Buffer Marketing

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. ” This is perhaps one of the best examples of the possibilities of user-generated content. People trust people.”

User-Generated 111

User-Generated Product Branding Retail 111

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 115

Gen Z Fashion Entertainment Marketers 115

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Why is Pinterest a valuable platform for brands? Brand awareness At the heart of Pinterest is discovery. The strategy?

Gen Z 109

Gen Z Affiliate Marketing Fashion Social Media Marketing 109

Marketing Insider Group

NOVEMBER 4, 2020

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers. Typically, you have to approve a connection to another user on LinkedIn before you can send each other direct messages. LinkedIn Ads. LinkedIn InMail. LinkedIn Groups.

Marketing Mix 145

Marketing Mix User-Generated Entertainment Marketers 145

Jeff Bullas

MARCH 1, 2023

First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see. We’ll start with hashtag generator tools and round out with an FAQ guide. Pricing One of the best parts about Kicksta’s hashtag generator tool? That’s why it is our top pick.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. prior to 2020. But SEO isn’t the only channel that may see issues here.

SEO 108

SEO Management Price Thought Leadership 108

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Sales conversion : Turning leads, trial users, or freemium users into paying customers. Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. What is brand monitoring? Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. Brand monitoring vs. social monitoring. Why brand monitoring matters.

Branding 145

Branding User-Generated Health Communications 145

Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. Marketing that generates sales on Amazon is highly competitive. How you manage your Amazon account goes a long way in determining how much sales your store can generate on the platform in the long-term.

Shoppers 139

Shoppers Transform Marketers Marketing 139

Neil Patel

AUGUST 18, 2020

increase in lead generation in the first three months on top of decreasing their client’s cost-per-lead by 21.8%. They helped Lime Ricke, a swimwear brand, achieve a 5.2x Search engines and social media platforms are continually updating their algorithms to be as human as possible to provide the best experience for their users.

Non-Profit 144

Non-Profit eCommerce B2C Advertisers 144

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 138

Communications Branding User-Generated Customer loyalty 138

Sprout Social

JUNE 8, 2021

Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content. For starters, consumers are loyal to creators , regularly returning to their favorite creator channels over top brand outlets on Youtube. Hear me out….

Branding 140

Branding Price User-Generated Place 140

Econsultancy

JUNE 1, 2022

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120

Branding User-Generated Transform Retail 120

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. So how do you know if your company has brand awareness?

Branding 140

Branding Food User-Generated Advertisers 140

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. This is a simple, no-frills tactic that any product-based brand can execute.

Branding 132

Branding Retail User-Generated eCommerce 132

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute.

Branding 133

Branding Fashion Gen Z User-Generated 133

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Gen Z 145

Gen Z User-Generated Millennials Marketers 145

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Backlinko

OCTOBER 21, 2024

Understanding Information Gain: Inside Google’s Black Box The 2020 Google patent application gave us insights into how the search giant evaluates content. The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.”

SEO 99

SEO Finance User-Generated Food 99

Hootsuite

NOVEMBER 3, 2020

E-commerce refers to a shopping experience via a website or dedicated branded app. Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love.

Branding 145

Branding Gen Z Shoppers Price 145

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In this post, were looking at the practice of using social media as an advocacy tool to: promote charitable campaigns, connect with political leaders , and generally advocate for positive change.

Promotion 91

Promotion Thought Leadership Health Non-Profit 91

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020.

Email Marketing 141

Email Marketing Branding Marketers Marketing 141

Sprout Social

JANUARY 25, 2023

Can you guess how many of the top ten valued companies in 1980 were still in the top ten in 2020? 3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research.

Branding 142

Branding Real Estate Law Finance 142

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? billion users worldwide. Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. There are 7.5 million active sellers on Etsy. Let's explore.

Branding 141

Branding Marketers Marketing Marketing Mix 141

Use Insider

NOVEMBER 18, 2024

That’s good news for the industry following a rocky 2020. A huge 3 out of 4 beauty customers respond well to brands that make personalized recommendations. PATTERN’s approach to solving this is supported by Insider’s InStory solution, which offers personalized product discovery for the social media generation.

Retail 59

Retail Transform Customer User-Generated 59

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. It creates more opportunities to: Expand brand awareness. Generate qualified leads.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145

SocialPilot

FEBRUARY 3, 2025

It is a battlefield where brands thrive or vanish. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. Without awareness, your brand remains invisible to customers.

Social Media Marketing 76

Social Media Marketing User-Generated Marketers Marketing 76

Hubspot Marketing

JANUARY 5, 2021

A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. It also found that 84% of people were convinced to buy a product or service based on the brand’s video. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Jeff Bullas

MARCH 15, 2023

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. The reason it matters is that it is a generational evolution of technology that could take your job or open a new world of opportunity.

Health 202

Health User-Generated Transform Education 202

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company.

Branding 121

Branding Gen Z Affiliate Marketing User-Generated 121

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? million likes.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. In fact, 83% say the optimal length is under 60 seconds.

Branding 123

Branding Millennials Video Marketing B2C 123

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. — Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. Coors Light #CouldUseABeer. Platforms used: Twitter.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. — David Suzuki FDN (@DavidSuzukiFDN) August 31, 2020. — Gurdeep Pandher of Yukon (@GurdeepPandher) August 29, 2020. — Ryan Reynolds (@VancityReynolds) May 24, 2020. What does Twitter verification mean?

Non-Profit 145

Non-Profit Health User-Generated Marketers 145