Hootsuite

OCTOBER 27, 2020

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. billion people.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hubspot Marketing

JULY 25, 2022

Price matters most to when it comes to making a purchasing decision — but other factors might surprise you. Across the board, price is a major factor when it comes to purchasing decisions. Across the board, price is a major factor when it comes to purchasing decisions. billion in 2020, and $13.8 billion in 2016 to $9.7

Gen Z 127

Gen Z Millennials Retail Price 127

Search Engine Land

JULY 17, 2024

Rising food prices, while not unique to 2024, are drawing increasing public attention, especially regarding how major food brand executives address the issue. The report examines the top articles about Five Guys’ prices, Kellogg’s CEO, Chipotle’s portion sizes and In-N-Out prices. 29 to March 15, 2024.

Branding 79

Branding PR Food Gen Z 79

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Customers don’t just like BNPL; it also encourages them to manage their budget in a way that helps them pay for higher-priced items. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option?

Gen Z 134

Gen Z Customer eCommerce Retail 134

Backlinko

JUNE 4, 2024

billion 2020 $787.93 billion 2020 $787.93 Census Bureau ) Here’s a table with ecommerce share of US retail sales worldwide since 2018: Year US Retail Ecommerce (% Share of Total Retail Sales) 2018 9.63% 2019 10.97% 2020 14.02% 2021 13.22% 2022 14.54% 2023 15.28% Q1 2024 15.89% Amazon accounts for 40.4% billion 2019 $599.51

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Sprout Social

OCTOBER 28, 2021

In 2020, social commerce sales were already at an estimated $27 billion. Unlike typical pins, product Pins provide space for price and availability details and redirect to product landing pages. For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. of all US social buyers by 2023.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138

Neil Patel

NOVEMBER 26, 2020

Luxury products are synonymous with high price tags. The quality has to match the price tag. Often, exclusivity is achieved by price. billion in 2020 to $388 billion in 2025. The CPCs of luxury marketing terms can be expensive, given the competition and the price of products. Or they can do both, like Supreme.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Hubspot Marketing

JULY 28, 2022

Gifting powerhouse 1-800-FLOWERS had a record-breaking year in 2020 , and venture capital is flowing into startups like &Open ( $7.2m Another new player, Goody , sent 10,000 gifts in its first two months and has raised $32m since its 2020 launch. in 2020, the bulk of that was focused on B2C campaigns. of Dove shampoo.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Hootsuite

NOVEMBER 3, 2020

Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” It’s where Millennials and Gen Z like to shop. Each product gets its own detail page, featuring pricing, media, and a detailed description. In July 2020, Snapchat announced a closed beta launch of Brand Profiles.

Branding 145

Branding Gen Z Shoppers Price 145

Hubspot Marketing

FEBRUARY 3, 2020

Well, it was described as a musical commercial that discussed the insincere and high-priced world of advertising. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. Instead, they used the money to create a full-length Broadway musical.

Gen Z 145

Gen Z Advertisers Advertising Energy 145

Hubspot Marketing

MARCH 14, 2023

People use different platforms for different reasons, and there is even preference for one platform over another based on generation. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 127

Gen Z User-Generated Social Media Marketing Millennials 127

Hubspot Marketing

AUGUST 11, 2022

For 55% of Gen Z and 48% of Millenials, viral social media content is more valid than the latest song, movie, or video game. spoiler, I still don’t think the Dyson Airwrap is worth the price tag.) Also known as TikTok leggings, Seasum’s high waist yoga leggings took over the popular social video platform in late 2020.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Econsultancy

FEBRUARY 18, 2022

Research from Deloitte finds that price and quality are individually cited as top-three purchasing criteria by consumers anywhere between 61% and 86% of the time (depending on sector). According to Cowen , recommerce is expected to account for 14% of the apparel, footwear, and accessories market by 2024 – up from 7% in 2020.

Gen Z 54

Gen Z Millennials Retail Shoppers 54

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Between the 2020 and 2021 conferences , the brand experienced a significant increase in attendance and revenue. However, with limitations comes opportunity.

Branding 133

Branding Fashion Gen Z User-Generated 133

Sprout Social

APRIL 7, 2020

It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. million messages throughout the month.

Branding 138

Branding Transform Gen Z Entertainment 138

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. 54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Econsultancy

FEBRUARY 23, 2022

The report also yielded some interesting insights into the demographics of who is getting more involved in gaming: it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020’s edition of the report. Between 2019 and 2020, the number of European gamers swelled from 278.55

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Unbounce) Email Marketing Stats In 2020, there were four billion global email users, expected to grow to 4.6 billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Power Digital Marketing

NOVEMBER 29, 2022

1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses). Then 2020 happened—which Deloitte called the Great Acceleration for retail decline. In a shocking twist, 2021 showed a massive uptick in in-person shopping.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Econsultancy

JANUARY 24, 2022

Luxury retailers do not typically offer loyalty programs, with regular point-based price discounting schemes going against the high-end and aspirational style of branding that the luxury sector is known for. Additionally, many luxury brands are going to lengths to ensure that loyalty schemes represent something other than pure commercialism.

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Additionally, advancing technology has heightened consumer expectations for customer experience. Indeed, Google’s research confirms that 50% of B2B queries are made on mobile phones.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Exposure Ninja

JULY 13, 2022

Well known for their cheap clothing, SHEIN gained traction in 2020, where they saw an increase in sales by 250% compared to the year before. It has multiple product photos , and they all look more like user generated content than studio shots, which can often be appealing to consumers. Next we have different dress colours.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. 2020 social trends predictions that came to pass. Our research team painstakingly compiled our social trends predictions for 2020. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. It also boasts 1.2

Gen Z 139

Gen Z Millennials Price Social Media Marketing 139

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products.

Gen Z 144

Gen Z Branding Millennials User-Generated 144

Hootsuite

SEPTEMBER 9, 2020

Source: Hootsuite Digital 2020 Report. Posted by The Underground Dance Centre on Monday, June 15, 2020. The ad includes a cover photo or video, plus four smaller product images with pricing and other details. Plenty of Generation Z and Gen Xers also use the platform. Source: Hootsuite Digital 2020 Report.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hubspot Marketing

AUGUST 18, 2022

But that discrepancy in pricing is exactly why these designers and Target brand decided to partner with one another. Although the four-piece luggage set goes for a whopping $20,000, the price is right for the target customer, as the BMW i8 starts at $135,700. See what I mean?

Branding 145

Branding Fashion Shoppers Food 145

Martech

AUGUST 11, 2021

In a 2020 study by financial tech giant FIS global, 56% of consumers surveyed felt that it was the retailer’s responsibility to track their spending so they could offer rewards. That number was closer to 50% for millennial and Gen Z consumers. But making this process as easy for the customer as possible is important.

Gen Z 110

Gen Z Transform Millennials Retail 110

Hootsuite

MAY 8, 2023

Consumers are often price-sensitive. Then compare it to this review compilation by the Gen-Z-centric insurance brand Lemonade: View this post on Instagram A post shared by Lemonade Insurance (@lemonade_inc) To-do list: Think about the best ways to gather customer feedback. They know they need insurance. It went down to 4.8%

Social Media Marketing 108

Social Media Marketing Gen Z Education Health 108

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hubspot Marketing

DECEMBER 28, 2023

But it also spoke to a growing and evergreen trend: Gen Z is consuming less alcohol than previous generations. Oh, it also showcases the price difference between the M&S caterpillar cake and Aldi’s cheaper alternative. In every vibrant setting, somebody enjoys a 0.0% Asahi beer and has fun doing it. views on TikTok.

Video Marketing 110

Video Marketing Advertising Advertisers Entertainment 110

Dana Nicole

OCTOBER 17, 2022

In fact, 40% of Gen Z use TikTok instead of Google to get answers to their burning queries. Let that sink in—nearly half of an entire generation doesn’t use Google. I went to TikTok’s search bar and typed in baked oatmeal to find out. Does that mean recipe blogging is obsolete? Not so fast. Image source.

Gen Z 52

Gen Z Food Entertainment Health 52

Unbounce

DECEMBER 1, 2024

See Pricing or Start Your Free Trial might work better.) This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? 40 minute read Landing page optimization (Guide) How to choose & customize a landing page template July 29, 2020.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Exposure Ninja

OCTOBER 2, 2023

The post is “pinned” to the top of Ethique’s Instagram feed in the hopes that users will see it before heading straight to messages to ask their questions about Ethique’s pricing. Image Source TikTok Marketing Examples Short-form video platform TikTok rose to popularity in 2020 and is still one of the most popular social media platforms.

PR 52

PR Marketers Marketing Promotion 52

Hootsuite

JANUARY 13, 2021

Gen Z social media acronyms and abbreviations. — Metro (@MetroUK) December 16, 2020. Nope, not the Korean boy band named TIME’s 2020 Entertainer of the Year. — Topher Grace (@TopherGrace) December 11, 2020. Posted by The Cheesecake Factory on Thursday, December 3, 2020. BTS: Behind the Scenes.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Sprout Social

MARCH 9, 2022

And Business Insider reports that membership on the subreddit r/FinancialPlanning saw 87% growth between June 2020 and June 2021. At the same time, IR leaders now understand the power that a group of vocal investors on social can have on an individual stock price.”. billion views. The pandemic spurred a new wave of retail investors.

Retail 107

Retail Gen Z Thought Leadership Health 107

Hootsuite

JULY 7, 2020

A post shared by Aerie (@aerie) on May 1, 2020 at 6:15am PDT. A post shared by Peloton (@onepeloton) on May 31, 2020 at 12:15pm PDT. — kimberly rose drew (@museummammy) June 6, 2020. A post shared by Reformation (@reformation) on May 30, 2020 at 9:32pm PDT. — Chris Franklin (@Campster) May 31, 2020.

Non-Profit 145

Non-Profit Retail Gen Z Health 145