Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2020 $9.81 billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37

Gen Z 81

Gen Z Fashion Millennials Retail 81

CMO Network

MAY 4, 2022

According to a Social Commerce Market Analysis Report from Grandview Research, the global social commerce market was nearly $500 billion in 2020 and is expected to reach $3.4 trillion by 2028.

Gen Z 104

Gen Z CMO Marketers Marketing 104

Search Engine Land

JANUARY 31, 2024

In 2020, Google started showing TikTok videos in a Short videos carousel and a TikTok video carousel on mobile. Gen Z uses TikTok to Search. While people continue to debate whether TikTok is a search engine, what you need to know is consumers (especially Gen Z) could care less about.

Gen Z 107

Gen Z Real Estate PR Promotion 107

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Why should you be considering contextual targeting in 2020?

Gen Z 81

Gen Z Advertising Advertisers Millennials 81

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. increase in usage since 2019.

Gen Z 137

Gen Z Millennials User-Generated eCommerce 137

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 140

Gen Z Millennials User-Generated Advertising 140

Marketing Insider Group

AUGUST 5, 2020

For example, nobody could have predicted how 2020 would change the face of marketing. So let’s check out these 5 trends for the future of marketing in 2020. Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. Source: [link]. The Internet of Everything.

Millennials 141

Millennials Gen Z Retail Marketers 141

Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. Only 42% of generations older than millennials will listen to a podcast of 26 minutes or longer, compared to 60% of Gen Z and 52% of Millennials. ( Edison Research ).

Gen Z 126

Gen Z Advertising Advertisers Millennials 126

Spiralytics

JANUARY 31, 2023

For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ). Demographics.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2020, 14.4 In 2018, 18.4 trillion views.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. 2020 social trends predictions that came to pass. Our research team painstakingly compiled our social trends predictions for 2020. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Launched in April 2020, Clubhouse skyrocketed in popularity at the start of the pandemic when many people were stuck at home and looking for community. Twitter Alternatives for Audio Content.

Gen Z 123

Gen Z Marketers Marketing Millennials 123

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2018 - TikTok and Musical.ly

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Hubspot Marketing

JANUARY 13, 2023

Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. Search ads (Google ads for example) deliver the biggest return on ad spend ($3.72) while display and social media generated $0.59 Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate.

Gen Z 134

Gen Z User-Generated Millennials Marketers 134

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Are you marketing a product for even younger generations than Gen Z? 62%–over half–of all U.S.

Gen Z 144

Gen Z User-Generated Millennials Marketers 144

illumin

MAY 16, 2024

One theory the study proposes for this is a generational shift and the prominence of “cancel culture” online. They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. This gives brands a name value beyond their product offering.

Gen Z 105

Gen Z Millennials Entertainment Advertising 105

Neil Patel

SEPTEMBER 29, 2020

For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Backlinko

JUNE 4, 2024

billion 2020 $787.93 billion 2020 $787.93 Census Bureau ) Here’s a table with ecommerce share of US retail sales worldwide since 2018: Year US Retail Ecommerce (% Share of Total Retail Sales) 2018 9.63% 2019 10.97% 2020 14.02% 2021 13.22% 2022 14.54% 2023 15.28% Q1 2024 15.89% Amazon accounts for 40.4% billion 2019 $599.51

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. If you're considering investing in TikTok in 2020, we've got you covered. Here, Visme put together an infographic featuring 10 steps to generating leads on TikTok. Image Source.

Gen Z 134

Gen Z Millennials User-Generated Place 134

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait. billion in 2028.

Gen Z 119

Gen Z Millennials Shoppers Digital Marketing 119

Hootsuite

JANUARY 15, 2020

44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. The post 100+ Social Media Demographics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management. 330 million monthly active users. 145 million monetizable daily active users. Try it free today.

Gen Z 145

Gen Z Millennials User-Generated Education 145

SocialPilot

JANUARY 10, 2024

It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. TikTok exposes you to new audiences you might not have found on other platforms.

Gen Z 96

Gen Z User-Generated Millennials Promotion 96

Hubspot Marketing

NOVEMBER 1, 2022

They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look. More specifically, 41% of Gen Z TikTok users say they listen to fewer podcasts after joining TikTok and 33% say they watch less TV.

B2C 123

B2C Gen Z Marketers Marketing 123

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. of total e-commerce sales, and in 2020, that number jumped to 70.4% ( Source ). billion in 2020, and $13.8 billion in 2021.

Gen Z 123

Gen Z Millennials Retail Price 123

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 120

Social Media Marketing Gen Z Health Marketers 120

CMO Network

NOVEMBER 18, 2022

"Young voters typically don't have a broad perspective on the issues until they have a family.".

Gen Z 57

Gen Z CMO 57

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Martech

JANUARY 10, 2022

58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020. 77% of those surveyed reported a distorted perception of time (going up to 91% for Gen Z) and 66% have difficulty making long-term plans.

Gen Z 92

Gen Z Entertainment Management Transform 92

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. Source: Statista.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. The Instagram app has over 78 million monthly active users. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145