Sprout Social

JANUARY 30, 2020

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What are the staples of a SaaS marketing strategy? Hey, good question!

Marketing Strategy 128

Marketing Strategy Price Marketers Marketing 128

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. Agile marketing is quickly gaining momentum, as 98% of organizations report experiencing success with agile projects. .

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Hubspot Marketing

MARCH 23, 2020

For marketers, content aggregator sites can be a useful strategy to reach new audiences. That's why it's important to consider using them in your marketing strategy to promote your brand. With content aggregator sites, marketers can get exposure to their content, while becoming more involved in their community.

Marketers 145

Marketers Marketing Marketing Plan SEO 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Litmus

JANUARY 7, 2022

A 2020 Content Marketing Institute study found that a third of B2B teams don’t have a dedicated content team at all and 52% of B2C companies have a content department of one. In other words, having a thorough plan of action helps you work smarter (and not harder). Map your content marketing objectives and KPIs.

Marketing Plan 79

Marketing Plan Content Marketing B2C Marketers 79

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

Rock Content

MAY 26, 2020

Within a broader Content Marketing strategy, the benefits of live blogging are numerous for your reputation. Now that you know what live blogging is, the benefits for your Digital Marketing plan , check out the best live blogging platforms? They go to your live blogging page whenever they want to know about a subject.

User-Generated 90

User-Generated Digital Marketing Price Marketing Plan 90

Rock Content

MARCH 25, 2020

Staying on top of changes in the market is only a way to guarantee you will be able to discern the fads from the long-lasting changes. Take a look at these 2020 Digital Marketing trends to learn which ones can be applied to reach your company’s goals. Generate traffic for content with Google Discover. Take a look!

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. This year, the five days between Thanksgiving and Cyber Monday are projected to increase by 14 percent compared to 2020.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketers 140

Duct Tape Marketing

DECEMBER 23, 2019

Small Business Marketing Insights for 2020 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on 2020 Small Business Marketing Insights. I think audio content is going to be something that people need to really embrace for 2020.

Marketers 61

Marketers Marketing Real Estate Communications 61

Power Digital Marketing

JANUARY 29, 2019

It’s time to make 2020 the year you grow your business through your marketing strategy. In order to be successful in marketing and gain a competitive advantage, you’ll need a solid digital marketing strategy in place. Do you have your 2020 marketing strategy yet?

Marketing Strategy 40

Marketing Strategy Marketers Marketing Marketing Plan 40

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Creating Marketing Plan. Creating Marketing Plan.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Unfortunately, each marketing tactic cannot be evaluated in the same way.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

SEPTEMBER 2, 2020

Plan a campaign. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver. Considering that marketing was just a ‘branding’ function for companies in the past, this is a considerable jump that represents how far it has come.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format. 80% of marketers held live events in 2022.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Sprout Social

DECEMBER 2, 2020

Social media demographics to inform your brand’s strategy in 2020. How to create a content marketing strategy. That’s why you need to create a content marketing plan that outlines what type of content you will create across all your social channels as well as your blog. Grow your presence.

Social Media Marketing 140

Social Media Marketing Promotion Advertising Advertisers 140

Hubspot Marketing

APRIL 25, 2022

In our survey, we found that 57% of influencer marketers reported influencer marketing as one of the most effective trends they leverage. We also found that 86% of marketers plan to continue investing the same amount or increase their investment in influencer marketing. Clubhouse. And in a way, it was.

Gen Z 129

Gen Z Influencer Marketing Social Media Marketing Finance 129

Rock Content

AUGUST 13, 2020

With YouTube celebrating its 15th anniversary in 2020, we can already look back and see how it has changed entertainment forever. Amazon joined the trillion-dollar club in 2020, so we could probably say that they are doing something right, don’t you think? . Keep reading! Pinterest is a social media outlier.

Logistics 123

Logistics User-Generated Entertainment Digital Marketing 123

Marketing Insider Group

OCTOBER 25, 2021

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Nobody could have predicted how 2020 would change the face of marketing. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

OCTOBER 25, 2021

Also use it to track results and present the plan to your boss, teammates, and clients. from 2020 to 2021 , an increase of 490 million humans. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. You need a plan, man.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

JUNE 7, 2022

Below is a list of each type of content marketing template represented. Content Marketing Plan Templates. Content Marketing Plan Templates. Content marketing involves delivering valuable information to your target audience. Content Marketing Planning Template. Email Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Rock Content

MAY 22, 2020

Email marketing is one of the most important strategies of a Digital Marketing plan. Therefore, it is crucial to create effective actions to increase your email marketing CTR (click-through rate). This shows the relevance of an email marketing strategy, but you need to know how to impact that contact.

Email Marketing 75

Email Marketing Marketing Strategy User-Generated Marketers 75

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Source: Moz. Identifying your KPIs.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Hootsuite

NOVEMBER 23, 2020

As part of your content marketing strategy, you should be posting content to various social networks multiple times per week. — Brandwatch (@Brandwatch) October 22, 2020. Audience research is the first step in an effective content marketing plan. — Hootsuite (@hootsuite) September 23, 2020.

Social Media Marketing 145

Social Media Marketing Content Marketing Management Marketing Plan 145

Rock Content

APRIL 21, 2020

As efficient as Digital Marketing strategies are, nothing will work the way you expect if you don’t plan the actions to be put into practice. That said, it’s essential to understand how to plan your email marketing calendar and how to explore this strategy to the maximum. Check it out!

Email Marketing 64

Email Marketing Communications Marketers Marketing 64

Sprout Social

APRIL 19, 2022

What is conversational marketing? Conversational marketing is an ongoing dialogue between you and your customers when and where it’s most convenient for them. The inbound marketing strategy connects channels like your website, social profiles and CRM. How social data can fuel your conversational marketing strategy.

Conversational Marketing 119

Conversational Marketing Health Transform Marketers 119

Hubspot Marketing

JANUARY 25, 2021

INBOUND 2020 hosted sessions entirely online and attracted thousands of attendees around the world. We’ll talk more about how to build an event marketing strategy below. Types of Event Marketing. Event marketing provides one-on-one customer engagement. That’s where event marketing is beneficial.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Rock Content

SEPTEMBER 8, 2020

Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. Google reports that a little more than a quarter of the world is using voice search in 2020 — that means 2 billion people. So start now by including voice search in your Digital Marketing plan.

User-Generated 132

User-Generated SEO Digital Marketing Price 132

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Marketing Insider Group

NOVEMBER 3, 2020

In 2020 and beyond, consumers are expecting more personalized experiences. They may also be easily lured away by a competitor with a flashy marketing campaign. Look for content opportunities that will help you to put these values front and center in your marketing strategy. Plan Your Retention Marketing Strategy Today.

Non-Profit 145

Non-Profit CRM Marketers Marketing 145

Hootsuite

JULY 15, 2020

Think about your buyer personas every time you make a decision about your social marketing strategy (or overall marketing strategy). If not, you have good reason to reconsider your plan, no matter how exciting it may be. A post shared by Amsterdam Dance Event (@amsterdamdanceevent) on Feb 5, 2020 at 6:13am PST.

Analytics 145

Analytics B2C Health Product 145

Sprout Social

APRIL 29, 2021

As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social. Marketing strategies should start with social. The insights they capture should inform our campaigns, our content and our marketing plans overall.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketers 144