Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. Top 5 social media trends for 2020. What you should do in 2020. What you should do in 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. Podcast Listener Behaviors.

Gen Z 132

Gen Z Advertisers Advertising Millennials 132

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. billion in 2020 to $388 billion in 2025. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Neil Patel

SEPTEMBER 29, 2020

The folks at Talk Business say , “Neil Patel Digital takes a discriminating, high-level view of your marketing efforts to make effective suggestions for advanced marketing strategy. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Are you marketing a product for even younger generations than Gen Z? Kids love TikTok, too!

Gen Z 144

Gen Z User-Generated Millennials Marketing 144

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Hootsuite

SEPTEMBER 9, 2020

But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done. Fortunately, we’ve put together this 10-step YouTube marketing strategy to get you started. 10-step YouTube marketing strategy. 10-step YouTube marketing strategy. Try it free today.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Table of Contents. and $0.57, respectively.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Source: Digital 2020. Some college: 22%.

Social Media Marketing 144

Social Media Marketing Gen Z User-Generated Education 144

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. OK, but first, why even bother?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Lasso, which offered similar portrait-style feed and video editing tools to TikTok, had fewer than 80,000 app downloads by June 2020. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

MARCH 5, 2021

While Gen Z users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users. Similarly, if you target older generations, such as Gen X, your short-form content might get more engagement on YouTube than TikTok.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Marketing Insider Group

OCTOBER 25, 2021

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Nobody could have predicted how 2020 would change the face of marketing. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Bannerflow

APRIL 27, 2020

Here’s our breakdown on what you need to know… Look after your data strategy. Or face the consequences… Using data effectively is what separates the best marketing strategies from the rest. As we’ve found out in 2020, the world around us can change rapidly. It’s a no-brainer for brands.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hootsuite

APRIL 7, 2021

But beyond that, it’s also important to know what, exactly, your goals are for your Instagram marketing strategy. An Instagram content calendar should be as data-driven as the rest of the marketing strategy. People spent 30 minutes on Instagram every day in 2020 (up from 26 minutes per day in 2019).

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hubspot Marketing

APRIL 25, 2022

We also found that 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing. I remember when Clubhouse was launched in 2020. Launched in 2020, Twitter Spaces is Twitter’s answer to Clubhouse. Clubhouse. And in a way, it was. Clubhouse is an audio chat-based app.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Hubspot Marketing

AUGUST 12, 2022

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Sustainable marketing is becoming increasingly important for brands.

Gen Z 144

Gen Z Education Marketing Marketers 144

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise.

Non-Profit 123

Non-Profit Gen Z Millennials User-Generated 123

Hubspot Marketing

DECEMBER 16, 2024

In the spirit of reflection, I give you "Marketing Wrapped": Kao's top marketing strategies of 2024, and what to bring into 2025. If Kao had to choose a cornerstone of 2024's Marketing Wrapped, she'd choose "Connection." Gen Zers don't just like listening to podcasts they like buying from them, too.

Gen Z 63

Gen Z B2C Health Marketing 63

Hubspot Marketing

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. A 2020 study by Wyzowl reported that people share videos at twice the rate than any other form of content. Think how-to’s, DIYs, and explainer videos. Image Source.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hootsuite

FEBRUARY 1, 2022

Remember that your Twitch influencer marketing strategy is going out live, making for endless possibilities to showcase your product or service. 4 quick tips for successful Twitch influencer marketing. Not many brands have jumped on the Twitter marketing bandwagon… yet. For example, to increase awareness of the 2020 U.S.

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 118

Content Marketing Gen Z Health Inbound Marketing 118

Hootsuite

MAY 2, 2022

Read on to discover some essential Instagram Reels stats that will inform your digital marketing strategy in 2022. With audiences actively searching for Reels and wanting to educate themselves about the features, this is a surefire signal to marketers that they need to adopt Reels as part of their Instagram marketing strategy ASAP.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

SocialPilot

JANUARY 10, 2024

It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. However, suppose TikTok is just an element of your marketing strategy.

Gen Z 95

Gen Z User-Generated Millennials Promotion 95

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. In 2020, 70% of people watched an event live on YouTube. So what’s hot on YouTube in 2022? Brand storytelling.

Gen Z 143

Gen Z Promotion Shoppers Energy 143

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 135

Branding Fashion Gen Z B2C 135

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 97

Gen Z Millennials Law Fashion 97

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m

Direct Mail 119

Direct Mail Gen Z Fashion Manufacturing 119

Sprout Social

MARCH 21, 2024

It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. So, how do you turn these insights into strategies for influencer marketing success ?

Gen Z 112

Gen Z Branding Fashion Food 112

Sprout Social

MARCH 31, 2022

Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. What are Instagram Reels? Availability. appeared first on Sprout Social.

Gen Z 133

Gen Z Entertainment Law Fashion 133

Rock Content

OCTOBER 20, 2023

Thus, partnerships between brands and influencers consolidated Influencer Marketing and a marketplace of services and tools — the Creator Economy — that help this type of partnership thrive. Why Hire Influencers for Your Marketing Strategy? This represents a 2% growth in comparison to 2020.

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 99

Video Marketing Gen Z Marketing Marketers 99