Hootsuite

DECEMBER 17, 2019

YouTube advertising statistics. Potential customers who are connecting with your brand on YouTube don’t necessarily just want to be advertised at. This stat is meant to reassure advertisers and brands who don’t want their commercials running alongside, say, fake cancer cures. billion dollars in advertising revenue in 2020.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Bannerflow

DECEMBER 16, 2019

As a business, it’s time to consider what trends will be present for the year ahead and attempt to adopt these into your online advertising strategy. RevJet discovered that 73% of consumers dislike companies that put out repetitive messaging and 42% feel that the advertisements they see on digital media are irrelevant to their needs.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Hubspot Marketing

NOVEMBER 26, 2019

According to a leaked advertising pitch deck from October 2019, TikTok reports having 800 million monthly active users worldwide. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Wondering if this was just a fluke or a viral trend that will simmer down?

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. While technologies such as AI and data-driven marketing will certainly be big trends for 2020, the overarching focus will be on people, not technology. Quick Takeaways.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertisers 126

Advertisers Advertising Millennials Shoppers 126

Neil Patel

SEPTEMBER 29, 2020

One goal of social media marketing and advertising is to expand your reach to new followers. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. Thorough Audience Research. sorrynotsorry.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

DECEMBER 5, 2019

Aside from introducing a number of advertising offerings , Reddit's also launched features such as video streaming and video hosting , which have enabled the platform to evolve from the text-based format it's been known for. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 143

Gen Z Millennials User-Generated Advertisers 143

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 126

Gen Z Millennials Retail Price 126

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Take short-form web videos, for example.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Bannerflow

SEPTEMBER 7, 2021

Car advertising campaigns are some of the most inventive around. Yet, in 2020, like swathes of other industries, the automotive industry slammed on the brakes as engines stuttered, sales fell and production ground to a halt. By April 2020, car sales had dropped by 47% in the US and by 80% in Europe. Volvo Trucks. BestDayEver.

Advertisers 98

Advertisers Advertising Gen Z Millennials 98

Sprout Social

JANUARY 16, 2020

This brand of funny-focused and self-aware advertising slowly was slowly but surely adopted by a number of companies over the years. As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. For example. Where to start with viral marketing.

Gen Z 119

Gen Z Marketers Marketing Promotion 119

Hubspot Marketing

NOVEMBER 6, 2019

If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. alone by 2020. alone by 2020. Sounds like a huge pool right?

Advertisers 109

Advertisers Advertising Millennials Promotion 109

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Follow @illuminHQ

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. World Class Customer Experience.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. Before you worry about advertising on Twitch in any form, it’s crucial to understand the basics of how the platform works. Let’s do this. ??

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertisers 87

Advertisers Advertising PR Millennials 87

illumin

MAY 16, 2024

Humor makes the advertising world go round, or at least it used to. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. A good laugh is known to drive sales and boost viewership.

Gen Z 106

Gen Z Millennials Entertainment Advertising 106

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Millennials Rule. Millennials now make up the largest percentage of the U.S. Those sources may have been cold calls or advertisements in a publication in traditional sales and marketing models.

Content Marketing 144

Content Marketing Millennials Non-Profit Marketing 144

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix. Use Paid Advertising on TikTok. Get Creative With Emojis.

Product 141

Product eCommerce Millennials User-Generated 141

Hubspot Marketing

JANUARY 13, 2023

On average, nonprofits increased digital advertising budgets by 19% in 2021 to reach new and existing audiences. Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. for search advertising. Meanwhile, millennials prefer texting or app-based donations. and $0.57, respectively. Image Source.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Faraday

APRIL 16, 2021

Over the last year, interest rates for home mortgages have been at an all-time low , coming in at as little as 2.68% in December 2020. In August 2020, home sales shot up to reach a 14-year high. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Martech

AUGUST 16, 2021

A new report from MO Pros (see below) offers a portrait of today’s marketing ops professional: Gen Z or Millennial, not always feeling well-compensated, looking for problems to solve — including on side projects as well as in their career role. Across the industry, overall CTV impressions are up 3X over Q2 2020. Why we care.

Gen Z 116

Gen Z Millennials CMO Marketing 116

Hubspot Marketing

MAY 9, 2022

The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Monday through Wednesday are the worst days to post on the platform, along with early mornings from 6 a.m. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

OCTOBER 14, 2020

With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. Posted by Too Faced Cosmetics on Saturday, August 15, 2020. — Kayt (@afkayt) October 1, 2020. — Twitch (@Twitch) July 7, 2020.

Branding 145

Branding Gen Z Millennials Promotion 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. is the country with the most extensive advertising reach on Pinterest. Still, the millennial generation remains the platform’s median age.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Marketing Insider Group

MARCH 9, 2021

However, according to the Content Marketing Institute (CMI)’s B2C Content Marketing 2020: Benchmarks, Budgets, and Trends report , B2C brands are succeeding. It’s also a way to further differentiate your brand from competitors that may continue to lean on traditional advertising methods to attract customers.

B2C 26

B2C Content Marketing Product Millennials 26

Hubspot Marketing

MARCH 8, 2024

eMarketer , 2024) Image Source There was a 20% increase in consumers shifting to ecommerce channels in 2020. HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. eMarketer , 2024) Image Source There was a 20% increase in consumers shifting to ecommerce channels in 2020.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The brand also parted with the Olympics in 2020 and 2022, outfitting Team USA in a capsule collection of loungewear and sleepwear.

Gen Z 97

Gen Z Millennials Law Fashion 97

Sprout Social

MAY 21, 2019

50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. Social-savvy millennials are used to planning their future and looking for new ideas on the platform, and they’re increasingly likely to buy the things they Pin. 27% of marketers are already using Pinterest.

Millennials 112

Millennials Shoppers Food User-Generated 112

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. A 2020 Wyzowl report found that viewers want to see more of this video style from brands. With 69% of its users between 13 and 24 years old, TikTok is definitely the platform of the Millennial and Gen Z population.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Sprout Social

APRIL 22, 2019

If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Instagram’s advertising is also completely managed through Facebook’s Ads Manager, and of course any revenue collected at year’s end stays under the umbrella of Facebook revenue. Instagram has 2 million monthly advertisers.

Millennials 111

Millennials Gen Z User-Generated Marketing 111

Hootsuite

MAY 27, 2020

And if you advertise on Facebook, cost-per-click (CPC) is a common success metric. Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform. A post shared by National Geographic (@natgeo) on May 2, 2020 at 5:06am PDT.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hubspot Marketing

JANUARY 9, 2023

Pro Tip: The platform doesn't have any native advertising tools, but it's a great avenue for brands to discuss with their audience about shared topics of interest in real time. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. YouTube Shorts.

Gen Z 127

Gen Z Marketing Marketers Millennials 127

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. For example, in this IKEA post, features of the advertised furniture might be that it is small, inexpensive, and functional. A post shared by IKEA USA (@ikeausa) on May 6, 2020 at 2:32pm PDT. — Belk (@belk) March 8, 2020. LifeAtHomeWithIKEA.

Fashion 145

Fashion Food Analytics Education 145

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing.

CMO 140

CMO Marketing Marketers SEO 140