Martech

AUGUST 6, 2024

Consumers expect brands to understand their unique needs and deliver what they want seamlessly. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.

Marketing Strategy 129

Marketing Strategy Marketers Marketing Price 129

SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. Developing first-party and zero-party data Brands building their own first-party and zero-party data will continue to be an essential strategy in 2025.

Advertising 126

Advertising Advertisers Marketers Marketing 126

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. According to a report from Mailgun: When emails from a brand regularly land in spam, 52.7% The average bounce rate was 1.98%.

Price 122

Price Email Marketing eCommerce Place 122

Martech

JULY 16, 2024

That is a 16% increase over last year and more than twice the $26 billion in 2020. Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors. The full report can be downloaded here.

Advertisers 115

Advertisers Advertising Branding Marketers 115

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 76

Gen Z Branding Fashion Retail 76

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Loyalty management across multiple brands and loyalty programs shared with partners (across regions and markets). Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S.

Retail 108

Retail Management Shoppers eCommerce 108

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The new offering is available immediately but only to customers in the United States. Why we care. That genie is out of the bottle.

eCommerce 117

eCommerce Transform CRM Price 117

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. adults, doubling in popularity since 2020. TikTok is a major news source for 52% of U.S.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Hubspot Marketing

JULY 23, 2024

In a 2020 study by Leo Burnett, Mike Treharne, and Richard Shotton ( cited in Richard’s book ), participants were shown ads with brand names containing missing letters, for example, "HS_C." Shotton, Treharne, and Burnett found that brand names with missing letters were 14% more memorable. Leave a letter out. It’s not hard.

Promotion 131

Promotion User-Generated Advertising Advertisers 131

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. If consumers are worried about how their data is used, they will engage less with brands and publishers. This will directly affect the effectiveness of targeting and measurement efforts.

Transform 135

Transform Advertisers Advertising User-Generated 135

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 111

Retail Advertisers Advertising Price 111

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. PebblePost launched the first version of its Lookalikes product in 2020. “We use real customer data from brands,” said Ross.

Direct Mail 133

Direct Mail Retail Gen Z Logistics 133

Search Engine Land

JULY 2, 2024

A few “yes, but” thoughts: If people click on Google’s YouTube, they will see a video created by a business, brand or creator. Nearly 30% of all clicks in the U.S. go to Google-owned properties (e.g., YouTube, Google Images, Google Maps), according to the report. of desktop, 17.3%

User-Generated 136

User-Generated SEO Place Branding 136

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator.

Email Marketing 133

Email Marketing Food Marketers Marketing 133

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 131

Branding Millennials Promotion Price 131

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Martech

AUGUST 5, 2024

Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content. This negative association diminishes brand value and makes consumers wary of the advertised products or services. The study found that: Only $0.36 going to ad-tech fees and $0.35

User-Generated 119

User-Generated Advertisers Advertising Marketers 119

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Processing. The post Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Law 129

Law User-Generated Email Marketing Education 129

Backlinko

OCTOBER 22, 2024

billion 2020 $9.81 million 2020 123.43 Analysts forecast that Shein’s revenue will hit $50 billion in 2024. Here’s a table with Shein’s revenue growth since 2016: Year Shein Revenue 2016 $0.61 billion 2017 $1.55 billion 2018 $1.99 billion 2019 $3.15 billion 2021 $15.7 billion 2022 $22.7 billion 2023 $32.2 million 2016 10.23

Gen Z 99

Gen Z Fashion Millennials Retail 99

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Hubspot Marketing

DECEMBER 12, 2023

Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). They’re already the winning formula for CPG brand marketing. These brands spend ~$40B per year in ads, a big chunk of which goes to creator partnerships.

Food 131

Food Branding Energy Manufacturing 131

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business.

Branding 127

Branding Customer Marketing Marketers 127

Buffer Marketing

OCTOBER 23, 2024

The reels feed, accessed by tapping the video icon at the bottom of the app, is designed to help users find new brands and creators. That  That means it’s not dominated by friends, family, and creators and brands they already follow in the way that their main feed is.

Entertainment 137

Entertainment Branding Social Media Marketing Marketers 137

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Sprout Social

JANUARY 25, 2023

Can you guess how many of the top ten valued companies in 1980 were still in the top ten in 2020? 3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research.

Branding 142

Branding Real Estate Law Finance 142

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 119

Branding Entertainment Advertising Advertisers 119

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. For each of the platforms that run email software – mobile phones, browser-based inbox providers and desktop clients – there are multiple brands and possible interfaces.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Hubspot Marketing

AUGUST 17, 2022

But it’s often difficult for brands to expect the same of their customers. Take 2020 for instance - when the pandemic started in March, brands were forced to pivot their marketing strategies, and in some cases, their entire business models. Unfortunately, the truth is more complicated than that. Some happen over time.

Branding 143

Branding Marketers Marketing Marketing Strategy 143

Hubspot Marketing

JULY 26, 2024

For some brands, the consent acceptance rates dropped 20% in just two years,” cites the article. New Implications for 2024: Google Consent Mode Version Two Initially introduced in 2020, Google Consent Mode was revised at a pivotal moment in the digital industry. This is crucial for them as “the more insights [they] have [.],

Law 122

Law Analytics Advertising Advertisers 122

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Run and measure campaigns. million followers.

Gen Z 131

Gen Z Branding Fashion Food 131

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. Image source: Adobe. The creator economy has grown, but how has that contributed to change ?

Branding 141

Branding Marketers Marketing Marketing Mix 141

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. Brands will prioritize partnering with smaller influencers to create social media videos. As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences.

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 138

Branding Fashion Gen Z B2C 138

Welcome Software

OCTOBER 2, 2024

Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In 2020, COVID-19-driven store closures expedited Cuisinart’s goal of adding direct-to-consumer e-commerce. Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Buffer Marketing

JANUARY 23, 2025

💡 Schedule your YouTube Shorts directly in Buffer → Instagram Reels Best if you love using trendy effects and music in your videos Instagram Reels has been one of TikTok’s fiercest competitors since its launch in 2020. Instagram’s Collab feature allows creators to co-post content with brands or other users.

Thought Leadership 107

Thought Leadership Fashion Energy Food 107