Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business.

Gen Z 140

Gen Z Millennials User-Generated eCommerce 140

Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 132

Gen Z Advertisers Advertising Millennials 132

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users. 51% of Gen-Z users say they're attracted to the platform's user-driven features, such as subreddits, comments, and upvotes.

Gen Z 143

Gen Z Millennials User-Generated Advertisers 143

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Who is Generation Z? For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 122

Millennials Advertising Advertisers Transform 122

Hootsuite

FEBRUARY 4, 2020

million people can be reached through Instagram ads (last updated by Simon Kemp in 2020). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. A post shared by Beyoncé (@beyonce) on Feb 2, 2020 at 4:37pm PST.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. As we sifted through this huge mountain of information, five key trends emerged that we predict will shape the social media space in 2020 and beyond. Top 5 social media trends for 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. Apple App Store ). Demographics.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hubspot Marketing

MARCH 2, 2020

The video-based social app has incredible potential for marketers, particularly since it's so popular with the Gen-Z and millennial demographic. If you're considering investing in TikTok in 2020, we've got you covered. Here, Visme put together an infographic featuring 10 steps to generating leads on TikTok.

Gen Z 137

Gen Z Millennials User-Generated Place 137

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. Are you marketing a product for even younger generations than Gen Z? Kids love TikTok, too!

Gen Z 144

Gen Z User-Generated Millennials Marketing 144

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Bannerflow

DECEMBER 16, 2019

In this article, we’ve considered the upcoming online advertising trends and the opportunity around these to ensure what you create is well received in the year 2020. What 2020 online advertising trends will we be considering? Gen Z targeted advertising. Why should you be considering contextual targeting in 2020?

Gen Z 81

Gen Z Advertisers Advertising Millennials 81

Neil Patel

SEPTEMBER 29, 2020

For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

illumin

NOVEMBER 21, 2024

Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include Gen Z , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Hubspot Marketing

JULY 25, 2022

This is an important call-out: While you'll want to focus on social media for your lead generation efforts, it's still vital to have a strong, effective in-store shopping option for those who would like to make the final sale in person. And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 126

Gen Z Millennials Retail Price 126

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait.

Gen Z 132

Gen Z Millennials Shoppers Digital Marketing 132

Hubspot Marketing

JANUARY 13, 2023

Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. Search ads (Google ads for example) deliver the biggest return on ad spend ($3.72) while display and social media generated $0.59 Mobile apps, Facebook, social media, and text messages are the most popular ways for Gen Z and Gen X to donate.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020. Yep, all of the above.

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. billion 2020 $9.81 billion 2024 $50 billion Sources: Reuters , Statista Shein Downloads Worldwide The Shein app generated a total of 199.37

Gen Z 89

Gen Z Fashion Millennials Retail 89

Hubspot Marketing

JANUARY 9, 2023

About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Launched in April 2020, Clubhouse skyrocketed in popularity at the start of the pandemic when many people were stuck at home and looking for community. Twitter Alternatives for Audio Content.

Gen Z 127

Gen Z Marketing Marketers Millennials 127

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Still, the millennial generation remains the platform’s median age. Millennial Pinners are up 35% year over year.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Sprout Social

JANUARY 16, 2020

As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. Where to start with viral marketing.

Gen Z 119

Gen Z Marketers Marketing Promotion 119

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Based on an analysis of PayPal internal data from October 2020 through January 2021, Pay in 4 average order value is 39% higher than standard PayPal transactions. BNPL allows consumers to split large purchases into several monthly payments, interest-free. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. Conversations about generations often focus on differences instead of similarities.” In 2020, 14.4 In 2018, 18.4 trillion views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

illumin

MAY 16, 2024

One theory the study proposes for this is a generational shift and the prominence of “cancel culture” online. They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. Audiences want to laugh Audiences are craving humor more than ever.

Gen Z 106

Gen Z Millennials Entertainment Advertising 106

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2018 - TikTok and Musical.ly

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. Millennials ranked Instagram as their favorite social media app in 2022. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). A post shared by Worn Wear (@wornwear) on Feb 24, 2020 at 5:30pm PST. Photos: @mr_guesty.

Retail 109

Retail Gen Z Fashion Millennials 109

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Even before the 2020 launch of Facebook Shops , users flocked to Facebook Marketplace to find items or products being sold by residents nearby, independent sellers, or even local stores. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise.

Non-Profit 123

Non-Profit Gen Z Millennials User-Generated 123

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Lasso, which offered similar portrait-style feed and video editing tools to TikTok, had fewer than 80,000 app downloads by June 2020. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

MAY 9, 2022

Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Best Time to Post on TikTok. The best times to post are 6 to 9 p.m., 3 to 6 p.m., and 12 to 3 p.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Why promote your business on social media?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Martech

AUGUST 16, 2021

(Okay, that’s a generalization — I’ve met CMOs from an ops background who are clearly very much marketers too. Across the industry, overall CTV impressions are up 3X over Q2 2020. After closing 2020 at 35% share of ads, CTV actually rose to 40% in Q1. But you know what we mean.).

Gen Z 116

Gen Z Millennials CMO Marketing 116

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111