Martech

JUNE 14, 2023

64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump.

Finance 140

Finance Price Influencer Marketing Marketing 140

Search Engine Journal

APRIL 1, 2023

So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” I’ve written about search engine optimization (SEO) for over 20 years.

SEO 145

SEO 145

Hubspot Marketing

OCTOBER 27, 2023

GWI , 2020) Social Commerce Purchasing Stats $86.21 GWI , 2020) 13% of social networkers say a “buy” button is one of the top purchase drivers. ( GWI , 2020) Image Source Social Commerce Stats by Platform Facebook Social Commerce Stats Facebook is the most trusted social shopping platform overall. million people. million people.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Social Media Examiner

NOVEMBER 2, 2023

Since launching Reels in 2020, Instagram has cemented short-form video as an indispensable component of social media […] The post How to Easily Create Instagram Reels appeared first on Social Media Examiner. Looking for actionable tips on how to more easily create your Reels? Why Should Creators and Marketers Focus on Instagram Reels?

Social Media Marketing 138

Social Media Marketing Marketing Marketers 138

Search Engine Land

OCTOBER 25, 2023

The chart below shows the number of entities of type “Person” and type “Corporation” in Google’s Knowledge Vault relative to the number in May 2020. As of June 2023, Person and Corporation entities were approximately five times the number in May 2020. We now actively track more than 50,000 corporations and 50,000 people.

Finance 134

Finance SEO Health Promotion 134

SMEI

JANUARY 25, 2023

Starbucks has committed to transitioning to 100% renewable energy by 2020 and has launched various campaigns to promote this goal. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education 230

Education Energy Non-Profit Marketing 230

Search Engine Land

FEBRUARY 9, 2024

Google brought Web Stories to Google Discover in 2020. In May 2020, Google said AMP was no longer re. Google will no longer show Web Stories within: Image Search results Google Discover carousel view Grid view is now a carousel view in Google Search History. In 2018, Google launched AMP Stories , which was later renamed Web Stories.

Real Estate 121

Real Estate User-Generated SEO 121

Martech

OCTOBER 22, 2024

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Salesforce’s own research shows more than 50% of revenue for small businesses coming from digital channels in 2025, up from the current 42%. That genie is out of the bottle.

eCommerce 124

eCommerce Transform CRM Price 124

Aspiration Marketing

MAY 10, 2023

In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals better to evaluate the quality of a web page's user experience.

SEO 130

SEO 130

Jeff Bullas

JANUARY 11, 2023

The invisible virus that emerged in 2020. The past isn’t the future. Escaping old and habitual practices is hard. . As humans we are pattern and habit driven animals. But there was an accelerant. . The work and way we do business has been powered forward by the pandemic. It has pushed us forward 10 years.

Transform 243

Transform Health Law Food 243

Hubspot Marketing

JANUARY 12, 2023

In 2020, she created a TikTok account sharing vegan cooking videos and inspirational pep talks, and her content took off. Though she’d been creating content for years, her TikTok account started taking off in March 2020 when many people were consuming more content than ever before due to the onset of the pandemic.

Food 134

Food Branding Product Marketing 134

Martech

JULY 16, 2024

That is a 16% increase over last year and more than twice the $26 billion in 2020. Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts.

Advertisers 122

Advertisers Advertising Branding Marketing 122

Hubspot Marketing

OCTOBER 31, 2022

Short-form video took off in early 2020 and shows no signs of slowing down. In fact, a 2020 Edelman Trust Barometer survey revealed that many consumers see trust as a leading factor in their purchasing decisions. Short-form video will be a priority. Back then, TikTok was the number one place to go for short-form content.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

SMEI

JANUARY 24, 2023

Burger King: In 2020, Burger King stirred up controversy with its “Feel Your Way” ad campaign. Many people found the ad insensitive and exploitative of current political issues. After facing major backlash, Pepsi withdrew the ad and apologized for the misstep.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. “And, much like a credit score, it takes time to build it back up and to be recognized as a safe sender.” The average bounce rate was 1.98%.

Price 128

Price Email Marketing eCommerce Place 128

Buffer Marketing

JANUARY 3, 2024

In 2020, we hit six figures in annual revenue. When I really committed to showing up on Stories in 2020, my engagement on Instagram more than tripled, and 96 percent of my website traffic came from Instagram alone. From there, my business growth snowballed, slowly and steadily at first and then very suddenly.

Manufacturing 129

Manufacturing Key Performance Indicator Retail Shipping 129

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2020. Best Website Designs from 2020. Award: Site of the Day (2020), Awwwards. Award: Honorable Mention (2020), Awwwards. Award: Honorable Mention (2020), Awwwards. Award: Honorable Mention (2020), Awwwards. Award: Corporate Website (2020), Red Dot. Swab the World.

Promotion 145

Promotion Place Transform Product 145

The CMO Survey

MARCH 28, 2023

percent in February 2020 to 13.5 Social and Mobile Spending Marketing spending on mobile activities is predicted to match the peak 2020 levels in the next 12 months and is expected to grow 80 percent in five years. This would surpass spending levels seen in June 2020 (23.2 percent in this survey. percent within a year and 26.4

CMO 130

CMO Finance Marketing Marketers 130

Backlinko

JUNE 20, 2024

billion 2020 $274.52 billion Q1 2020 $91.82 billion Q2 2020 $58.31 billion Q3 2020 $59.69 billion Q4 2020 $64.7 Q1 2020 $55.96 Q2 2020 $28.96 Q3 2020 $26.42 billion 44.26% Q4 2020 $26.44 billion 19.54% Q1 2020 $12.72 billion 13.85% Q2 2020 $13.35 billion 22.89% Q3 2020 $13.16

User-Generated 85

User-Generated Marketing Marketers Customer 85

Martech

AUGUST 6, 2024

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape.

Marketing Strategy 133

Marketing Strategy Marketing Marketers Price 133

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences.

Product 119

Product Retail Email Marketing Marketing Strategy 119

Search Engine Land

AUGUST 5, 2024

Google’s monopoly in general search increased from about 80% in 2009 to 90% by 2020. Key details: Judge Amit Mehta found Google violated Section 2 of the Sherman Act, which prohibits monpolies The court focused on Google’s exclusive search deals with Android and Apple devices as key to its anticompetitive behaviour.

Law 100

Law Digital Marketing Advertising Advertisers 100

Search Engine Land

APRIL 24, 2024

As a reminder, Google first announced plans to phase out cookies in January 2020. .” New deadline: Despite the delay, Google did not provide a specific timetable. Google expressed hope for completion by 2025.

Branding 119

Branding Marketing Marketers Analytics 119

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry.

Transform 137

Transform Advertising Advertisers User-Generated 137

Martech

JUNE 21, 2023

2020: Google Analytics 4 is unveiled as UA’s replacement. Universal Analytics has new website tracking codes for websites and tools providing more in-depth information about user behavior. 2017: Google releases Global Site Tag (gtag.js). It fixes the problems created by having different tagging protocols for Google Analytics and Google Ads.

Analytics 145

Analytics Place Marketing Marketers 145

Bannerflow

MAY 8, 2024

Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits. iGaming display advertising trends offer insight into what makes the industry tick.

Advertising 98

Advertising Advertisers Branding Customer 98

Martech

SEPTEMBER 13, 2023

Dig deeper: What brands and retailers need to know about RMNs Commerce Max, which has been in limited use since 2020, gives clients a one-stop shop for accessing retail media inventory. However, the industry has been fragmented, making it difficult for retailers, brands, and agencies to reach their full potential.

Retail 131

Retail Advertisers Advertising Branding 131

Hubspot Marketing

OCTOBER 11, 2023

2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2020 - Lemon8 is launched as a lifestyle app that blends elements on Instagram and Pinterest. 2018 - TikTok and Musical.ly

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Bannerflow

MAY 8, 2024

E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.

Retail 98

Retail Advertising Advertisers 98

Sprout Social

AUGUST 2, 2022

In 2020, 70% of people watched an event live on YouTube. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. In December 2020, more than 120 million people watched YouTube on their TVs. That gives you a lot more time to make an impression. Brand storytelling.

Gen Z 143

Gen Z Promotion Shoppers Energy 143

Search Engine Land

JULY 2, 2024

of mobile are zero-click (2022) Zero-click Google searches rose to nearly 65% in 2020 (2021) Now, more than 50% of Google searches end without a click to other content, study finds (2019) 49% of all Google searches are no-click, study finds (2019) of desktop, 17.3%

User-Generated 136

User-Generated SEO Place Branding 136

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

Social Media Marketing 125

Social Media Marketing Gen Z Health Marketing 125

Search Engine Land

APRIL 17, 2024

But advertisers continue to embrace paid search for one simple reason: it drives results for brands and businesses. Paid search is still king. Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% in 2022 , 41.4% in 2021 and 42.2% The report. You can read the report here (registration required).

Advertising 104

Advertising Advertisers Branding Marketing 104

SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy.

Advertising 107

Advertising Advertisers Marketing Marketers 107

Backlinko

MARCH 13, 2024

2017 53.89% 45.23% 2018 54.82% 44.73% 2019 55.23% 44.51% 2020 59.54% 40.27% 2021 58.58% 41.11% 2022 56.74% 42.94% 2023 58.1% Year iPhone (iOS) Android 2009 34.01% 2.41% 2010 25.48% 8.82% 2011 22.29% 19% 2012 24.04% 27.41% 2013 24.03% 39.21% 2014 23.95% 53.65% 2015 20.2% Year iPhone (iOS) Android 2009 57.9% million.

Branding 116

Branding Marketing Marketers 116