Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Run and measure campaigns. million followers.

Gen Z 132

Gen Z Branding Fashion Food 132

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 139

Communications Branding User-Generated Customer loyalty 139

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. TokUpgrade If you are one of those people that want to set something up once and then get on with your life, TokUpgrade is the product for you. Final thoughts These are the best TikTok bots for you to consider in 2020.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further.

Branding 135

Branding Whitepaper Food Energy 135

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. David Outwear tags individual products in their in-feed posts.

Branding 134

Branding Retail User-Generated eCommerce 134

Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. It might be time to think about integrating them into another key function of your business: product development. What brands can accomplish with co-creation Creators have platforms because they understand their audience. Don't wait!

Product 115

Product Affiliate Marketing Food Health 115

Hubspot Marketing

AUGUST 17, 2022

This can happen when businesses focus too much on their own products and services and not enough on what customers are actually looking for. This can happen when businesses become too comfortable with their current products and services and fail to adapt to new trends or technologies. A Focus on the Past, Instead of Future.

Branding 143

Branding Marketing Marketers Marketing Strategy 143

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 119

Branding Entertainment Advertising Advertisers 119

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 131

Customer Branding Fashion Promotion 131

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. The barriers to creating a media product have dropped significantly," Denhoff said.

Branding 141

Branding Marketing Marketers Marketing Mix 141

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 138

Branding Fashion Gen Z B2C 138

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. The short answer is yes.

Branding 135

Branding Fashion Gen Z User-Generated 135

Sprout Social

JANUARY 25, 2023

Can you guess how many of the top ten valued companies in 1980 were still in the top ten in 2020? 3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research.

Branding 142

Branding Real Estate Law Finance 142

Buffer Marketing

AUGUST 9, 2022

Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. ’” In 2020, amid a pandemic, Assie officially launched Eizzy Baby and started selling silicone bibs, snack cups, and suction plates, among other items.

Branding 133

Branding Non-Profit PR Advertising 133

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. For each of the platforms that run email software – mobile phones, browser-based inbox providers and desktop clients – there are multiple brands and possible interfaces.

Email Marketing 141

Email Marketing Branding Marketers Marketing 141

Buffer Marketing

AUGUST 10, 2022

At the time, it seemed so simple: I would provide jobs by creating a product we could sell in America to raise money, and then in turn help uplift this community by starting social programs and contributing to the local economy. To me, the approach was compelling, but people tended to glaze right over the mission and focus on the product.

Product 27

Product Energy Education Customer 27

Hubspot Marketing

NOVEMBER 11, 2023

And, brands are taking notice. Playful Brand Expansions Over the past two years, brands have tweaked their offerings, brand expansions, and campaigns to encourage optimism and childlike abandon. They aren’t the only activewear brand jumping on the playfulness and community trends. 3 Joyconomy Trends to Watch 1.

Branding 105

Branding Product Marketing Marketers 105

Buffer Marketing

SEPTEMBER 7, 2022

The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line. Even more so, she wanted to create a product that would seamlessly blend her two identities.

Branding 27

Branding Health Energy Education 27

Buffer Marketing

NOVEMBER 12, 2024

  But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually. 

Branding 106

Branding Health Product Management 106

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Helps promote your improved products.

PR 143

PR Influencer Marketing Marketers Marketing 143

Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. Light buyers are consumers who make occasional or infrequent purchases of a particular product or service. In marketing, these are known as “ distinctive brand assets.”

SEO 122

SEO Branding Shoppers Advertising 122

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 111

Influencer Marketing Branding B2C Marketers 111

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. were talking brands like Geico, Burger King, and T-Mobile spent an average of nearly $7.5 Amazons 90-second Before Alexa ad from 2020 cost $16.8

Advertising 110

Advertising Advertisers Price Food 110

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. This can either be branded with your name or be topic-based. Social listening.

Branding 121

Branding Gen Z Affiliate Marketing User-Generated 121

The CMO Survey

MARCH 28, 2023

Customers Prioritize Quality and Price While Marketers Expand Channels Superior product quality continues to be customers’ top priority for 2023, as it has been since the start of the pandemic. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 percent vs. 48.7 percent).

CMO 130

CMO Finance B2C Marketers 130

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Management 112

Management Branding Advertising Advertisers 112

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. GWI , 2020) Social Commerce Purchasing Stats $86.21 dollars in 2022.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Buffer Marketing

APRIL 14, 2022

Dubbed the TikTok Clone , Instagram Reels were released in 2020 and consist of short videos up to one minute long. How these entrepreneurs grew their small businesses thanks to Instagram Reels Instagram Reels can help your brand stay relevant while also allowing for more creativity in how you showcase your product or services.

Food 132

Food Logistics Manufacturing Advertising 132

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. HeatherBadenoch) December 9, 2020.

User-Generated 145

User-Generated Customer loyalty Advertising Advertisers 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Martech

AUGUST 17, 2021

But the sudden economic and cultural shifts, reversals and shutdowns throughout 2020 forced many marketers to remake everything from their marketing plans for the year to the mechanics of getting emails out the door. Other products fell off the charts. How well did your marketing reflect these changing product dynamics?

Email Marketing 145

Email Marketing Marketers Marketing Health 145

Hubspot Marketing

OCTOBER 31, 2022

From influencer marketing to virtual events, there are so many efforts brands can focus on. Short-form video took off in early 2020 and shows no signs of slowing down. This is good news for brands, as the short-form video trend content offered the second-highest ROI for B2C marketers in 2021, behind influencer marketing.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Adobe Experience Cloud Blog

AUGUST 6, 2020

But we can be sure of a handful of lessons that we’ve learned since early 2020. Helping employees feel engaged and informed will help them to be more confident, engaged, and productive on the job as well. That world is still developing and ever-changing and is sure to present many unforeseen challenges.

Transform 174

Transform Shipping Entertainment Thought Leadership 174

SmartBrief - Marketing

DECEMBER 3, 2024

The importance of first-party data was thrust into the spotlight when Google first announced its intention to phase third-party cookies out in January 2020. Developing first-party and zero-party data Brands building their own first-party and zero-party data will continue to be an essential strategy in 2025.

Advertising 126

Advertising Advertisers Marketers Marketing 126