Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing.

Millennials 141

Millennials Gen Z Retail Marketing 141

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% You can send a bad email and still make money.

CMO 125

CMO Email Marketing Influencer Marketing Promotion 125

Neil Patel

SEPTEMBER 29, 2020

Plus, social media is a highly effective marketing channel. In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. Viral Nation has an average 4.8-star

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. Marketers from the agency side, for example, shared that some of their clients are wanting to know how many conversions can be attributed to a specific piece of content or channel. Marketers face various branding challenges when it comes to content marketing.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketing 145

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. billion in 2021 to $22.2

Influencer Marketing 98

Influencer Marketing Marketing Marketers Education 98

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Use this platform to: Find the right influencers.

Gen Z 131

Gen Z Branding Fashion Food 131

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Be sure to include this in your 2020 budget.

Content Marketing 106

Content Marketing Thought Leadership Influencer Marketing PR 106

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Brand investment in influencer partnerships isn’t the only thing changing.

Influencer Marketing 98

Influencer Marketing Marketing Marketers Communications 98

Welcome Software

OCTOBER 2, 2024

Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. In 2020, COVID-19-driven store closures expedited Cuisinart’s goal of adding direct-to-consumer e-commerce. Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Rock Content

JULY 14, 2020

As much as it is already a well-established Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. We will discuss influencer marketing, covering topics such as: What are influencers?

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 145

Branding Gen Z Millennials Promotion 145

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. — Suto (@HalieAtisuto) August 28, 2020. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands.

Gen Z 142

Gen Z Branding Millennials Real Estate 142

illumin

DECEMBER 5, 2024

Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

Hubspot Marketing

MARCH 30, 2020

In this post, we'll explore what twitch is, and how you might use it to engage with prospects and increase brand awareness. Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). 6 Ways Brands Use Twitch.

Branding 143

Branding Non-Profit User-Generated Influencer Marketing 143

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. IGTV takes center stage.

User-Generated 98

User-Generated Influencer Marketing Promotion Branding 98

Neil Patel

NOVEMBER 5, 2019

But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020. What’s going to happen in 2020? So, what are these trends?

Market Trends 112

Market Trends Food Marketing Marketers 112

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

JUNE 29, 2021

In short: creators are hot—and it’s no surprise brands want in. If brands are serious about working with content creators, they need to first understand how the creator economy operates. Creators are well positioned to lend a human voice, personality, perspective and expertise to a brand. billion in funding.

Branding 139

Branding Non-Profit Millennials PR 139

Hubspot Marketing

DECEMBER 12, 2023

The 22-year-old YouTuber is not only Gen Z’s favorite influencer , but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become the new playground for creators and influencers?

Food 132

Food Branding Energy Manufacturing 132

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Mallows Beauty.

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 143

PR Communications Price Management 143

Hubspot Marketing

OCTOBER 31, 2022

To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on. Short-form video took off in early 2020 and shows no signs of slowing down.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? TikTok has a lot to offer brands, but the answer to that question comes down to your goals and your audience. Take advantage of low-lift, quick-cut tutorials.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Sprout Social

JANUARY 30, 2025

Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy. Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social.

CMO 96

CMO Gen Z Thought Leadership Entertainment 96

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Hootsuite

NOVEMBER 9, 2020

The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. A lot of the biggest brand moments on TikTok have been accidental.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. Source: Hootsuite.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Moz

JANUARY 30, 2020

Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

SEO 74

SEO Influencer Marketing Place Analytics 74

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Social listening also allows brands to show up when it counts.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok generated $1 billion in revenue in 2020. 69% of US teens are on TikTok.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. But among all lessons we learned, there is one we want to discuss in this article: Digital Marketing. Using the internet to promote a brand and reach the public will be more relevant to the success of brands from now on. Content Marketing. A tip to start. A tip to start.

Marketing Strategy 72

Marketing Strategy User-Generated Marketing Marketers 72