Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. Are you growing a brand, closing deals, landing a job, or something else? My overarching goal is not to get followers but to generate multiple income streams.

Gen Z 117

Gen Z Analytics Fashion Management 117

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge. Gen X: six hours and five minutes. million users in 2028.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Sprout Social

MAY 7, 2025

For any brand looking to connect with their audience, WhatsApp offers an immense opportunity to tap into this user base across Europe and LATAM, including a notable following in the UK. Weve listed some of the best examples of brands using WhatsApp to cater to their UK and European customers.

Gen Z 68

Gen Z Marketing Marketers Communications 68

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

JANUARY 30, 2025

Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social. They find moments to participate in (and create) culture on social , and pave new paths forward for their brand. Yes, you read that right.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z 52

Gen Z Transform Millennials Advertising 52

SocialPilot

JUNE 19, 2025

Your brand’s social media notifications suddenly explode. This is the nightmare every brand fears. The brand took the ad down within a day and issued an apology. of brands embroiled in a social media crisis or firestorm suffer poor short-term brand perceptions, and 40% face long-term negative effects.

Management 59

Management Branding PR Gen Z 59

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Brand reputation issues in 2024 NewsWhip’s report, “ The Biggest Reputation Issues Impacting Brands in 2024 ,” examines four specific types of crises that brands have faced in the first half of 2024: Food inflation.

Branding 79

Branding PR Food Gen Z 79

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

NOVEMBER 1, 2023

Now, as interest rates are higher, venture capital funds are harder to come by, and privacy laws have made paid customer acquisition on social media more challenging, Gen Z entrepreneurs are following a different playbook when it comes to building their businesses.

Gen Z 133

Gen Z Millennials Customer Acquisition Law 133

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? Click To Tweet. Click To Tweet.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Hubspot Marketing

JANUARY 31, 2024

Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. Don’t ignore Gen Z. A caviar what now?

Gen Z 137

Gen Z Millennials Food Global Marketing 137

Hubspot Marketing

JULY 28, 2020

In 2020, video is more important to consumers than ever before. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. have brand potential?

Gen Z 108

Gen Z Millennials User-Generated Marketing 108

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. How Live Streaming Benefits Brands. Go-Global ).

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business.

Gen Z 140

Gen Z Millennials User-Generated eCommerce 140

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. Edison Research ). IAB Podcast Ad Revenue Report ).

Gen Z 144

Gen Z Advertising Advertisers Millennials 144

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. More and more brands are jumping onto this trend.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. Instagram general demographics. million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). But that’s a little easier said than done. Ariana Grande.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

FEBRUARY 20, 2020

For each of the world’s biggest, or trendiest, platforms, this list has the latest: updates on size, growth, and demographics; insights on how people are accessing, using, and behaving on the platform; actionable numbers on how brands can succeed there. The Global State of Digital 2020. GlobalWebIndex’s Social 2020. since 2019).

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. 26 TikTok Stats to Know in 2019.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hootsuite

OCTOBER 8, 2020

Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent. “Gen Z isn’t anti-corporate or anti-brand,” she said. Gutterman’s response?

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. — Suto (@HalieAtisuto) August 28, 2020. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. Yep, all of the above. Good question!

Gen Z 142

Gen Z Branding Millennials Real Estate 142

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. Twitter statistics, we have them.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Why should you be considering contextual targeting in 2020?

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. Some brands are already making headway on TikTok, of course — for instance, Chipotle has over 55K fans on TikTok, while the NBA has an impressive 5.1 Image Source. In a nutshell?

Gen Z 141

Gen Z Millennials User-Generated Place 141

Neil Patel

SEPTEMBER 29, 2020

In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. They’ve worked with major brands, such as Victoria’s Secret, Aston Martin, Baidu and Match.com.

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 131

Gen Z Millennials eCommerce Social Media Marketing 131

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Take a look to see if you need to get serious about putting together a TikTok strategy for your brand. Are you marketing a product for even younger generations than Gen Z?

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Sprout Social

JULY 6, 2020

— Josh Sneed (@JoshSneed) March 22, 2020. Consider also how grammar slip-ups beyond social media (think: email, print, sales pages) can hurt your brand’s credibility. Clarity is particularly important for global brands and non-native speakers trying to wrangle the complex grammar rules of other languages.

Branding 144

Branding Gen Z Marketing Marketers 144

Hootsuite

JANUARY 15, 2020

That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. 44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. Could LinkedIn members be lured by video game ads?

Gen Z 145

Gen Z Millennials User-Generated Education 145