How to manage email addresses in a customer data platform
Martech
JUNE 6, 2022
Let’s say I worked for CompanyX in 2020, and my email address at that time was gkrehbiel@companyx.com. Now — assuming I used my home address, which stayed the same from 2020 to 2022 — you have the possibility of merging my CompanyX record with my CompanyA record. Now you can target me on the web as a webinar attendee.
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