illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences. Does BeReal.

Gen Z 105

Gen Z Millennials User-Generated Marketing 105

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? Even more shocking than these statistics may be the fact that the oldest members of Generation Z are now well into their twenties.

Gen Z 73

Gen Z SEO Millennials Energy 73

Hootsuite

NOVEMBER 28, 2024

Pin down your Pinterest audience As Olivia mentioned, set aside ample time to learn about the general Pinterest audience and the demographic that is most likely to use this channel — before committing time and budget to the platform. You can even use it to help you write compelling copy. Olivia can relate.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. increase in usage since 2019.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

MAY 1, 2020

By the end of 2020, live streaming is expected to account for 82% of all internet traffic. ( Almost half of Gen Z watches their favorite shows live on social media. On the other hand, if you want to reach gamers or Gen Z, you might want to test out a Twitch stream. Go-Global ). How Live Streaming Benefits Brands.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Martech

OCTOBER 31, 2024

It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. PebblePost launched the first version of its Lookalikes product in 2020. Recent research from Stamp.com shows 65% of U.S.

Direct Mail 133

Direct Mail Retail Gen Z Logistics 133

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Only 42% of generations older than millennials will listen to a podcast of 26 minutes or longer, compared to 60% of Gen Z and 52% of Millennials. ( Edison Research ).

Gen Z 142

Gen Z Advertisers Advertising Millennials 142

Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. Source: [link]. The Internet of Everything.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

FEBRUARY 20, 2020

If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. The Global State of Digital 2020. GlobalWebIndex’s Social 2020. General social media statistics. General social media statistics. Source: Digital 2020. Source: Digital 2020.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ). Demographics.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” By 2020, they’ll make up a staggering 40 percent of all consumers.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hootsuite

OCTOBER 30, 2019

Here are all the hard numbers you need to know if you’re planning to tap Twitter’s audience in 2020. Expect a continued focus on quality over quantity, in 2020. Compared to other age groups, it turns out Gen Z is most likely to be using Twitter. (By Twitter statistics, we have them. Twitter’s U.S. Source: eMarketer.

Gen Z 112

Gen Z Marketing Marketers Entertainment 112

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Why should you be considering contextual targeting in 2020?

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Sprout Social

NOVEMBER 26, 2024

A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label. According to our Q4 Pulse Survey, 59% of social media users say that the #ad label doesn’t affect their decision to purchase a featured product.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Sprout Social

FEBRUARY 13, 2025

The brand introduced the lenses to bring their product catalog to Gen Z audiences. Gen Z consumers say Snapchat is among the three platforms they use most often, per the Q2 2024 Sprout Pulse Survey. Feed Me first launched in 2020, and now boasts more than 50,000 subscribers.

Gen Z 76

Gen Z Branding Fashion Retail 76

CMO Network

MAY 4, 2022

According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4 trillion by 2028.

Gen Z 104

Gen Z CMO Marketers Marketing 104

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. If you're considering investing in TikTok in 2020, we've got you covered. Here, Visme put together an infographic featuring 10 steps to generating leads on TikTok. Image Source.

Gen Z 139

Gen Z Millennials User-Generated Place 139

Neil Patel

SEPTEMBER 29, 2020

For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Are you marketing a product for even younger generations than Gen Z? 62%–over half–of all U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hootsuite

JANUARY 15, 2020

44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. The post 100+ Social Media Demographics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management. 330 million monthly active users. 145 million monetizable daily active users. Try it free today.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Spiralytics

JANUARY 31, 2023

For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Sprout Social

JANUARY 16, 2020

As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. Where to start with viral marketing.

Gen Z 130

Gen Z Marketing Marketers Millennials 130

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. The post The Complete Guide to YouTube Marketing in 2020 appeared first on Social Media Marketing & Management Dashboard. Source: Think With Google. Try it free today. Get Started.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Hubspot Marketing

JANUARY 13, 2023

Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. Search ads (Google ads for example) deliver the biggest return on ad spend ($3.72) while display and social media generated $0.59 Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Hubspot Marketing

DECEMBER 16, 2024

While I'll admit my own Wrapped is slightly embarrassing (I don't listen to anything post-2020, so my Wrapped is stuck in a time-loop of Taylor Swift's Folklore As an aside, I'm bad with change), there's something deeply gratifying about seeing all my social media connections on the same page for once. This doesn't surprise Kao.

Gen Z 105

Gen Z B2C Health Marketing 105

Search Engine Land

JANUARY 31, 2024

In 2020, Google started showing TikTok videos in a Short videos carousel and a TikTok video carousel on mobile. Gen Z uses TikTok to Search. While people continue to debate whether TikTok is a search engine, what you need to know is consumers (especially Gen Z) could care less about.

Gen Z 107

Gen Z Real Estate PR Promotion 107