Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. A decade later, the site has grown into a social media powerhouse with the world’s top brands leveraging the account to create engagement, build an audience, and increase sales.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. A quarter of VR users believe it has a strong potential for brands and marketers.

Millennials 144

Millennials Shipping Entertainment eCommerce 144

Hootsuite

DECEMBER 17, 2019

Competition is fierce out there for brands and creators. This stat—straight from YouTube itself—implies that brands should spend more time getting to know their audience and what they care about, and spend less money trying to dazzle them with lowest-common-denominator tactics (like celebrity guest stars). YouTube usage statistics.

Advertisers 145

Advertisers Advertising Marketing Marketers 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. With these tactics, you can identify podcasters with a price-point and audience target that makes sense for your brand. One-third of millennials regularly listen to podcasts. (

Gen Z 132

Gen Z Advertisers Advertising Millennials 132

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. — Suto (@HalieAtisuto) August 28, 2020. Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. Yep, all of the above. Good question!

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Hootsuite

JANUARY 7, 2020

the closest thing to free reach and engagement an Instagram brand can get). Shop is a personalized feed of shoppable posts from brand accounts. And beside that (the storefront icon) is a list of brand accounts you follow—along with some pertinent suggestions as to ones you might want to follow. Millennials did!

Millennials 145

Millennials User-Generated B2C Fashion 145

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future. Brands must focus on highly personalized events and forging a personal connection with attendees.

Millennials 111

Millennials Event Marketing Food Entertainment 111

Neil Patel

SEPTEMBER 29, 2020

In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. They’ve worked with major brands, such as Victoria’s Secret, Aston Martin, Baidu and Match.com.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 145

Branding Gen Z Millennials Promotion 145

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.

Market Trends 112

Market Trends Transform Marketing Marketers 112

Hubspot Marketing

NOVEMBER 26, 2019

To help you make informed decisions about your strategy and whether TikTok is right for your brand, I've compiled a list of 26 interesting stats and facts to know before venturing on to the app. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ).

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 143

Gen Z Millennials User-Generated Advertisers 143

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Yet, since the wave of black squares and transformative commitments, many brands haven’t had much to say publicly. It’s sharing how your brand is making good on its promises.

Branding 125

Branding Key Performance Indicator Transform Millennials 125

Sprout Social

JANUARY 16, 2020

Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead? Good question! For example.

Gen Z 119

Gen Z Marketers Marketing Promotion 119

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 115

Branding Millennials Promotion Price 115

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. Some brands are already making headway on TikTok, of course — for instance, Chipotle has over 55K fans on TikTok, while the NBA has an impressive 5.1 Authentic brands attract quality leads.

Gen Z 137

Gen Z Millennials User-Generated Place 137

Sprout Social

JUNE 29, 2021

In short: creators are hot—and it’s no surprise brands want in. If brands are serious about working with content creators, they need to first understand how the creator economy operates. Creators are well positioned to lend a human voice, personality, perspective and expertise to a brand. billion in funding.

Branding 135

Branding Non-Profit Millennials PR 135

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. The Top Shopping Trends of 2022.

Gen Z 126

Gen Z Millennials Retail Price 126

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. Take a look to see if you need to get serious about putting together a TikTok strategy for your brand. TikTok generated $1 billion in revenue in 2020. 62%–over half–of all U.S.

Gen Z 144

Gen Z User-Generated Millennials Marketing 144

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding 145

Branding Gen Z Shoppers Price 145

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). Not necessarily. They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Mid to large-scale companies will start to adopt podcasting as an effective way to grow their brand, leaving less room for startups and small companies.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. World Class Customer Experience. Source: [link]. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 120

Gen Z Millennials Customer Acquisition Law 120

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. Believe it or not, longer videos are also on the rise.

Branding 120

Branding Millennials Video Marketing B2C 120

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) 47% of social media marketers say their brand sells directly within social media apps. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. dollars in 2022. dollars in 2022. million people.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 126

Branding Fashion Gen Z User-Generated 126

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Why should you be considering contextual targeting in 2020? Contextual targeting. Contextual targeting.

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait.

Gen Z 132

Gen Z Millennials Shoppers Digital Marketing 132

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide.

Branding 126

Branding Transform Gen Z Entertainment 126

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 115

Branding Millennials Fashion User-Generated 115

Sprout Social

AUGUST 24, 2021

The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past popularity to fuel future success, but it goes deeper than that. More often than not, the feeling of nostalgia clings to positive memories, so when a brand, event or product is a part of that memory, they’re at an advantage.

Food 140

Food Millennials PR Marketers 140

Adobe Experience Cloud Blog

JANUARY 23, 2018

By the year 2020, the consumer experience is expected to surpass cost and product as the primary differentiator among different brands. Gartner predicted that by the year 2020, around 85 percent of all customer interactions would be accomplished without human interference. Also, consider generational expectations.

Thought Leadership 134

Thought Leadership Millennials Customer Marketing Strategy 134

Sprout Social

APRIL 21, 2020

Lyst used Good On You ratings to define what makes a sustainable brand. Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 109

Retail Gen Z Fashion Millennials 109

Faraday

APRIL 16, 2021

Over the last year, interest rates for home mortgages have been at an all-time low , coming in at as little as 2.68% in December 2020. In August 2020, home sales shot up to reach a 14-year high. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Hootsuite

JUNE 12, 2020

For brands, the potential impact of Instagram Stories is proven. More importantly, 39% of people say Instagram Stories have led them to become more interested in a brand or product. Save time and look professional while promoting your brand in style. Why discovery stats matter: People use Instagram to discover brands.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

JANUARY 31, 2024

A TikTok trend that’s helping brands tap a $465 million global market. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles? A caviar what now?

Gen Z 119

Gen Z Millennials Food Global Marketing 119