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They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million globalmarket. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020.
But that changed in 2020, right? “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “Shopper marketing is where we spend most of our time and money now,” she said.
Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month. One out of every two millennials use Pinterest every month. 27% of marketers are already using Pinterest.
from 2020 to 2021 , an increase of 490 million humans. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Try influencer marketing. Influencer marketing is here to stay. — innocent drinks (@innocent) January 6, 2020.
The report also yielded some interesting insights into the demographics of who is getting more involved in gaming: it found that 74% of parents in the US now play games at least weekly with their children, up from 55% in 2020’s edition of the report. Between 2019 and 2020, the number of European gamers swelled from 278.55
(MarketingEvolution) 57% of marketing research analysts hold a bachelor’s degree, and 39% have a master’s degree. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed.
The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. One quarter of shoppers purchased apparel from websites outside of their home country in 2020. million in sales during Q3 2020 to $582.6 million in Q3 2021.
To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.
From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. billion in 2020 – a jump of 20%. billion in 2020. billion, up from 2020’s $22.9 billion in 2020. ahead of 2020, as reported by Internet Retailing.
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