SMEI

JANUARY 25, 2023

Starbucks has committed to transitioning to 100% renewable energy by 2020 and has launched various campaigns to promote this goal. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education 230

Education Energy Non-Profit Marketing 230

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. In 2020, ad fraud cost businesses $35-40 billion. Comment management. Save time managing your social media presence with Hootsuite. Why does brand safety matter? Why is this bad?

Management 106

Management Branding Advertising Advertisers 106

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Brand awareness is also vital in managing a crisis , especially if it was the company’s own product that damaged the brand’s reputation. billion in 2020 , from $714 million in 201.9

PR 140

PR Influencer Marketing Marketing Marketers 140

Sprout Social

AUGUST 30, 2021

Life of a social media manager: Them: here's a great pic to post. HeatherBadenoch) December 9, 2020. Here are a few ways the streaming giant’s 2020 campaign built brand awareness, inspired customer loyalty, generated leads and compelled businesses to advertise on Spotify. — Spotify (@Spotify) October 1, 2020.

User-Generated 144

User-Generated Customer loyalty Advertising Advertisers 144

SMEI

JANUARY 24, 2023

Burger King: In 2020, Burger King stirred up controversy with its “Feel Your Way” ad campaign. Free Marketing Guide Download the Definitive Guide for Marketing Managers Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Jeff Bullas

JANUARY 11, 2023

The invisible virus that emerged in 2020. However, if you find the right balance, you can effectively manage and grow your online side hustle from any location with an internet connection. It’s important to stay organized and manage your time effectively in order to stay productive and meet your deadlines.

Transform 243

Transform Health Law Food 243

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success. Are you getting the most from your stack?

Key Performance Indicator 128

Key Performance Indicator Transform User-Generated CMO 128

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care. That genie is out of the bottle.

eCommerce 124

eCommerce Transform CRM Price 124

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Everyone is going to have their own story to tell when we reflect on the start of 2020. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. When families faced life in lockdown and children began distance learning earlier this year, parents needed support, resources, and tools to help manage.

Thought Leadership 174

Thought Leadership Advertising Advertisers CRM 174

Adobe Experience Cloud Blog

AUGUST 6, 2020

Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. But we can be sure of a handful of lessons that we’ve learned since early 2020. Because they had to. Leverage real-time customer insights. Enable agile communications through the pandemic.

Transform 174

Transform Shipping Entertainment Thought Leadership 174

Martech

JUNE 14, 2023

64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump. say AI will most likely greatly enhance their marketing efforts.

Finance 140

Finance Price Influencer Marketing Marketing 140

Hootsuite

OCTOBER 25, 2021

from 2020 to 2021 , an increase of 490 million humans. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Step 3: Automate marketing with a social media management tool. What’s the toughest part about managing social media for business ?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Litmus

AUGUST 11, 2021

The challenge is to manage and control that variability through savvy coding and design. Over 86% of brands redesigned their email templates in the past year, according to our 2020 State of Email research. Recent research shows up to 300,000 different potential renderings for each email you send. Email issues that make you shudder.

eBook 145

eBook Email Marketing Analytics Branding 145

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. ” Marketing work management: A snapshot. .”

Customer 141

Customer Whitepaper Transform Fashion 141

Hootsuite

MAY 26, 2021

Highlighting the value of the products helps the brand naturally attract the right target audience and encourages sales: An intensely nourishing body lotion packed with potent antioxidants, vitamin E and active botanical extracts to protect… Posted by Sokind on Tuesday, August 25, 2020. Are you already engaged in social selling?

User-Generated 145

User-Generated Communications Social Media Marketing Customer loyalty 145

Hootsuite

SEPTEMBER 22, 2021

— Jackie Lerm (@jackielerm) February 22, 2020. — TeamYouTube (@TeamYouTube) October 22, 2020. said the team in a 2020 tweet. Is that shadowbanning, or just community management? Easily manage all your social media profiles using Hootsuite. There you have it guys. Shadowbanning is not a thing.

User-Generated 145

User-Generated Promotion Management Social Media Marketing 145

Buffer Marketing

JANUARY 3, 2024

In 2020, we hit six figures in annual revenue.   This process of learning about big goals, experimenting, and breaking them down into something more manageable has guided so much of our business growth, from establishing our craft fair strategy to figuring out manufacturing to hiring.

Manufacturing 129

Manufacturing Key Performance Indicator Retail Shipping 129

The CMO Survey

MARCH 28, 2023

Consistent with this, marketers report that brand management and development capabilities—a key engine for using brands to grow the business—are not reaching effectiveness levels that correspond to their importance. percent in February 2020 to 13.5 This would surpass spending levels seen in June 2020 (23.2 percent in five years.

CMO 130

CMO Finance Marketing Marketers 130

Hubspot Marketing

FEBRUARY 23, 2023

How Airlines Are Creating Their Own Banks Though travel demand and spending decreased due to the pandemic in 2020, Delta was able to generate cash by raising $6.5 In late 2020, Delta created its subsidiary SkyMiles IP Ltd. YouTube is testing podcast management capabilities in its creator studio.

User-Generated 121

User-Generated Promotion Management Branding 121

Sprout Social

DECEMBER 13, 2022

I will never forget the day almost all staff were sent home without any warning on March 12, 2020 due to coronavirus. As a person who managed very public facing channels, I had to strategize how to reach a very specific internal audience with those channels. Change is an omnipresent part of the industry.

Communications 114

Communications Management Education Promotion 114

Hootsuite

AUGUST 18, 2021

Ask the nearest social media manager how they found their career—no really, try it. (Or AustinOnSocial) December 31, 2020. Even social media managers who took marketing or business programs aren’t fully prepared for the chaos on social. If only the social media manager for the Olympics knew how to use Twitter polls.

Education 142

Education Marketing Marketers Digital Marketing 142

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. A specific discussion topic is chosen, and a moderator manages the conversation and focuses the Tweetchat upon that specific topic.

Transform 145

Transform Education Analytics Promotion 145

Marketing Insider Group

JULY 27, 2021

But despite these advances, VR and AR content never quite managed to gain widespread consumer adoption. Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. That all changed with the onset of the pandemic in early 2020.

Real Estate 145

Real Estate Transform Retail Shoppers 145

Martech

DECEMBER 22, 2021

The way we balance our work lives and personal lives got shaken up in 2020, and now we’re looking for new ways to balance the two. They laid off many valuable employees in 2020 and overloaded the survivors with work beyond their skill-sets. How does that change your management style? I want COVID to be manageable at last.

Transform 143

Transform Marketing Marketers Retail 143

Hubspot Marketing

SEPTEMBER 9, 2024

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Pre-2020, only 8% of companies had flexible work.

Product 106

Product Marketing Marketers Energy 106

Buffer Marketing

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Certainly, I’m Sophie Gil, a Senior Growth Marketing Manager at Buffer, and I've been at Buffer for over three years, starting in April 2020. I'm based in Sri Lanka, but my roots are in Italy. That was always a strong attraction for me.

Key Performance Indicator 122

Key Performance Indicator Transform Management Energy 122

Martech

JANUARY 20, 2022

The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019. On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80. Marketing work management: A snapshot. Avengers (er, stack), assemble!

Thought Leadership 142

Thought Leadership Marketing Marketers Whitepaper 142

Search Engine Land

JUNE 26, 2024

Campaign Manager 360: GA4 will start importing aggregated impressions from linked Campaign Manager 360 accounts into the advertising workspace. There’s still no action on the one thing everyone has complained about since GA4 launched in October 2020: the UI. Likewise, being able to budget across channels will also be helpful.

Analytics 106

Analytics User-Generated Advertising Advertisers 106

Martech

FEBRUARY 26, 2024

Not only is this paucity of talent inhibiting marketing innovation, but it is also a key driver of falling martech stack utilization, which the survey showed had dropped to just 33% of the totality of capabilities in the stack in 2023, compared to 58% in 2020. On average, IT is taking greater ownership across key martech activities.

Finance 139

Finance Transform Marketing Marketers 139

Litmus

JUNE 8, 2021

Our annual email client market share data shows Apple iPhone, Apple Mail, and Apple iPad with over 46% of combined email opens in 2020. It will lead to more unwanted email for subscribers and more deliverability problems for senders, because it makes inactivity management and engagement-based segmentation impossible. — Chad S.

Email Marketing 145

Email Marketing Marketing Marketers Analytics 145

Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Deliverability management. Data management. Despite being so well-established, email marketing continues to attract more investment. over that period.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Martech

OCTOBER 3, 2023

The bank also has a digital asset management tool (DAM) to organize and update many different content categories. “We Consumers will receive more personalized content based on their life stage — how to manage and pay off credit card debt, for instance, or how to save up for a child’s college education.

Transform 128

Transform Customer Education Management 128

Search Engine Land

MARCH 24, 2023

Google Podcasts gets a redesign and iOS rollout 2020: The new design featured an Explore tab with recommendations based on the listener’s interests. Google turns on ‘mark a business temporarily closed’ for business owners on GMB 2020: The tool was under ‘Close this business on Google.’

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Martech

OCTOBER 3, 2023

The bank also has a digital asset management tool (DAM) to organize and update many different content categories. “We Consumers will receive more personalized content based on their life stage — how to manage and pay off credit card debt, for instance, or how to save up for a child’s college education.

Transform 127

Transform Customer Education Management 127

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” Clubhouse , a social audio platform, became extremely popular during the COVID-19 lockdowns in 2020.

Social Media Marketing 145

Social Media Marketing Place eCommerce Management 145

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. In a 2020 Total Economic Impact Study commissioned by Adobe and conducted by Forrester Consulting, Forrester found that organizations investing in Bizible saw a 298% ROI and a <1yr investment payback period.

CRM 154

CRM Thought Leadership Advertising Advertisers 154