Rock Content

JANUARY 18, 2021

Content Marketing continues to be a successful way for marketers to increase lead attraction and conversion. And no other year showed how important it is to quickly adapt strategies as 2020. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Hubspot Marketing

MARCH 15, 2023

For example, you might read a fun listicle, like "The Top 10 Movies of 2020," or a more informational one, like "7 Steps to Build a Website." For example, the "Top Ten Best Ads of 2020" can be primarily visual, but it's still essential you include advice your readers can use to create better ads for themselves. Education and Work."

Millennials 106

Millennials CRM B2C eCommerce 106

Marketing Insider Group

SEPTEMBER 14, 2020

SEO reports will link initiatives to outcomes in the year 2020, such as demonstrating the impact of Search Engine Optimization on larger business goals. In 2020, about 62% of Americans claimed to be using some form of voice assistance technology. Video Marketing Statistics. Approximately $40 billion in the U.S. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

NOVEMBER 3, 2020

In 2020 and beyond, consumers are expecting more personalized experiences. These values probably helped to attract your customers to you in the first place – over 80% of millennial consumers say it’s important that brands they buy from have values that align with their own. Use Your CRM to Create Personalized Content.

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

SocialPilot

JANUARY 15, 2024

Video Content Marketing Stats on Ad Spending 66. In 2020, digital video ad spending was reported to be $9.95 Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic.

Video Marketing 99

Video Marketing Gen Z Marketing Marketers 99

SMA Marketing

DECEMBER 15, 2022

Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Hootsuite

AUGUST 10, 2021

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had bought something within the last six months because a blogger or influencer recommended it. marketers plan to use Instagram for their influencer campaigns in 2021. — FTC (@FTC) November 23, 2020. 93% of U.S. But keep an eye on TikTok.

Influencer Marketing 145

Influencer Marketing Marketers Marketing Affiliate Marketing 145

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. This is a more advanced technique that shouldn’t be employed all the time, but if it fits your brand and the scenario is mostly innocuous, you can incorporate trolling into your broader marketing plan.

Millennials 29

Millennials Management Health Branding 29

Marketing Insider Group

JUNE 14, 2021

Millennials also make up a large group of LinkedIn users, so don’t overlook them in your marketing. hours per month in 2020). We are a content marketing agency that creates quality, engaging, and SEO-driven content to help businesses reach and engage their target audiences.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. redditors) to interact with each other.

Branding 113

Branding Gen Z Affiliate Marketing User-Generated 113

Sprout Social

MAY 5, 2019

Lorenz wrote, “While Millennial influencers hauled DSLR cameras to the beach and mastered photo editing to get the perfect shot, the generation younger than they are largely post directly from their mobile phones.”. While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers.

Influencer Marketing 112

Influencer Marketing Fashion Food Marketing 112

Hubspot Marketing

APRIL 12, 2022

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. Until 2020, that is. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test.

Gen Z 112

Gen Z Market Research Millennials Content Marketing 112

Econsultancy

DECEMBER 6, 2021

Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertisers 54

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

APRIL 9, 2024

Experiential Marketing "16% of marketers plan to try experiential marketing (engaging audiences in real life with pop-ups and events) for the first time." ( HubSpot ) Experiential marketing is the actual experience your audience has at events, trade shows, or during campaigns.

Advertisers 87

Advertisers Advertising PR Millennials 87

Moz

FEBRUARY 24, 2021

For context, Baby Boomers now account for a smaller proportion of just 21.8%, and Millennials around 22%. Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. of the total population.

Gen Z 73

Gen Z SEO Millennials Analytics 73

Power Digital Marketing

DECEMBER 10, 2022

A primary audience (70%) of users under the age of 35 with Millennial buying power 3. With the help of Instagram story, reels, posts, and more, creating an instagram marketing strategy can be beneficial for you brand. The more Instagram insights you can glean, the more clarity you’ll carry into your own marketing plan.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. Male users account for 53% of its population, while female users account for 46%.

Gen Z 134

Gen Z Millennials Price Social Media Marketing 134

Hootsuite

SEPTEMBER 7, 2022

That means a marketing plan in the lead-up to Black Friday so that you can capture your customers’ attention and get them excited for your online sales. According to Bluecore, 59% of Black Friday sales were made by first-time shoppers in 2020!) That’s an increase of 700% over 2020! billion in sales. Get on TikTok!

eCommerce 115

eCommerce Shoppers Retail Fashion 115

Econsultancy

DECEMBER 13, 2021

To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020. By the end of the year, TV ad spend is expected to jump 18% on 2020, which declined by 11% versus pre-pandemic levels.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

FEBRUARY 21, 2022

Recent data shows 68% of video marketers plan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year. According to Pinterest , video views on the platform increased 100% year-over-year in Q4 2020, and the platform is growing in popularity with younger populations. Share on Snapchat.

Thought Leadership 143

Thought Leadership Gen Z Real Estate Education 143

Neil Patel

JANUARY 28, 2021

In a Tenor survey , two-thirds of millennials said gifs did a better job conveying emotions than text. How ow does this relate to marketing? How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? Find Gifs Through a Gif Search Engine.

Promotion 133

Promotion Branding Entertainment Millennials 133

Marketing Insider Group

MARCH 28, 2024

Step 4: Put a clear launch and marketing plan in place. After landing on a concrete plan, it’s finally time to launch. Value Your Employees The 2020 pandemic caused a shift in work mentality and triggered the “Great Resignation”, driving many people to quit their day jobs.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120