Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. billion in 2020 to $388 billion in 2025. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Adobe Experience Cloud Blog

MARCH 9, 2020

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Markets Organize Economic Activity. Basics of Macroeconomics.

Search Marketers 160

Search Marketers Marketing Strategy Marketers Marketing 160

Hubspot Marketing

NOVEMBER 4, 2022

From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue. Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 145

Marketing Strategy Shoppers Marketers Marketing 145

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Thought Leadership Marketers 145

Search Engine Land

AUGUST 5, 2024

Google’s monopoly in general search increased from about 80% in 2009 to 90% by 2020. While immediate changes are unlikely, advertisers should start preparing for potential long-term impacts on their digital marketing strategies. Between the lines.

Law 100

Law Digital Marketing Advertising Advertisers 100

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry.

Transform 134

Transform Advertising Advertisers User-Generated 134

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. Commit to Content Marketing.

Marketing Strategy 144

Marketing Strategy Thought Leadership SEO Marketers 144

Martech

JANUARY 13, 2022

New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. And while marketers have developed strategies to keep up, SEO’s growing complexity has made this a more complicated marketing discipline that companies cannot afford to ignore.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Marketing Insider Group

OCTOBER 26, 2020

Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running their businesses completely online. Every department in these organizations has had to change without any prior warning or planning.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

Marketing Insider Group

FEBRUARY 23, 2021

In 2020, 87% of consumers read local business reviews online. 13% of marketers say case studies are a primary form of media in their content marketing strategy. 8 Ways Case Studies Fit into Your Content Marketing Strategy. Repurpose for Video Marketing. To me, this statistic is surprisingly low.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

NOVEMBER 4, 2020

HubSpot’s Ad Tracking Software helps you with your inbound marketing strategy and campaigns. Now, let’s review seven powerful ad management tools, meant for different types of ads, goals, and teams. 7 Best Ad Management Tools. HubSpot Ad Tracking Software.

Management 145

Management CRM Price eCommerce 145

Martech

SEPTEMBER 24, 2024

The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. The average marketing budget is 7.7% of total revenue, down from a high of 11% in 2020 and 9.1% Dig deeper: Email marketing strategy: A marketer’s guide 2.

CMO 125

CMO Email Marketing Influencer Marketing Promotion 125

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. The result is marketing strategies that feel right but lack precision, says Durraze. Embracing AI for smarter marketing The explosion of data has raised the stakes for marketers. The data explosion and its challenges The amount of data created globally is staggering.

Transform 102

Transform CRM Analytics eCommerce 102

Martech

AUGUST 1, 2024

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Use it to enhance existing strategies AI has made a complicated marketing strategy like email much easier in the last year alone. The research seems to have come true.

Email Marketing 131

Email Marketing Food Marketers Marketing 131

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. 18 fool-proof Black Friday marketing strategies.

Marketing Strategy 113

Marketing Strategy Shoppers eCommerce Retail 113

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? What exactly is an ecommerce marketing strategy?

eCommerce 107

eCommerce Marketing Strategy Retail Marketers 107

illumin

DECEMBER 5, 2024

Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies.

Advertisers 96

Advertisers Advertising Influencer Marketing Performance Marketing 96

Hootsuite

NOVEMBER 28, 2024

Where ads on other social platforms disrupt the flow of content, Pinterest marketing blends seamlessly into a feed of aesthetic content — making it a worthy option to add to your social media marketing strategy. In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte!

Gen Z 109

Gen Z Affiliate Marketing Fashion Social Media Marketing 109

Martech

SEPTEMBER 18, 2024

presidential election is set to break records for political ad spending, with projections estimating a monumental $12 billion by election day — more than a 30% increase compared to 2020. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Evaluate YOUR 2020 Objectively.

Thought Leadership 145

Thought Leadership Transform Marketers Marketing 145

Sprout Social

DECEMBER 14, 2020

Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate. In short, 2020 was a year most of us would like to forget. And the social media lessons learned can be applied toward future strategies in a post-pandemic, post-election year.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Management Entertainment 145

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% marketers saw in June 2020, but still a record high that most marketers haven't seen over the last four years. Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget.

B2C 145

B2C CMO Energy Marketers 145

Hubspot Marketing

OCTOBER 31, 2022

Let's see what our latest research says about what worked well for B2C marketers this year and where they plan to invest in 2022. Short-form video took off in early 2020 and shows no signs of slowing down. Currently, only a third of B2C marketers surveyed find social responsibility to be an effective marketing trend.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Marketing Insider Group

OCTOBER 27, 2021

With a solid Conversational Marketing strategy in place, you can tap into prospects’ heads, guide leads through your sales funnel , and maintain a high level of satisfaction with existing customers. If you want assistance establishing a Conversational Marketing strategy and tactics, get in touch! Standardize. Levy, Jason.

Shoppers 145

Shoppers Conversational Marketing Communications Marketing Strategy 145

Hubspot Marketing

APRIL 12, 2021

In 2020, I looked up more recipes than I ever have. So, what should marketers expect on YouTube in 2021? If 2020 showed marketers anything, it was the necessity for agility and authenticity. Every marketer had to shift their priorities and deliver marketing collateral that reflected the time we were all living through.

Entertainment 143

Entertainment Education Branding Marketing Strategy 143

Martech

JUNE 14, 2023

The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them. 64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy.

Finance 138

Finance Price Influencer Marketing Marketers 138

Sprout Social

MARCH 30, 2021

Who was the artist of the summer in 2020? In 2020, 96.5 After nine rounds of voting, former One Direction member Louis Tomlinson was crowned the 2020 #ArtistOfTheSummer. Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside.

Health 145

Health Manufacturing Promotion Social Media Marketing 145

Hootsuite

SEPTEMBER 22, 2020

— David Suzuki FDN (@DavidSuzukiFDN) August 31, 2020. — Gurdeep Pandher of Yukon (@GurdeepPandher) August 29, 2020. — Ryan Reynolds (@VancityReynolds) May 24, 2020. — Twitter Public Policy (@Policy) January 29, 2020. — Wendy's (@Wendys) August 11, 2020. Have a happy day!

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Adobe Experience Cloud Blog

AUGUST 6, 2020

But we can be sure of a handful of lessons that we’ve learned since early 2020. As Stacy Martinet, VP of Marketing Strategy and Communications at Adobe, said, “We’re not going back. That world is still developing and ever-changing and is sure to present many unforeseen challenges. Leverage real-time customer insights.

Transform 174

Transform Shipping Entertainment Thought Leadership 174

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. We're going to explore an issue that I probably will be selling.

CMO 73

CMO Transform Marketers Marketing 73

Sprout Social

APRIL 22, 2021

TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. More than 2 in 3 US teens were engaging at least monthly with the platform as of Fall 2020. Start creating your TikTok strategy. Ready to start marketing on TikTok?

Gen Z 145

Gen Z User-Generated Millennials Marketers 145

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. This year, the five days between Thanksgiving and Cyber Monday are projected to increase by 14 percent compared to 2020.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketers 140

Buffer Marketing

APRIL 14, 2022

Dubbed the TikTok Clone , Instagram Reels were released in 2020 and consist of short videos up to one minute long. For many, this news means pivoting their marketing strategies to include Reels as a way to ensure their engagement rate stays up.

Food 132

Food Logistics Manufacturing Advertisers 132

Hubspot Marketing

FEBRUARY 10, 2025

I likely dont have to remind you, but back in 2020, during the COVID-19 pandemic, many teams were forced to work remotely for the first time ever. Now, I know many of you may have started your B2B influencer marketing strategy with a specific personality already in mind, but if you havent, nows the time to find them.

Influencer Marketing 113

Influencer Marketing Branding B2C Marketers 113