Hubspot Marketing

JULY 28, 2020

In 2020, video is more important to consumers than ever before. According to HubSpot's 2020 State of Marketing report , video beat out heavyweight contenders like email, blogging, and infographics as the most used type of marketing content. How Video Consumption is Changing in 2020. The interest in video isn't surprising or new.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Typically, you have to approve a connection to another user on LinkedIn before you can send each other direct messages. LinkedIn Ads. LinkedIn InMail. LinkedIn Groups.

Marketing Mix 144

Marketing Mix User-Generated Entertainment Marketers 144

Hubspot Marketing

FEBRUARY 11, 2020

4 AI Predictions for 2020. According to Jeff Coyle, Co-Founder and Chief Product Officer of MarketMuse , this trend will only continue in 2020. This will be the year that brands begin to seriously use artificial intelligence to build a competitive advantage,” says Coyle. Consumers are going to demand more personalization.

Transform 144

Transform SEO Marketers Marketing 144

Rock Content

JUNE 29, 2023

Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. With over 50 million active users , TikTok has become a behemoth in the social media world and is changing the way companies develop and release products , according to an article by the Wall Street Journal.

Product 98

Product Branding User-Generated CMO 98

Sprout Social

FEBRUARY 6, 2020

If 2019 was the year of Facebook Stories then 2020 is the year of the whole novel…that is, more platform updates. These social media algorithm changes made so far, according to Facebook , are to provide a better experience for users and reduce misinformation. Facebook updates. Spark meaningful interactions.

User-Generated 138

User-Generated Social Media Marketing Education Promotion 138

Hootsuite

FEBRUARY 10, 2020

Facebook allows users to connect with friends, family, and acquaintances across the globe. And with more than 2 billion active monthly users (yes, billion with a B), this is likely preaching to the choir since you’re probably already on the site. billion monthly active users. If not, let’s dive in. Hootsuite Analytics.

User-Generated 145

User-Generated Analytics Marketers Marketing 145

Rock Content

SEPTEMBER 18, 2020

This scenario also creates an opportunity for brands that work with content: they can use live streaming tools to provide outstanding experiences to keep customers returning. By entertaining your users with streaming sessions , you can interact with them, create a long-term relationship, and engage them even more.

User-Generated 122

User-Generated Analytics Entertainment Branding 122

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. That’s a good indication that Instagram is continuing to attract new users—as verified by the Instagram user statistics you’ll see later in this post. Instagram user stats. users in 2020.

User-Generated 112

User-Generated Gen Z Marketers Marketing 112

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again.

Market Trends 145

Market Trends Transform Marketers Marketing 145

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 133

Branding Gen Z User-Generated Shoppers 133

Hubspot Marketing

JUNE 22, 2020

Fast forward to 2020, and websites do a whole lot more than attract visitors. Website Performance Data (2015 vs 2020). 2020: new data from over 250k unique websites graded. The average website grade in 2020 is a D+ (67 out of 100). Websites should load faster in 2020 than they did in 2015. over five years.

SEO 97

SEO Shoppers User-Generated Retail 97

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 117

Communications Branding User-Generated Customer loyalty 117

Hootsuite

JANUARY 15, 2020

That means choosing the right social platforms for their brands. The best way to choose the right platform for your brand is by taking a look at the demographics. The best way to choose the right platform for your brand is by taking a look at the demographics. General social media demographics. Monthly active users: 2.44

Gen Z 145

Gen Z Millennials User-Generated Education 145

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute.

Branding 121

Branding Fashion Gen Z User-Generated 121

Neil Patel

SEPTEMBER 20, 2020

I didn’t know how to build traffic, generate leads, or boost revenue for my business. We work with small, local mom and pops businesses all the way up to large, multinational brands with locations all over the world. What sets BrightLocal apart is the fact that they offer software and services to both brands and agencies.

SEO 130

SEO User-Generated Advertising Advertisers 130

Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. Marketing that generates sales on Amazon is highly competitive. How you manage your Amazon account goes a long way in determining how much sales your store can generate on the platform in the long-term.

Shoppers 139

Shoppers Transform Marketers Marketing 139

Rock Content

JULY 24, 2020

For this post, we have selected the 14 most crucial Content Marketing metrics to follow in 2020. Unique pageviews determine how many times each user has viewed a page. After all, the same user can view a page several times during a visit. In general, this number doesn’t translate how many times someone has visited a page.

Content Marketing 82

Content Marketing User-Generated Marketers Marketing 82

Hootsuite

NOVEMBER 4, 2019

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020. General Facebook stats. Facebook user stats. General Facebook stats. billion monthly active users. Facebook turns 16 in 2020. Teen users have never known a world without Facebook. Facebook user stats.

User-Generated 112

User-Generated Marketers Marketing Advertising 112

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. This is a simple, no-frills tactic that any product-based brand can execute.

Branding 119

Branding Retail User-Generated eCommerce 119

Rock Content

MAY 28, 2020

So if you’re having trouble generating engagement with your leads and your conversion numbers aren’t so high, how about finding out how to increase sales with webinars ? Your brand strengthens its presence in the segment, and more deals are closed. Brand awareness. Generates greater engagement. Check it out!

User-Generated 96

User-Generated Digital Marketing Promotion Marketing Plan 96

Hootsuite

JANUARY 7, 2020

the closest thing to free reach and engagement an Instagram brand can get). The Instagram Explore page is made up of photos, videos, Stories—and, of course, products—tailored for each user based on “the people you follow or the posts you like,” according to Instagram. Shop is a personalized feed of shoppable posts from brand accounts.

Millennials 145

Millennials User-Generated B2C Fashion 145

Sprout Social

JULY 18, 2023

New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social.

Branding 98

Branding Customer loyalty User-Generated Management 98

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Stay ahead of the curve by ensuring these top Instagram trends are ready to go in your 2020 social media strategy. So what does this mean for your brand?

User-Generated 93

User-Generated Influencer Marketing Promotion Branding 93

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. For example, two-thirds of Facebook users say they visit a local business Facebook Page at least once a week. Choose your page type: Business/brand or Community/public figure. Add brand images.

Marketers 145

Marketers Marketing User-Generated Promotion 145

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Branding 144

Branding User-Generated Health Communications 144

Rock Content

JUNE 18, 2020

The year 2020 threw a curveball at us. Using the internet to promote a brand and reach the public will be more relevant to the success of brands from now on. To help you evaluate and replan your campaigns, we will show you some great approaches to improve your visibility and lead generation. Keep reading! A tip to start.

Marketing Strategy 72

Marketing Strategy User-Generated Marketers Marketing 72

Marketing Insider Group

JANUARY 21, 2020

And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. If your goal is to increase lead generation from content, then you’ll be planning a lot of gated content, so you’ll need to budget for a landing page creator platform and ad spend for channels like social media.

Content Marketing 133

Content Marketing Thought Leadership Influencer Marketing Marketers 133

Search Engine Land

FEBRUARY 1, 2023

As a result, the video game industry was one of the many to thrive , with a 20% YoY revenue increase from 2019, and reaching over $179 billion in global revenue in both hardware and software for 2020. billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. The answer is mobile.

Gen Z 83

Gen Z Advertisers Advertising Branding 83

Sprout Social

JUNE 8, 2021

Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content. For starters, consumers are loyal to creators , regularly returning to their favorite creator channels over top brand outlets on Youtube. Hear me out….

Branding 135

Branding Price User-Generated Place 135

Bannerflow

NOVEMBER 16, 2021

E-commerce and online shopping saw a huge increase in sales during 2020. In 2020, US consumers spent a whopping $9 billion on the web. UK customers in 2020 spent £2 million-a-minute in record sales on Black Friday – the first time that revenue was higher online than in-store due to the pandemic. billion being spent.

Retail 98

Retail Advertisers Advertising Branding 98

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Branding 136

Branding Food User-Generated Advertising 136

Rock Content

MARCH 25, 2020

Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals. This strategy focuses on building content that will help customers engage with a brand and make purchasing decisions. Below, you’ll see the most important Digital Marketing trends for content in 2020.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? Participating users could visit three pop-up events dedicated to the brand’s three summer cocktails. The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. Virtual Experiences. Patrón Spirits.

Branding 95

Branding Fashion Shipping User-Generated 95

Marketing Insider Group

JUNE 22, 2020

Not every piece of content can be solely for lead generation. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy. Then brands need to map content to each stage of buyer journey and fill the gaps. Understand user intent in search. Transactional describes typing in a brand.

Market Trends 128

Market Trends Content Marketing Customer Journey Transform 128