Hubspot Marketing

SEPTEMBER 9, 2024

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Pre-2020, only 8% of companies had flexible work.

Product 119

Product Marketing Marketers Energy 119

Martech

JANUARY 16, 2025

If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. By 2020, it had grown to over 10%. Generative AI has already come for the creative department as witnessed by Omnicom’s recent acquisition of IPG. At that time, Amazon only had 1% of the global advertising market.

Transform 129

Transform User-Generated CMO Marketers 129

Hubspot Marketing

JULY 26, 2024

Best Practice: Use a Consent Management Platform. A Consent Management Platform (CMP) is a software solution designed to collect, store and manage user consent for specific data collection activities (i.e., It can also be configured via Google Tag Manager. When using a CMP, Consent Mode is usually enabled by default.

Law 122

Law Analytics Advertising Advertisers 122

Jeff Bullas

FEBRUARY 1, 2023

billion in revenue in 2020. In 2020, Uber generated $14.1 Today, Airbnb has over 7 million listings in over 220 countries and territories, and it generated over $3 billion in revenue in 2020. billion in revenue in 2020. However, the company has managed to grow and keep a steady revenue. million active sellers.

Food 278

Food User-Generated Shoppers Retail 278

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Give consumers the information and more than all-or-nothing options on data privacy.

Law 130

Law User-Generated Email Marketing Education 130

Martech

JUNE 6, 2022

Let’s say I worked for CompanyX in 2020, and my email address at that time was gkrehbiel@companyx.com. Now — assuming I used my home address, which stayed the same from 2020 to 2022 — you have the possibility of merging my CompanyX record with my CompanyA record. Now you can target me on the web as a webinar attendee.

Whitepaper 136

Whitepaper Management Customer Digital Marketing 136

Jeff Bullas

MARCH 12, 2023

Once you have set it up, a team of experts will manage their specialist TikTok bots to grow your account for you, all you have to do is know your target market and pass this information onto your dedicated account manager and they’ll do the rest. You have the ability to manage the account and the onus is on you for keeping it secure.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. Click Show Advanced Settings to expand and manage other video settings. However, using a social media management platform like Sprout Social will save you time and help you maintain a consistent content calendar.

Entertainment 121

Entertainment Place Analytics Promotion 121

Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. Back in 2020, Facebook held the edge with 36% of U.S. Instagram is the fastest growing social media platform , YouTube remains the most used across all ages, and Facebook has the most users.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Martech

SEPTEMBER 25, 2024

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. The cost of Canva Pro remains unchanged and continues to be available for anyone not working in a team.”

Price 114

Price Management Brand Management Communications 114

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 112

Retail Advertising Advertisers Price 112

Hootsuite

NOVEMBER 28, 2024

Luckily, Hootsuite has you covered for easy scheduling and content management — Pinterest and beyond. Be patient (and realistic) A repeat and necessary social media management reminder from D’Loraine: “Don’t be discouraged if you don’t see results right away.” 8 foolproof tips from Pinterest marketing experts Get ready to take notes.

Gen Z 122

Gen Z Affiliate Marketing Fashion Social Media Marketing 122

Hubspot Marketing

OCTOBER 1, 2022

Employee recommendations show that a stakeholder respects the opinions of the people they manage. Example 1: Why we like this LinkedIn recommendation : This recommendation shows how the relationship between employee and manager evolved over time. Work relationships that shift from peer to manager can be tough.

Copywriting 138

Copywriting Management Communications Education 138

SMEI

JANUARY 25, 2023

Starbucks has committed to transitioning to 100% renewable energy by 2020 and has launched various campaigns to promote this goal. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education 276

Education Energy Non-Profit Marketers 276

Sprout Social

NOVEMBER 26, 2024

For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. Having the right processes will help you manage compliance as guidelines shift. There is also the risk of consumer backlash.

Gen Z 124

Gen Z Influencer Marketing Health Promotion 124

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Chick-fil-A dominates over McDonald’s with average store sales of $9.3 million, compared to the Golden Arches’ $3.7 The research seems to have come true.

Email Marketing 135

Email Marketing Food Marketers Marketing 135

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. The 2024 U.S. And it is not just traditional ad spending. Digital media costs will soar.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Buffer Marketing

SEPTEMBER 26, 2023

Why I decided to build a personal brand 2020 was an eventful year for everyone for obvious reasons, but it literally changed the course of my life. Here are five ways I’m managing my anxiety on this journey. The social anxiety never goes away, but it can be managed Confession: I was anxious writing this piece.

Management 126

Management Branding Copywriting Content Marketing 126

SMEI

JANUARY 24, 2023

Burger King: In 2020, Burger King stirred up controversy with its “Feel Your Way” ad campaign. Free Marketing Guide Download the Definitive Guide for Marketing Managers Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more.

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 114

Gen Z Analytics Fashion Management 114

Search Engine Land

AUGUST 28, 2024

Wenku is being transformed into a smarter, more intuitive document creation tool, much like Copilot, making it easier for users to create and manage content. At the 2020 YAC (Yet Another Conference), Tigran Khudaverdyan unveiled YATI (Yet Another Transformer with Improvements). Another key product in Baidu’s portfolio is Wenku.

SEO 93

SEO Transform Automobile Real Estate 93

Buffer Marketing

SEPTEMBER 25, 2024

I knew nothing about TikTok when I started my account in March 2020. For example, I casually shared my love for Melio in a video about how I manage partnerships (notice that I used that video reply feature too!)   Finally, in 2021 I decided to hire a talent manager to help with these partnerships.

Branding 107

Branding Thought Leadership Health Management 107

Hootsuite

MARCH 2, 2023

Brand safety matters for marketers because it directly impacts the reputation and image of the brand they’re managing. In 2020, ad fraud cost businesses $35-40 billion. Comment management. Save time managing your social media presence with Hootsuite. Why does brand safety matter? Why is this bad?

Management 114

Management Branding Advertising Advertisers 114

Hootsuite

JANUARY 15, 2025

LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Black and Latino senior individual contributors (ICs), managers, and leaders by fiscal year 2025. more follower growth Businesses that manage to post weekly see a significant boost in their follower growth.

User-Generated 117

User-Generated Education Real Estate Transform 117

Martech

APRIL 22, 2025

Truth 1: Tomorrow will break today’s perfect solution Think back to early 2020. million rebuilding their martech stack from scratch in 2020. But who manages those consultants? What features have you deprecated in the past three years and how did you manage that transition for customers? Some companies pivoted fast.

CMO 67

CMO Retail Manufacturing Price 67

Hubspot Marketing

APRIL 21, 2025

According to our survey, 64% of marketers plan on having a dedicated community manager, and 93% of marketers will either maintain or increase their investment in community marketing in 2025. And if you're not sure about investing in community marketing, keep in mind your competitors likely will.

Social Media Marketing 81

Social Media Marketing User-Generated Influencer Marketing Customer Journey 81

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Brand awareness is also vital in managing a crisis , especially if it was the company’s own product that damaged the brand’s reputation. billion in 2020 , from $714 million in 201.9

PR 142

PR Influencer Marketing Marketing Marketers 142

Martech

MAY 7, 2025

More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Amid the extremes, one category quietly surged: Product Management. Product Management is the backbone of a growing shift where brands dont just buy martech they build it. And yet, there is also balance.

B2C 63

B2C CRM Marketing Automation Platform Management 63

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. What gets measured gets managed, so make sure you have the proper tracking systems in place before you even go live with your landing pages. March 14, 2024. March 14, 2024.

Price 111

Price User-Generated Copywriting Analytics 111

Jeff Bullas

JANUARY 11, 2023

The invisible virus that emerged in 2020. However, if you find the right balance, you can effectively manage and grow your online side hustle from any location with an internet connection. It’s important to stay organized and manage your time effectively in order to stay productive and meet your deadlines.

Transform 243

Transform Health Law Food 243

Martech

OCTOBER 1, 2024

Enhanced capabilities to manage collaborative experimentation. The digital experience space continues to evolve and Optimizely shows confidence in reaching into its pocket for the first time since the acquisitions of content management platform Welcome and CDP Zaius in 2021. Collaboration. Why we care. Processing.

User-Generated 64

User-Generated Analytics Management Product 64

Buffer Marketing

NOVEMBER 12, 2024

“Back in 2020, I was just showing the behind-the-scenes setup of filming a YouTube video, or how I ended up landing a brand deal." ” As that content garnered attention, brands started to take notice, and she started booking brand partnerships.

Branding 105

Branding Health Product Management 105

Adobe Experience Cloud Blog

OCTOBER 21, 2020

Everyone is going to have their own story to tell when we reflect on the start of 2020. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. When families faced life in lockdown and children began distance learning earlier this year, parents needed support, resources, and tools to help manage.

Thought Leadership 174

Thought Leadership Advertising Advertisers CRM 174

Adobe Experience Cloud Blog

AUGUST 6, 2020

Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. But we can be sure of a handful of lessons that we’ve learned since early 2020. Because they had to. Leverage real-time customer insights. Enable agile communications through the pandemic.

Transform 174

Transform Shipping Entertainment Thought Leadership 174

Sprout Social

JANUARY 30, 2025

In her role, Mason leads a team focused exclusively on social listening and community management. Sarah Thomas, CMO, Caudalie When Sarah Thomas began her career as the Social Media Manager at Caudalie Americas in 2020, it mightve seemed unimaginable that she would rise up the ranks to CMO in just four years.

CMO 102

CMO Gen Z Thought Leadership Entertainment 102

Martech

JUNE 14, 2023

64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump. say AI will most likely greatly enhance their marketing efforts.

Finance 140

Finance Price Influencer Marketing Marketers 140

Sprout Social

DECEMBER 13, 2022

I will never forget the day almost all staff were sent home without any warning on March 12, 2020 due to coronavirus. As a person who managed very public facing channels, I had to strategize how to reach a very specific internal audience with those channels. Change is an omnipresent part of the industry.

Communications 129

Communications Management Education Promotion 129