Hubspot Marketing

DECEMBER 5, 2019

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users.

Gen Z 143

Gen Z Millennials User-Generated Advertisers 143

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Unlike other social networks, though, there’s less of a generational divide on Pinterest. Source: Statista. Try Hootsuite.

Social Media Marketing 104

Social Media Marketing Gen Z Millennials Shoppers 104

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it.

Gen Z 145

Gen Z Entertainment Millennials Advertisers 145

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 124

Gen Z Millennials eCommerce Social Media Marketing 124

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers. Worldwide social media users: 4.14 Essential headlines.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: Think With Google. Get Started.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 131

Gen Z User-Generated Transform Social Media Marketing 131

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Using social media is important now more than ever.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

NOVEMBER 1, 2022

According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look.

B2C 126

B2C Gen Z Marketing Marketers 126

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 111

eCommerce Gen Z B2C Shoppers 111

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 125

Gen Z Influencer Marketing Social Media Marketing Finance 125

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook.

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

MAY 2, 2022

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Source: Google Trends. Instagram boasts a 1.50% engagement rate for video posts.

Gen Z 139

Gen Z Social Media Marketing Digital Trends Fashion 139

Hootsuite

APRIL 7, 2021

People spent 30 minutes on Instagram every day in 2020 (up from 26 minutes per day in 2019). As marketers, we need to know our audiences. If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. — Coors Light (@CoorsLight) April 28, 2020. The #CouldUseABeer campaign was inspired by another previous social media win for Coors Light. — Coors Light (@CoorsLight) April 12, 2020.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hubspot Marketing

JULY 18, 2022

According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they'd purchased a product directly from the platform. In 2020, Facebook launched Facebook Shops , a free ecommerce tool designed to "create a mobile shopping experience for their audiences."

Gen Z 132

Gen Z eCommerce Fashion Retail 132

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 124

Gen Z Fashion Entertainment Marketing 124

Marketing Insider Group

OCTOBER 25, 2021

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Work with the right streamer.

Gen Z 115

Gen Z Food Influencer Marketing Marketing 115

Sprout Social

MARCH 31, 2022

Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. appeared first on Sprout Social. What are Instagram Reels? Availability.

Gen Z 133

Gen Z Entertainment Law Fashion 133

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 125

Gen Z User-Generated Social Media Marketing Millennials 125

Econsultancy

DECEMBER 6, 2021

Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Communications 116

Communications PR Gen Z Analytics 116

Hootsuite

JANUARY 12, 2022

Initially launched in India on Sept 14th, 2020, and rolled out across the U.S. BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Why try YouTube Shorts? on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Try it for Free.

Gen Z 142

Gen Z Entertainment User-Generated Video Marketing 142

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. 60% of marketers agree that authenticity and quality are equally important elements of successful content. This is why people don’t trust marketers or advertisers. Testimonials.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hootsuite

JANUARY 31, 2023

And if it reminds you of the good parts of 2020 (when everyone was stuck at home making trending TikToks), that’s because this was the font TikTok used back then. Start your 30-day trial The post TikTok Fonts: The How + Why of Choosing Text for Your Video appeared first on Social Media Marketing & Management Dashboard.

Gen Z 113

Gen Z Fashion SEO Social Media Marketing 113

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95 Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

Video Marketing 99

Video Marketing Gen Z Marketing Marketers 99

Hootsuite

NOVEMBER 3, 2020

On social, you have clear data about exactly who your customers are, and the opportunity to chat with them after via comments or direct message, to provide personalized customer service. It’s where Millennials and Gen Z like to shop. internet users this age made a purchase on social media in 2019. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4.1

Gen Z 100

Gen Z Fashion Food User-Generated 100

Neil Patel

JANUARY 20, 2021

TikTok has steadily grown to become one of the most popular social media apps. In Q1 for 2020, the app hit a record-setting 315 million installs , and soon dance routines, challenges, and #MedievalTikTok became all the rage. As TikTok’s popularity grew, so did one question: “How can I get on the TikTok For You page?”

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Sioux Falls Fire Rescue located in South Dakota joined TikTok in February 2020 and has gained an incredible following of 178.7K library #librarytiktok #booktok #lgbt ? Life Goes On – Oliver Tree.

Gen Z 117

Gen Z User-Generated Finance Customer loyalty 117

Rock Content

MAY 10, 2024

Impact on consumer behavior The fact that so many of people’s favorite social media platforms now double as social shopping sites represents a big shift in how consumers and brands interact. Find out where your target audience spends most of their time, and sell your products on that social media platform.

Shoppers 97

Shoppers Gen Z Digital Marketing User-Generated 97

Buffer Marketing

FEBRUARY 21, 2023

In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do. We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!)

Gen Z 115

Gen Z Branding PR Marketing 115

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. appeared first on Social Media Marketing & Management Dashboard.

Branding 113

Branding Gen Z Affiliate Marketing User-Generated 113