 129

Litmus

DECEMBER 13, 2018

To help power another year of email research, participate in our 2019 State of Email Survey. Take our 2019 Survey ?. How to Improve Email Review Cycles and Email Approvals [Whitepaper]. Why a Lack of Email Marketing Mistakes Is a Red Flag [Whitepaper]. Why a Lack of Email Marketing Mistakes Is a Red Flag [Whitepaper].

Whitepaper 58

Whitepaper Email Marketing Analytics Branding 58

Content Marketing Institute

JANUARY 28, 2019

Well – we’re in 2019 and we’re about to run up on more than a decade’s worth of experience. The idea for a thought leadership piece must work on your owned media platform, as a syndicated white paper, a webinar, a native piece on an industry journal, and as a series of social media-fueled infographics.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Marketing Insider Group

DECEMBER 1, 2021

Repurpose some of your blogs, ebooks or whitepapers as inspiration for new content. A post shared by Harley-Davidson (@harleydavidson) on Jul 16, 2019 at 7:00am PDT. The best way to leverage this trend is to use more video and infographics on social media and in channels where targeting the millennial demographic.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Content Marketing Institute

JANUARY 14, 2019

Digestible client success stories (white papers and case studies). Whether it’s recognizing the shortcomings of the sales funnel or finding a better avenue for your content marketing to deliver what your audience needs, 2019 is a great opportunity to learn. Clear website navigation, strong CTAs, and contact forms (I.e.,

Whitepaper 111

Whitepaper B2C Marketing Marketers 111

Lusha

OCTOBER 27, 2019

Looking into the full timeline of activities associated with the lead, will allow you to not only reference certain actions: “I saw you downloaded our white paper on camels in the middle east. The post The 2019 Beginners Guide for Inbound SDRs appeared first on Lusha.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Lusha

OCTOBER 27, 2019

Looking into the full timeline of activities associated with the lead, will allow you to not only reference certain actions: “I saw you downloaded our white paper on camels in the middle east. The post The 2019 Beginners Guide for Inbound SDRs appeared first on Lusha.

Whitepaper 40

Whitepaper CRM Marketing Automation Platform eBook 40

Search Engine Land

NOVEMBER 29, 2022

This is underscored in the white paper “How Google fights disinformation,” presented in February 2019 at the Munich Security Conference. Various passages on E-A-T and the quality rater guidelines can be found in the Google white paper previously mentioned: “We continue to improve on Search every day.

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Rock Content

JULY 21, 2020

As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions. This is the fastest way to produce questionnaires, white papers, infographics , and other interactive materials. What can Ion do?

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

Moz

FEBRUARY 4, 2019

We plan on rolling out the new Domain Authority on March 5th, 2019. Be sure to check out the resources we’ve prepared to help you acclimate to the change, including an educational whitepaper and a presentation you can download to share with your clients, team, and stakeholders: Explore more resources here. When is it happening?

Whitepaper 70

Whitepaper Communications Education SEO 70

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Digital Marketer

AUGUST 9, 2023

I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Organic marketing is the answer. Keep reading for my secrets). My name is Connor Gillivan. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Litmus

JANUARY 11, 2019

Email programs that test the rendering of every email they send report generating an average return on investment of 40-to-1, whereas programs that test rendering less frequently or not at all report an average ROI of 35-to-1, according to our Email Marketing ROI: The Factors that Lead to Better Returns whitepaper.

Whitepaper 78

Whitepaper Email Marketing Branding Analytics 78

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Should you focus on research studies or whitepapers? Whitepapers/E-books. You should focus on the prospective leads you are trying to attain and create a research study or whitepaper that is irresistible to them. Do you start a blog?

Branding 68

Branding Whitepaper Finance User-Generated 68