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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. If you want to engage your audience, not just sell to them, this book (shortlisted for the 2020 Business Book Awards) is a good place to start. But still.

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Are Marketers More or Less Productive in the Office? [New Data]

Hubspot Marketing

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Where are other marketers most productive? The work-from-home grapevine is never short of productivity quips.

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7 of the Best Ad Management Tools for 2020

Hubspot Marketing

The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options. Ad Management Tools. What are ad management tools? Why use ad management tools? Let’s dive in.

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2020 Year in Litmus Product Updates: Webinar Recording + Q&A

Litmus

In one of our last webinars of the year, Principal Product Manager Scott Epple and Technical Program Manager Chris Tucker Mear walked marketers through our platform updates (did someone say Visual Editor?!). The post 2020 Year in Litmus Product Updates: Webinar Recording + Q&A appeared first on Litmus.

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5 Human Resource Management Functions Every HR Manager Needs to Know

Hubspot Marketing

There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. What is human resource management? Performance Management.

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Program Management Vs. Project Management: What You Need To Know

Hubspot Marketing

And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here's what you need to know: Program Manager vs. Project Manager.

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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. prior to 2020. Essential products are often price-sensitive during a downturn.

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