Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. 2020 social trends predictions that came to pass. Our research team painstakingly compiled our social trends predictions for 2020. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Neil Patel

SEPTEMBER 29, 2020

At Neil Patel Digital , we know what we do best – our co-founders and top-class marketing managers have mastered their skillsets. They generally work with small to medium-sized businesses and clearly to much success as they have remarkably positive ratings from customers ( 4.8 7 Sociallyin — Best For Community Management.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

MARCH 12, 2024

In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 120

Social Media Marketing Gen Z Health Marketers 120

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Martech

JANUARY 10, 2022

That means people are thinking hard about their homes, how to manage them and how to feel safe and secure in them. 58% of those surveyed now think the pandemic will have a lasting effect on how they view their homes, an eye-popping increase on the 12% when Gartner posed the question in 2020. A major social experiment.

Gen Z 89

Gen Z Entertainment Management Transform 89

Hootsuite

SEPTEMBER 9, 2020

With a Brand Account, you can also open and manage multiple YouTube channels. If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. If they are, it’s possible to block them in Google’s ad manager. Learn about your audience. Source: Think With Google.

Gen Z 145

Gen Z Marketers Marketing Analytics 145

Hootsuite

JANUARY 15, 2020

44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. The post 100+ Social Media Demographics that Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management. 330 million monthly active users. 145 million monetizable daily active users. Get Started.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Hootsuite

MAY 31, 2022

Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. There’s a near-even split between Generation X, Gen Z, and Millennials. Source: Statista. Try Hootsuite.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Sprout Social

MARCH 21, 2024

It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Of course, managing an entire influencer marketing campaign is easier said than done.

Gen Z 106

Gen Z Branding Fashion Food 106

Martech

MAY 10, 2022

Another road to trust comes out of how brands that sell products manage everything else. In 2020, 80% of customers said that the experience the company provides is as import as the product or services. Read next: Gen Z metaverse users are more trusting and willing to spend. Take the 2022 MarTech Replacement Survey today!

Gen Z 84

Gen Z Customer Communications Marketers 84

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Leverage user-generated content.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. PayPal’s offering integrates with the PayPal wallet, allowing users to easily manage payments. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. million in ad revenue in 2020. Instagram will reach 112.5

User-Generated 112

User-Generated Gen Z Marketers Marketing 112

Sprout Social

JANUARY 16, 2020

Many will try, but few will actually manage to receive the sort of universal reach they’re looking for. As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. This post What is viral marketing (and does it actually work in 2020)? Good question!

Gen Z 113

Gen Z Marketers Marketing Promotion 113

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Even before the 2020 launch of Facebook Shops , users flocked to Facebook Marketplace to find items or products being sold by residents nearby, independent sellers, or even local stores. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. If a 78-year-old Senator can manage a Twitch account, chances are you can as well.

Gen Z 139

Gen Z Branding Millennials Real Estate 139

Bannerflow

FEBRUARY 3, 2023

Research by video production company Wyzowl found that consumers now watch over 19 hours of online video per week, up 3 hours since 2020. Customer relationship management platform Zendesk, meditation app Headspace, and spreadsheet tool Airtable have successfully used animation in video ads.

Gen Z 52

Gen Z Advertisers Advertising Entertainment 52

Rock Content

FEBRUARY 17, 2023

Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. The platform has been designed with Gen Z in mind, including their language, values, and interests.

Gen Z 97

Gen Z Health Communications Digital Marketing 97

SocialPilot

JANUARY 15, 2024

In 2020, digital video ad spending was reported to be $9.95 A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. In 2020, about 24% of marketers tried video marketing for the first time. Businesses that created more than 50 videos in a year grew by 46% in 2020.

Video Marketing 99

Video Marketing Gen Z Marketers Marketing 99

Hootsuite

MARCH 11, 2020

Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

Social Media Marketing 143

Social Media Marketing Gen Z User-Generated Education 143

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. For example, to increase awareness of the 2020 U.S.

Gen Z 113

Gen Z Food Influencer Marketing Marketers 113

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertisers 52

Advertisers Advertising Gen Z Place 52

Search Engine Land

JULY 17, 2024

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Reputation management: Strategic insights and best practices Crises are unpredictable, but they are not entirely unforeseen. Initially, crisis management was designed to address these types of crises.

Branding 79

Branding PR Food Gen Z 79

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). A post shared by Worn Wear (@wornwear) on Feb 24, 2020 at 5:30pm PST. Photos: @mr_guesty.

Retail 107

Retail Gen Z Fashion Millennials 107

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. in 2020, the bulk of that was focused on B2C campaigns. Source: Oktopost.

Direct Mail 115

Direct Mail Gen Z Fashion Manufacturing 115

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. Now that it’s live, here’s everything you need to know about Byte, the newest social media platform in 2020. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24. Download the free guide now.

Gen Z 135

Gen Z Place Branding Education 135

Rock Content

JANUARY 18, 2021

And no other year showed how important it is to quickly adapt strategies as 2020. 2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Think about how TikTok exploded in 2020. In 2020, there were 1.9

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

APRIL 7, 2021

People spent 30 minutes on Instagram every day in 2020 (up from 26 minutes per day in 2019). If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas. Try it for Free.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. The internet and social platforms are vital tools for storytelling, brand management and connection. Proactively plan for crisis management.

Communications 112

Communications PR Gen Z Analytics 112

Martech

AUGUST 11, 2021

They went with Popwallet, a mobile wallet marketing platform that provides a range of customer experience management tools integrated through Apple Wallet and Google Pay. That number was closer to 50% for millennial and Gen Z consumers. But making this process as easy for the customer as possible is important.

Gen Z 105

Gen Z Transform Millennials Retail 105

Sprout Social

AUGUST 2, 2022

In 2020, 70% of people watched an event live on YouTube. In July 2022, YouTube announced a partnership with Shopify that will make it easier for sellers to manage their products and stores. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. YouTube is no exception.

Gen Z 142

Gen Z Promotion Shoppers Energy 142

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Contextual advertising is back. Omnichannel platforms will be a must-have.

Advertisers 40

Advertisers Advertising Gen Z Place 40

Hootsuite

AUGUST 30, 2023

In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4.1 Having launched in 2020 in Japan first, the app had over 17 million users by mid-2023. Save time managing your social media presence with Hootsuite. million users in just a few months.

Gen Z 99

Gen Z Fashion Food User-Generated 99