Martech

JANUARY 9, 2025

Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. We care because it’s a reminder that loyalty forms a sometimes overlooked part of the customer experience. Seamless engagement from discovery through to conversion is great; but CX doesn’t stop there. Why does SAP care?

Retail 107

Retail Management Shoppers eCommerce 107

SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy.

Advertising 126

Advertising Advertisers Marketers Marketing 126

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry.

Transform 134

Transform Advertisers Advertising User-Generated 134

Hubspot Marketing

SEPTEMBER 9, 2024

Pre-2020, only 8% of companies had flexible work. This conversation didn’t stop (or even get started) in 2020. To 81% of surveyed marketers, work flexibility is one of the top five benefits a company can offer. Post-pandemic, 58% of U.S. workers say they're allowed to work remotely at least one day a week. Remote workers are happy.

Product 121

Product Marketers Marketing Energy 121

Hubspot Marketing

JULY 23, 2024

In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." Perhaps limit the amount a customer can buy. Maybe you should display low stock levels or a limited-time offer. Leave a letter out.

Promotion 134

Promotion User-Generated Advertising Advertisers 134

Backlinko

OCTOBER 22, 2024

billion 2020 $9.81 million 2020 123.43 Analysts forecast that Shein’s revenue will hit $50 billion in 2024. Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2017 $1.55 billion 2018 $1.99 billion 2019 $3.15 billion 2021 $15.7 billion 2022 $22.7 billion 2023 $32.2 million 2016 10.23

Gen Z 99

Gen Z Fashion Millennials Retail 99

illumin

NOVEMBER 12, 2024

California was the first state to introduce its own privacy legislation in 2020, followed by Virginia the following year. California Privacy Rights Act The first state-wide privacy legislation to pass was the California Privacy Rights Act (CPRA) in 2020. Since then, similar laws have been passed in Colorado, Connecticut, and Utah.

Law 98

Law Advertising Advertisers Health 98

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights.

Key Performance Indicator 120

Key Performance Indicator Transform User-Generated CMO 120

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020.

Law 126

Law User-Generated Email Marketing Education 126

Martech

JANUARY 16, 2025

By 2020, it had grown to over 10%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. This year it will be 14%; by 2026, its estimated to become over 17%.

Transform 125

Transform User-Generated CMO Marketers 125

Martech

JULY 29, 2024

A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service. Research has shown that AI utilization can improve both internal productivity and customer satisfaction.

Transform 139

Transform Branding CMO Education 139

Calvyn Lee Blog

NOVEMBER 12, 2022

From 2014 to 2020, Brazil was in a deep economic crisis. Right during the recovery of 2020, the COVID pandemic affected the economy again. As for the Credit Cards offers, which are very popular among Brazilians, please mind that to make your ads relevant, you should only promote their local banks, like Santander and Banco do Brasil.

Affiliate Marketing 246

Affiliate Marketing Finance Marketers Marketing 246

Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. This guide will teach you more about the benefits of scheduling YouTube Shorts and how to schedule them using Sprout Social and the native YouTube app. What are YouTube Shorts?

Entertainment 117

Entertainment Place Analytics Management 117

DirectMail2.0

JULY 24, 2024

In January 2020, the company announced its intention to phase out third-party cookies in Chrome by 2022, a deadline later extended to 2023. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers.

Direct Mail 105

Direct Mail Advertising Advertisers New Technology 105

Search Engine Land

AUGUST 28, 2024

Dig deeper: International SEO: How to avoid common translation and localization pitfalls Yandex (Russia) Yandex has claimed to have used AI in search technologies for more than 2020 years. At the 2020 YAC (Yet Another Conference), Tigran Khudaverdyan unveiled YATI (Yet Another Transformer with Improvements).

SEO 93

SEO Transform Automobile Real Estate 93

Martech

AUGUST 5, 2024

MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36 of every dollar entering a demand-side platform (DSP) reaches a consumer, with $0.29 going to ad-tech fees and $0.35 to low-quality media like invalid traffic (IVT) and MFA inventory.

User-Generated 117

User-Generated Advertising Advertisers Marketers 117

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 If stored on 64 GB flash drives, 181 zettabytes would fill roughly 2.8 trillion USB sticks.

Transform 102

Transform CRM Analytics eCommerce 102

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% What’s more troubling is what companies are spending their money on.

CMO 125

CMO Email Marketing Influencer Marketing Promotion 125

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Chick-fil-A dominates over McDonald’s with average store sales of $9.3 million, compared to the Golden Arches’ $3.7 The research seems to have come true.

Email Marketing 131

Email Marketing Food Marketers Marketing 131

Martech

OCTOBER 31, 2024

PebblePost launched the first version of its Lookalikes product in 2020. But it became clear to PebblePost and the adtech space generally that, while retargeting is critical for lower funnel activity, marketers are also really looking to drive acquisition and retention.

Direct Mail 131

Direct Mail Retail Gen Z Logistics 131

illumin

DECEMBER 5, 2024

Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. But while this hold is indefinite, it likely won’t be forever.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Welcome Software

OCTOBER 2, 2024

In 2020, COVID-19-driven store closures expedited Cuisinart’s goal of adding direct-to-consumer e-commerce. B2B SALES CASE STUDY: Cuisinart Accelerates Direct-to-Consumer Online Sales Historically, Cuisinart sold products mainly through brick-and-mortar and online partners like Macy’s and Wayfair.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Calvyn Lee Blog

JANUARY 31, 2023

When TikTok burst onto the scene in 2020, it was somewhat dismissed as just a new version of Vine, which was popular and novel for its 6-second video format. However, the definition of short-form video has been changing rapidly over the past few years as new platforms and video lengths emerged.

Market Trends 257

Market Trends Video Marketing Transform Energy 257

Buffer Marketing

JANUARY 23, 2025

💡 Schedule your YouTube Shorts directly in Buffer → Instagram Reels Best if you love using trendy effects and music in your videos Instagram Reels has been one of TikTok’s fiercest competitors since its launch in 2020.

Thought Leadership 111

Thought Leadership Fashion Energy Food 111

Buffer Marketing

OCTOBER 23, 2024

We went a little further back in this data set, to see how things had changed since Instagram introduced the reels format in 2020. While perhaps not as useful in defining your content strategy , it’s interesting to see the big picture.

Entertainment 137

Entertainment Branding Social Media Marketing Marketers 137

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z 115

Gen Z Fashion Entertainment Marketers 115

Jeff Bullas

MARCH 12, 2023

Final thoughts These are the best TikTok bots for you to consider in 2020. You have the ability to manage the account and the onus is on you for keeping it secure. Try Instamber Here.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Search Engine Land

OCTOBER 31, 2023

Google in early March 2020 , before all the lockdowns began across most of the world, announced the deadline for all sites to switch over to mobile-first indexing would be September 2020. At that time, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.”

SEO 144

SEO 144

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

Hubspot Marketing

MARCH 25, 2025

The rivals in question are China and the United States, and the surveys were done yearly from 2020 to 2024. What I like: I love how these charts clearly show the increase in side-by-side ships in the region from 2020 to 2024, especially with the exact percentages written underneath each chart.

Transform 101

Transform Shipping Manufacturing Law 101

Bannerflow

NOVEMBER 19, 2024

Today there are many different in-house marketing models. The most complicated and rewarding structure being that of the in-house agency. Yet, according to Bannerflow’s State of in-housing Report 2021 , only 36 percent of brands have developed a separate in-house agency.

Branding 96

Branding Marketers Marketing 96

Martech

SEPTEMBER 18, 2024

In 2020, during the most stringent lockdowns, CTV viewing hours were far from their highs. The growth in CTV ad revenue assumes that increased viewership makes the investment worthwhile. Viewer behavior matters — these figures show how viewership is formed over time. CTV habits didn’t take shape until multiple years into the pandemic.

Marketers 75

Marketers Marketing Advertising Advertisers 75

Search Engine Land

JULY 25, 2024

prior to 2020. It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. In 2024, it is estimated that overall advertising spending growth in the U.S. will increase by approximately 10%. Compare this to an average growth of 23.3%

SEO 108

SEO Management Price Thought Leadership 108

Search Engine Land

MARCH 15, 2023

Before that, we had the December 2020 core update , which was very big , bigger than the May 2020 core update , and that update was also big and broad and took a couple of weeks to fully roll out. Before that was the January 2020 core update , we had some analysis on that update over here.

SEO 143

SEO Analytics Product 143