Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 122

Gen Z Millennials eCommerce Social Media Marketing 122

Hootsuite

MARCH 11, 2020

They’re also a prime market due to their high-purchasing power and early-career status. Also, it’s worth noting that Gen Z is still a few years out before they need to be targeted on LinkedIn—so put away all your Fortnite memes and TikTok lip-syncing videos (for now at least). Source: Digital 2020. Get Started.

Social Media Marketing 143

Social Media Marketing Gen Z User-Generated Education 143

Sprout Social

SEPTEMBER 29, 2020

So, where does Snapchat stand as a social media platform and marketing tool in 2020? By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults.

Gen Z 137

Gen Z Millennials User-Generated eCommerce 137

Hootsuite

MAY 8, 2023

Insurance social media marketing presents unique challenges. Social media marketing for insurance companies offers the ability to address those concerns. Free Demo Lead generation Insurance is generally not an impulse buy. Instead, you need to generate and nurture leads.

Social Media Marketing 98

Social Media Marketing Gen Z Education Health 98

Hubspot Marketing

DECEMBER 5, 2019

While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Gen Z makes up 26% of Reddit Users.

Gen Z 140

Gen Z Millennials User-Generated Advertising 140

Hubspot Marketing

OCTOBER 11, 2023

Instagram was the first social media app available on iOS, and it was the first mobile-only platform and the second visual-first platform. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok.

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 104

eCommerce Gen Z B2C Shoppers 104

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

NOVEMBER 26, 2019

In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. But now, shortly after TikTok's first birthday, we know a lot more about it as sites like Digiday , AdWeek , and our own Marketing Blog regularly cover it.

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Econsultancy

DECEMBER 6, 2021

Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 27, 2020

The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers. Worldwide social media users: 4.14 Essential headlines.

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hubspot Marketing

NOVEMBER 1, 2022

According to HubSpot Blog Research, TikTok is the number one platform marketers are increasing their investments in for 2022. They saw it as a platform for Gen-Z to make short, funny videos. However, when its popularity (and user growth) peaked in 2020, businesses gave it a second look.

B2C 123

B2C Gen Z Marketers Marketing 123

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. Craft a compelling message. 42% of U.S. Get Started.

Gen Z 145

Gen Z Millennials User-Generated Education 145

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Using social media is important now more than ever.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: Think With Google. Get Started.

Gen Z 145

Gen Z Marketers Marketing Analytics 145

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hootsuite

OCTOBER 22, 2019

As you plan your Instagram marketing strategy for 2020, it’s important to know the latest facts about this very popular social network. users in 2020. The social network saw 20.4% million users, in 2020. Instagram users will spend an average of 28 minutes per day on the platform in 2020. million U.S.

User-Generated 112

User-Generated Gen Z Marketers Marketing 112

Hubspot Marketing

MAY 9, 2022

But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on each social media channel in 2022? We surveyed over 300 social media marketers in the United States and got the answer. 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hootsuite

MAY 2, 2022

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Source: Google Trends. Instagram boasts a 1.50% engagement rate for video posts.

Gen Z 138

Gen Z Social Media Marketing Digital Trends Fashion 138

Hubspot Marketing

JULY 18, 2022

According to HubSpot Blog Research, Facebook is the most popular social site for purchasing products, with 36% of consumers reporting they'd purchased a product directly from the platform. In 2020, Facebook launched Facebook Shops , a free ecommerce tool designed to "create a mobile shopping experience for their audiences."

Gen Z 127

Gen Z eCommerce Fashion Retail 127

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. From 2020 to 2021, TikTok was the most downloaded app.

Gen Z 120

Gen Z User-Generated Social Media Marketing Millennials 120

Hootsuite

FEBRUARY 1, 2022

And because the demographics on Twitch skew toward the younger side ( 73% of users are under 34), influencer marketing is a great way to promote your brand authentically—helping you reach the elusive Gen-Z audience who favor genuine and authentic marketing vs. being sold to. Work with the right streamer.

Gen Z 113

Gen Z Food Influencer Marketing Marketers 113

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95 Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

Video Marketing 99

Video Marketing Gen Z Marketers Marketing 99

Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 95

Gen Z Fashion Entertainment Marketers 95

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Hootsuite

AUGUST 30, 2023

You heard that right — there’s another social media app in town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media marketers yet another platform to learn about. In its first few months, Lemon8 was one of the most downloaded lifestyle apps in the United States, generating 4.1

Gen Z 99

Gen Z Fashion Food User-Generated 99

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. There were a lot of commitments that were made in 2020 and beyond thinking about the value proposition.

Gen Z 117

Gen Z User-Generated Branding Education 117

Rock Content

MAY 10, 2024

Impact on consumer behavior The fact that so many of people’s favorite social media platforms now double as social shopping sites represents a big shift in how consumers and brands interact. Find out where your target audience spends most of their time, and sell your products on that social media platform.

Shoppers 97

Shoppers Gen Z Digital Marketing User-Generated 97

Hootsuite

APRIL 7, 2021

People spent 30 minutes on Instagram every day in 2020 (up from 26 minutes per day in 2019). As marketers, we need to know our audiences. If you’re targeting Gen Z sports fans on Instagram, their social media consumption habits might be wildly different from the tech executives waking up at 4AM to meditate in their infrared saunas.

Gen Z 145

Gen Z Analytics Social Media Marketing Marketing Strategy 145

Hootsuite

JANUARY 31, 2023

And if it reminds you of the good parts of 2020 (when everyone was stuck at home making trending TikToks), that’s because this was the font TikTok used back then. Start your 30-day trial The post TikTok Fonts: The How + Why of Choosing Text for Your Video appeared first on Social Media Marketing & Management Dashboard.

Gen Z 111

Gen Z Fashion SEO Social Media Marketing 111

Sprout Social

MARCH 31, 2022

Released in 2020, Reels represent Instagram’s response to TikTok re: short-form video. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. appeared first on Sprout Social. What are Instagram Reels? Availability.

Gen Z 128

Gen Z Entertainment Law Fashion 128

Sprout Social

APRIL 12, 2022

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Communications 112

Communications PR Gen Z Analytics 112

Marketing Insider Group

OCTOBER 25, 2021

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. — Coors Light (@CoorsLight) April 28, 2020. The #CouldUseABeer campaign was inspired by another previous social media win for Coors Light. — Coors Light (@CoorsLight) April 12, 2020.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Girl Power Marketing

OCTOBER 14, 2021

.” Baby Boomers on Social Media Marketers who struggle to imagine older generations with smartphones will be surprised to learn that 82% of online Baby Boomers have social media accounts. Before the pandemic struck in early 2020, only 37% of those over the age of 70 used social media daily.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

With brands and marketers continuing to ignore them, Baby Boomers have effectively taken matters into their own hands. Baby Boomers on Social Media. Marketers who struggle to imagine older generations with smartphones will be surprised to learn that 82% of online Baby Boomers have social media accounts.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Buffer Marketing

FEBRUARY 21, 2023

In 2020, we moved to our events being held almost exclusively virtually, which lowered the bar even more for how easy it was to do. We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!)

Gen Z 104

Gen Z Branding PR Marketers 104