Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. Let’s say our 2021 yearly total was 100,000 visits and our 2020 yearly total was 90,000 visits. Your growth rate for 2021 was 10 percent, increasing social traffic from 90,000 visits in 2020 to 100,000 in 2021. Enter the number “2020” in cell A1. Increasing engagement YOY.

Promotion 121

Promotion Finance Analytics User-Generated 121

Search Engine Land

OCTOBER 25, 2023

Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. The platform will soon be adding more brands to its roster, including Splat and Revlon. Foundation.

Promotion 83

Promotion Product Shoppers Branding 83

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Transform Promotion CRM 143

Hubspot Marketing

JUNE 14, 2023

Brand colors shape how people perceive your business. McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries. So why settle for a forgettable brand image that blends in with the crowd? What are brand colors?

Branding 133

Branding Food Finance Fashion 133

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Table of contents: What is co-branding?

Branding 115

Branding Millennials Promotion Price 115

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Tok Growth If you are just starting your influencer career or a brand, Tok Growth could help you establish who your competitors are and gain their audience. TikTok is trending at the moment. Try Jeffrey Here. #6.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 121

Customer Branding Fashion Promotion 121

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 137

Branding Gen Z User-Generated Shoppers 137

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 135

Branding Fashion Gen Z B2C 135

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. They primarily promote their products on Facebook by tagging them in their content.

Branding 124

Branding Retail User-Generated eCommerce 124

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Social-first brands like us are taking it one step further. hot dog combo.

Branding 128

Branding Whitepaper Food Energy 128

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm. Let’s Talk.”

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. Image source: Adobe. The creator economy has grown, but how has that contributed to change ?

Branding 138

Branding Marketers Marketing Marketing Mix 138

Sprout Social

DECEMBER 14, 2020

In short, 2020 was a year most of us would like to forget. But for all the ups and downs it brought, 2020 was also a (albeit, at times, stressful) growth opportunity for social media leaders. Before every Tweet, I looked at the day’s headlines, trending conversations and looked to see if/how other brands were engaging.

Social Media Marketing 143

Social Media Marketing Acquisition Marketing Management Entertainment 143

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. Helps promote your improved products.

PR 140

PR Influencer Marketing Marketing Marketers 140

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Branding 126

Branding Fashion Gen Z User-Generated 126

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. And where should I promote my videos? Shorter videos are great for establishing an initial connection where you can introduce your brand or product.

Branding 120

Branding Millennials Video Marketing B2C 120

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. We surveyed consumers (who are most like your customers) and asked them about their relationship with promotional text messages — and they didn’t hold back! Don’t do it!

Promotion 89

Promotion Customer Customer loyalty Law 89

Marketing Insider Group

DECEMBER 21, 2020

Without downplaying 2020’s casualty count in other areas, it seems we reached an equilibrium where B2B marketing budgets appear unscathed at least. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well.

Thought Leadership 145

Thought Leadership Transform Marketing Marketers 145

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. HeatherBadenoch) December 9, 2020.

User-Generated 144

User-Generated Customer loyalty Advertisers Advertising 144

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

eCommerce 124

eCommerce Transform CRM Price 124

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. COSAGOV) August 4, 2020. So much truth to this!

Entertainment 144

Entertainment eCommerce Digital Marketing Social Media Marketing 144

Hootsuite

NOVEMBER 9, 2020

The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. A lot of the biggest brand moments on TikTok have been accidental. 31, 2020 , for one-time ad credit worth $300 or have a portion of ad spend matched by TikTok. Small businesses can apply before Dec.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Fashion 145

Buffer Marketing

FEBRUARY 21, 2023

In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do. In 2022, our events welcomed more than 1,100 attendees, not only giving an incredible platform to diversity thought leaders who may not have found one elsewhere, but helping grow our own brand equity and reach.

Gen Z 115

Gen Z Branding PR Marketing 115

Sprout Social

AUGUST 2, 2022

For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. Spotify uses Shorts to promote events and promote or repurpose podcast content. In 2020, 70% of people watched an event live on YouTube. Social commerce.

Gen Z 143

Gen Z Promotion Shoppers Energy 143

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. This can either be branded with your name or be topic-based. Social listening.

Branding 113

Branding Gen Z Affiliate Marketing User-Generated 113

Hubspot Marketing

JULY 23, 2024

Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment. They created 90 different promotional messages, including creative copy like: The Colonel has never been so generous, chips for a dollar. KFC was limiting the promotion. Create scarcity. It read: "Chips for $1.

Promotion 117

Promotion User-Generated Advertisers Advertising 117

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 137

Pharmaceutical Health Marketing Marketers 137

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Social listening also allows brands to show up when it counts.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Marketing Insider Group

FEBRUARY 11, 2021

2020 proved that anything can happen in the social media world, as Tiktok blew up seemingly overnight and carried with it anyone who was prepared for its rise. The world of SEO promotion is constantly changing, so you’ll need to be on your toes to take advantage of its potential. Growing Social Media. Becoming Transparent.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent in February 2020 to 13.5 This would surpass spending levels seen in June 2020 (23.2 percent of marketers say that their face-to-face channels have gone completely digital.

CMO 130

CMO Finance Marketing Marketers 130

Sprout Social

MAY 11, 2021

Approval workflows promote more active collaboration between you and your client’s teams. Adding an internal review step to your social media approval process can serve as a safeguard that prevents costly mistakes or off-brand messaging from reaching your client, let alone their social media profiles. Here’s how: 1.

Transform 138

Transform Communications Health Promotion 138

Hubspot Marketing

DECEMBER 9, 2020

As of March 2020, over 804,390 businesses in the U.S. But popular brands like Patagonia and The North Face can be found in almost every sports shop, making it hard to convince customers to seek out smaller brands with fewer offerings. Research estimates Americans will spend $99 billion on their pets in 2020 alone.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Price 145

Neil Patel

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Promote affiliate links. Advertise your brand. In fact, it was one of the top five downloaded apps in the App Store and Google Play in 2020. Become an Instagram coach.

Food 145

Food Promotion Fashion User-Generated 145

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Hubspot Marketing

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. You could organize a small roundtable of seven to 10 guests, partner with another brand to sponsor a 5K, or set up an exhibit at a major trade show — or host one of these online.

Event Marketing 144

Event Marketing Non-Profit Entertainment Marketing 144