Hubspot Marketing

NOVEMBER 30, 2022

billion global internet users as of 2021, a 400 million jump from 2020. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Rock Content

MAY 5, 2020

The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on. Content Marketing is oriented by a funnel , that also influences the type of content to be used. Video Marketing.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Sprout Social

JULY 9, 2020

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. The Lip Bar: Video tutorials.

Content Marketing 98

Content Marketing Manufacturing Marketers Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. Video Marketing Statistics.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Vertical Response

FEBRUARY 20, 2023

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips. This will result in more meaningful connections with readers that last much longer than a passing trend.

Marketers 69

Marketers Marketing eBook Email Marketing 69

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketers Marketing 52

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Social media marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Moz

JANUARY 17, 2021

But 2020 changed all that. We’ve seen an increase in virtual events in 2020, but the future of networking lies in hybrid events, like Apple’s annual announcements. Video marketing is another tool to draw in B2B leads. eBooks, white papers, and webinars make for great gated content. Create gated content.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Marketing Insider Group

MARCH 28, 2024

Content upgrades are additional resources, such as an ebook, within a blog post. Posts with high views and high conversion rates can be easily turned into a short ebook, checklist, or worksheet to drive even more sales. You offer the reader the resource in exchange for their email address.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121