Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million in 2021.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

DECEMBER 29, 2020

According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization will arguably be the most crucial trend in the future of marketing. consumers find marketing personalization appealing. Personalization.

Market Trends 145

Market Trends Digital Marketing Marketers Marketing 145

Martech

JULY 22, 2021

In anticipation of vaccine rollouts and public spaces opening back up, out-of-home was expected to be a leading channel for advertisers in 2021. According to Buchalter, the expansion of programmatic capabilities within OOH saw triple-digit growth for Place Exchange, even during the worst times in 2020. Why we care.

CMO 110

CMO Non-Profit Customer Journey Advertisers 110

Martech

JUNE 5, 2023

Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. The C2PA was launched in 2020. Content authenticity.

User-Generated 101

User-Generated Global Marketing Communications Product 101

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Yesterday’s CMO was about communications, branding, and advertising. The evolution of the CMO.

CMO 106

CMO Transform B2C Marketers 106

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

MAY 21, 2019

27% of marketers are already using Pinterest. Data published in January last year found that 27% of global marketers are already using Pinterest for promotion. By 2020, Pinterest ad revenue is projected to surpass $1 billion. For brands, educational content is particularly useful on Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketers Marketing 52

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. Stats roundup: the impact of Covid-19 on marketing & advertising. One quarter of shoppers purchased apparel from websites outside of their home country in 2020.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Welcome Software

AUGUST 9, 2022

Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends. Let’s first review the aspects of online marketing. Key takeaways: In online marketing, a business advertises and promotes products or services over the internet. Facets of online marketing.

Market Trends 40

Market Trends Shoppers Marketers Marketing 40

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

illumin

JANUARY 21, 2025

The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend their hard-earned money if they want to get ahead. While the industry took a pandemic-influenced nose dive in 2020, it is on the fast track to recovery. of the global market.

Copywriting 59

Copywriting Advertising Advertisers Global Marketing 59

Hootsuite

APRIL 29, 2021

engineers to make the entity more competitive in the global market. The integration is expected to lead to a substantial expansion of the user base, as LINE and Yahoo Japan catered to the so-called ‘10-20 generation’ and ‘40-50 generation,’ respectively,” reads Naver’s 2020 Annual Report. Try Line advertising.

Branding 137

Branding User-Generated Promotion Food 137

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. IBM is the leading company in active machine learning and AI patents worldwide, with over 5,500 patent families as of November 2020.

Marketers 134

Marketers Marketing Global Marketing Advertisers 134

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

Market Research 103

Market Research Non-Profit Transform Marketers 103

Unbounce

AUGUST 16, 2023

It’s got an existing search advertising business that is generating hundreds of billions of dollars for it. This search advertising model rests in part on Google being an intermediary rather than being the actual publisher of what we get when we search. Yeah, it’s very conflicting. [00:31:59]

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Unbounce

JULY 14, 2023

Literally a $15 billion company, 50,000 employees, 300 companies across a hundred countries, where Breedon led a number of growth initiatives, including global marketing, intercompany sales, procurement, and technology. 00:14:28] Breedon: Yeah, so we launched Fastloop in March of 2020, so right before the pandemic.

Transform 52

Transform Marketers Marketing CRM 52

Unbounce

JULY 14, 2023

Literally a $15 billion company, 50,000 employees, 300 companies across a hundred countries, where Breedon led a number of growth initiatives, including global marketing, intercompany sales, procurement, and technology. 00:14:28] Breedon: Yeah, so we launched Fastloop in March of 2020, so right before the pandemic.

Transform 52

Transform Marketers Marketing CRM 52

Search Engine Journal

AUGUST 19, 2022

Google is yet again under fire from for its alleged anticompetitive practices in online advertising. Google Repeatedly Targeted by Antitrust Allegations In October 2020, the federal department of justice filed a lawsuit against the search engine giant, which currently accounts for an 83.84% of the global market.

Global Marketing 107

Global Marketing Advertising Advertisers Marketers 107

SmartBrief - Marketing

FEBRUARY 21, 2025

but near enough for the epicenters of media and tech companies to make a long weekend to explore the issues and challenges converging on the digital advertising space in the next few years. The study surveyed brand and agency buyers on their anticipated advertising spending trends and strategic priorities. Palm Springs, Calif.

CMO 52

CMO Law Advertisers Advertising 52