Sprout Social

APRIL 22, 2021

TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok was the number 1 downloaded app in the Apple app store and in fourth place on the Google Play store.

Gen Z 144

Gen Z User-Generated Millennials Marketing 144

Neil Patel

SEPTEMBER 29, 2020

What this means is, if you want to reach your target audience, social media is the place to do so. For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hootsuite

SEPTEMBER 9, 2020

If your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content. If there’s something specific you’d like to know, this is a good place to post a question or create a poll. Tip : Pinterest is a good place to check, too. Source: Think With Google. Get Started.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Sprout Social

SEPTEMBER 3, 2020

Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. — Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine.

Gen Z 141

Gen Z Branding Millennials Real Estate 141

Sprout Social

JANUARY 16, 2020

Oftentimes, it’s about being at the right place at the right time (or rather, saying the right thing at the right time). As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Reflect on why you want to go viral in the first place.

Gen Z 119

Gen Z Marketers Marketing Promotion 119

Marketing Insider Group

DECEMBER 14, 2020

In 2020 and beyond, the values of your brand are more critical to success than ever before. Your brand’s mission should go beyond making sales and generating profits and get to the root of the wider impact you want to have on the world. Sometimes Twitter and other social media platforms are the best places to spot trending topics.

Gen Z 145

Gen Z Whitepaper eBook Energy 145

Hubspot Marketing

JANUARY 9, 2023

Here are some alternatives if you want a backup in case Twitter changes too much or is no longer the place for your brand. About 2 out of 5 users on Tumblr are between the ages of 18-25 and most media on the platform appeals to millennials and Gen Z. Instagram Reels was launched in August 2020 to compete with TikTok.

Gen Z 127

Gen Z Marketing Marketers Millennials 127

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Even before the 2020 launch of Facebook Shops , users flocked to Facebook Marketplace to find items or products being sold by residents nearby, independent sellers, or even local stores. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Lasso, which offered similar portrait-style feed and video editing tools to TikTok, had fewer than 80,000 app downloads by June 2020. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. OK, so you’ve got a plan and places to be.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. 2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2018 - TikTok and Musical.ly

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Hootsuite

MARCH 4, 2020

Byte is a new social media app, released on January 24, 2020 , that lets users upload six-second videos. The platform launched the careers of creators Jake and Logan Paul , singer Shawn Mendes , and The Good Place writer Demi Adejuyigbe , among others. TikTok is most popular among Gen Z, with 41% of users between ages 16 to 24.

Gen Z 135

Gen Z Place Branding Education 135

Hootsuite

MARCH 11, 2020

Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender.

Social Media Marketing 144

Social Media Marketing Gen Z User-Generated Education 144

Hubspot Marketing

NOVEMBER 1, 2022

They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look. More specifically, 41% of Gen Z TikTok users say they listen to fewer podcasts after joining TikTok and 33% say they watch less TV. easymakeup.

B2C 126

B2C Gen Z Marketing Marketers 126

Hubspot Marketing

FEBRUARY 27, 2023

Instagram saw a 48% increase in ad reach from January 2020 to January 2022. YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Hubspot Marketing

MARCH 5, 2021

Before the Shorts beta test, YouTube had already been testing a section of its site where shorter videos were placed. While Gen Z users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users. Watching YouTube Shorts.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities.

Social Media Marketing 125

Social Media Marketing Gen Z Health Marketing 125

Bannerflow

APRIL 27, 2020

Secondly, failure to manage your data effectively – and to have the right consent in place – can result in huge fines. Using data to drive your display advertising is still the way forward but having a robust data strategy and management process in place is crucial for making it successful. Contextual advertising is back.

Advertisers 89

Advertisers Advertising Gen Z Place 89

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. The social platform arms non-profit organizations with features that help them generate interest in their causes and fundraise. However, if you’re a new org looking to gain some traction, these are great places to start.

Non-Profit 123

Non-Profit Gen Z Millennials User-Generated 123

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Martech

AUGUST 12, 2021

Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. Our AT&T retail locations are incredible places for innovation to take flight,” said Jeannie Weaver, AT&T’s VP, Retail and Special Experiences Marketing. High expectations.

Gen Z 124

Gen Z Customer Retail Entertainment 124

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). His grandfather also shared the importance of conserving the outdoor places they love.

Retail 109

Retail Gen Z Fashion Millennials 109

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. In second place is Brazil at 27 million. Unlike other social networks, though, there’s less of a generational divide on Pinterest.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 124

Gen Z Fashion Entertainment Marketing 124

Marketing Insider Group

OCTOBER 25, 2021

Nobody could have predicted how 2020 would change the face of marketing. Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

JUNE 18, 2020

That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. Below, we’ve rounded up the top X styles for 2020! A post shared by REI (@rei) on Apr 28, 2020 at 9:40am PDT. In 2020, users prefer photos that look real. 10 top Instagram photo editing trends. “No

Food 145

Food Gen Z Fashion Marketing 145

Hubspot Marketing

APRIL 25, 2022

However, in 2022, brands are still struggling to find their place on TikTok. I remember when Clubhouse was launched in 2020. Launched in 2020, Twitter Spaces is Twitter’s answer to Clubhouse. Unfortunately, Lasso never really tapped into the Gen Z audience Facebook was trying to attain, and the app was shut down in July 2020.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Sprout Social

AUGUST 2, 2022

Plus, in an era of social distancing, these real-time videos can help take the place of live events. In 2020, 70% of people watched an event live on YouTube. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. That gives you a lot more time to make an impression.

Gen Z 143

Gen Z Promotion Shoppers Energy 143

Hootsuite

NOVEMBER 28, 2024

Pin down your Pinterest audience As Olivia mentioned, set aside ample time to learn about the general Pinterest audience and the demographic that is most likely to use this channel — before committing time and budget to the platform. You can even use it to help you write compelling copy. How are you tracking towards your goals?

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Hootsuite

FEBRUARY 1, 2022

This makes Twitch the perfect place for influencer marketing or partnerships. Twitch isn’t the place for serious themes or heavy, emotional content. For example, to increase awareness of the 2020 U.S. — Alexandria Ocasio-Cortez (@AOC) October 19, 2020. Want to really know what goes on in the world of Gen-Z?

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Sprout Social

MARCH 21, 2024

It’s also the most popular news source for 12 to 15-year-olds and becoming increasingly popular with older generations. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Collaborate with influencers and track campaign performance, all in one place.

Gen Z 112

Gen Z Branding Fashion Food 112

Hootsuite

AUGUST 19, 2020

It can be limited to a single network, or take place across multiple social media platforms. — Coors Light (@CoorsLight) April 28, 2020. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. Tell us who could use a 6 pack and why.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Sprout Social

OCTOBER 28, 2021

In 2020, social commerce sales were already at an estimated $27 billion. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. Teeth-whitening brand Zimba decided to test out Facebook Shops in the summer of 2020. Those sales are projected to hit nearly $80 billion by 2025.

Gen Z 127

Gen Z eCommerce Transform User-Generated 127

SocialPilot

JANUARY 10, 2024

It is one of the few places where you can almost guarantee getting in front of Gen Z. But getting all those GenZ and millennial eyeballs to your content requires more than just riding on the latest trends and praying your videos to go viral. And why wouldn’t they? per 1,000 views.

Gen Z 95

Gen Z User-Generated Millennials Promotion 95

Sprout Social

MARCH 31, 2022

Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. What are Instagram Reels? Availability.

Gen Z 133

Gen Z Entertainment Law Fashion 133

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. in 2020, the bulk of that was focused on B2C campaigns. Source: Oktopost.

Direct Mail 119

Direct Mail Gen Z Fashion Manufacturing 119

Hootsuite

JANUARY 12, 2022

Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. YouTube Shorts isn’t the place for shortened versions of your long videos. Why try YouTube Shorts?

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142