illumin

DECEMBER 5, 2024

Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 69

Gen Z Branding Fashion Retail 69

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

TechWyse

NOVEMBER 20, 2023

Brands are collaborating at record numbers, so sharing information with the addition of AI will create better user experiences for you as a consumer. When it relates to Digital Marketing, a healthy combination of user-generated content along with reiterating your brand identity will generate success in 2024. Billion in 2024.

Digital Marketing 52

Digital Marketing User-Generated Social Media Marketing Marketing 52

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. With the help of TikTok, Australian brands have been able to access previously unreachable audiences, increase revenue and grow their teams. Another 38% of Australian users (roughly 3.2

Gen Z 64

Gen Z Transform Fashion Food 64

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Influencer Marketing 142

Influencer Marketing Branding Shoppers Promotion 142

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. important; }.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Marketing Insider Group

JUNE 15, 2021

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Get Explicit Consent From Every Influencer You Work With.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Law 145

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022.

PR 141

PR Influencer Marketing Marketing Marketers 141

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing.

Millennials 141

Millennials Gen Z Retail Marketing 141

Neil Patel

SEPTEMBER 29, 2020

Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. Viral Nation has an average 4.8-star

Social Media Marketing 144

Social Media Marketing Real Estate Gen Z B2C 144

Hootsuite

APRIL 20, 2020

In 2020 there’s no official data yet about the impact of coronavirus on Instagram use, but we’d put our money on that number going up, rather than down.). But in times of uncertainty, attentions are frayed and brands have to work just as hard. For brands and creators, this means that focusing on community engagement is key.

Real Estate 145

Real Estate Fashion Analytics User-Generated 145

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Marketing Marketers 112

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. Marketers from the agency side, for example, shared that some of their clients are wanting to know how many conversions can be attributed to a specific piece of content or channel. Marketers face various branding challenges when it comes to content marketing.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. billion in 2021 to $22.2

Influencer Marketing 98

Influencer Marketing Marketing Marketers Education 98

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Be sure to include this in your 2020 budget.

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing Marketing 106

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. With half a billion people using Stories every single day, it’s clear that Stories are an important channel for brands. users in 2020. million users, in 2020. million U.S.

User-Generated 112

User-Generated Marketers Marketing Gen Z 112

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. — Suto (@HalieAtisuto) August 28, 2020. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands.

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Hubspot Marketing

MARCH 30, 2020

In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). 6 Ways Brands Use Twitch.

Branding 144

Branding Non-Profit User-Generated Influencer Marketing 144

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. For some brands, Twitter might seem risky or divisive—though whether it causes or reflects political polarization is up for debate. But for those brands who ‘get’ Twitter, the rewards are many. Twitter statistics, we have them.

Gen Z 112

Gen Z Marketers Marketing Entertainment 112

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Use this platform to: Find the right influencers.

Gen Z 128

Gen Z Branding Fashion Food 128

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

User-Generated 98

User-Generated Influencer Marketing Promotion Product 98

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hubspot Marketing

DECEMBER 12, 2023

The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers?

Food 136

Food Branding Energy Manufacturing 136

Sprout Social

JUNE 29, 2021

In short: creators are hot—and it’s no surprise brands want in. If brands are serious about working with content creators, they need to first understand how the creator economy operates. Creators are well positioned to lend a human voice, personality, perspective and expertise to a brand. billion in funding.

Branding 138

Branding Non-Profit Millennials PR 138

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 144

PR Communications Price Management 144

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Mallows Beauty.

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

OCTOBER 31, 2022

To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Short-form video took off in early 2020 and shows no signs of slowing down.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hootsuite

DECEMBER 4, 2019

By 2020, digital videos will drive 82% of web traffic. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Live videos. Hello Volume!

Branding 145

Branding Finance User-Generated Food 145

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 134

Gen Z Influencer Marketing Social Media Marketing Finance 134