Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. Think again. The Verge ).

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. Source: [link]. The Internet of Everything.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. 2020 social trends predictions that came to pass. Our research team painstakingly compiled our social trends predictions for 2020. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As a result, the country is becoming a breeding ground for innovative marketing strategies revolving around the format, such as podcasting advertising and influencer marketing.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Bannerflow

APRIL 27, 2020

Digital advertising trends are always hot topics of discussion. In this article, you’ll learn what trends are shaping the future of digital advertising and how you can embrace them to benefit your business and digital advertising strategy. The current state of digital advertising. Take in-housing to the next level.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Neil Patel

SEPTEMBER 29, 2020

One goal of social media marketing and advertising is to expand your reach to new followers. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. Thorough Audience Research.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

JANUARY 13, 2023

Meanwhile, other media generate 12% of donations. On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences. Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. for search advertising. Nonprofit email list growth is on the rise.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. False advertising typically leads to lower retention, which in turn leads to lower ranking. Try YouTube advertising. Source: Think With Google. Collect whatever qualitative data you can find, too.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Before you worry about advertising on Twitch in any form, it’s crucial to understand the basics of how the platform works.

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Hubspot Marketing

JANUARY 9, 2023

Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. YouTube Shorts.

Gen Z 127

Gen Z Marketing Marketers Millennials 127

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. of total e-commerce sales, and in 2020, that number jumped to 70.4% ( Source ). billion in 2020, and $13.8 billion in 2021.

Gen Z 126

Gen Z Millennials Retail Price 126

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. For example. Where to start with viral marketing.

Gen Z 119

Gen Z Marketers Marketing Promotion 119

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. This is the second article in our new series on why video games are a huge opportunity for advertisers in 2023. The answer is mobile.

Gen Z 83

Gen Z Advertisers Advertising Branding 83

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. By April 2020, car sales had dropped by 47% in the US and by 80% in Europe. Volvo Trucks. BestDayEver.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Hootsuite

MARCH 11, 2020

Globally, 25-34-year-olds are LinkedIn’s advertising audience’s biggest cohort. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Source: Digital 2020.

Social Media Marketing 144

Social Media Marketing Gen Z User-Generated Education 144

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

illumin

MAY 16, 2024

Humor makes the advertising world go round, or at least it used to. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. A good laugh is known to drive sales and boost viewership.

Gen Z 106

Gen Z Millennials Entertainment Advertising 106

Martech

OCTOBER 18, 2022

With the ability for advertisers to integrate DOOH into programmatic omnichannel campaigns, it becomes easier for them to leverage spaces where consumers expect ads, as part of outdoor street landscape that’s featured billboards and bus shelter ads since the early days of advertising. Where is the money coming from? Get MarTech!

Gen Z 126

Gen Z Retail Transform Advertisers 126

Hubspot Marketing

MAY 9, 2022

The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Monday through Wednesday are the worst days to post on the platform, along with early mornings from 6 a.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Download the free guide now.

Gen Z 135

Gen Z Place Branding Education 135

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Think about how TikTok exploded in 2020. Content Experience. Visual Search.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Martech

AUGUST 16, 2021

(Okay, that’s a generalization — I’ve met CMOs from an ops background who are clearly very much marketers too. But from an advertising perspective, marketers should look at the CTV share in relation to other digital channels. Across the industry, overall CTV impressions are up 3X over Q2 2020. But you know what we mean.).

Gen Z 116

Gen Z Millennials CMO Marketing 116

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. is the country with the most extensive advertising reach on Pinterest. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There are currently almost 21 million Gen Z Pinterest users.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

OCTOBER 14, 2020

With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. Posted by Too Faced Cosmetics on Saturday, August 15, 2020. — Kayt (@afkayt) October 1, 2020. — Twitch (@Twitch) July 7, 2020.

Branding 145

Branding Gen Z Millennials Promotion 145

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x You can even use it to help you write compelling copy. Olivia can relate.

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Hootsuite

AUGUST 19, 2020

— Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. A post shared by Tourism Kelowna (@tourismkelowna) on Mar 25, 2020 at 5:30pm PDT. — Destination BC (@HelloBC) April 14, 2020.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 124

Gen Z Fashion Entertainment Marketing 124

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. A 2020 Wyzowl report found that viewers want to see more of this video style from brands. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. PebblePost launched the first version of its Lookalikes product in 2020. Recent research from Stamp.com shows 65% of U.S.

Direct Mail 136

Direct Mail Retail Gen Z Logistics 136

Sprout Social

MARCH 31, 2022

This signals a huge window of opportunity for marketers and advertisers. Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. The good news?

Gen Z 133

Gen Z Entertainment Law Fashion 133

Search Engine Land

MAY 30, 2023

The advertising team may refer to audiences for remarketing. SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. EVCs have been available since September 2020.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111