2020 Influencer Marketing Social Media Marketing 
Neil Patel
SEPTEMBER 29, 2020
Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8 star rating.
Sprout Social
MARCH 12, 2024
According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” In 2020, we saw brands speaking out more in response to the onset of the COVID pandemic, worldwide Black Lives Matter protests and growing concerns about climate change.
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Hootsuite
AUGUST 10, 2021
Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you.
Martech
JANUARY 25, 2022
.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. The report does not, however, underestimate the growing importance of TikTok which hit one billion active users last year and is experimenting with social commerce. billion in 2021 to $22.2
Hootsuite
OCTOBER 25, 2021
Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Using social media is important now more than ever.
Hubspot Marketing
APRIL 25, 2022
Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing.
Sprout Social
MARCH 13, 2025
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million (AU$943.8 million) in 2025.
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